In my BBB business-building community for coaches, I recently had a member who was considering creating a package of 30-minute coaching sessions. She believed if she could cut the small talk, the sessions could be shorter and she could price them more affordably, and thereby serve her clients.

In this episode, I share how I helped this member see the many holes in her strategy, including a discussion about how pricing is about so much more than the physical time you spend with a client. But budgeting time for small talk can be really valuable and often leads to much more productive sessions. All that to say, less is not always more. And if you haven’t been coached in a while, we’ll talk about why it’s time to invest in yourself too. If you’re frustrated by clients who have a hard time getting to the point, or spend a lot of time on small talk, you won’t want to miss the learning in this episode!

 Listen to the episode here! 

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In this episode, I’m pulling back the curtain and sharing even more of the mistakes I made early on in my coaching business so you don’t have to learn the hard way. I’ll share how to establish that like, know, and trust factor to connect with leads, what to prioritize when pricing your programs, and why mapping out financial goals is key to keeping you in business - and so much more. Pay attention - this one’s packed with great tips!

If a coaching business was as simple as being a great coach, there would be a whole lot more coaches in this business. Building a coaching business is not easy - it takes a ton of work, creativity, and a fair bit of patience. But if your gut is telling you this is the right career for you, you can make it happen, I promise. First up, you’re going to need a steady, reliable stream of clients to be profitable.

Listen to the episode here! 

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Welcome to the first episode of the Coaching Edge podcast! I am so excited you’re here. I know you’re busy building a business and working on your own work-life balance, and because of that, I’m committed to never wasting your time. I’ll be packing a lot of strategic advice into less than thirty minutes every two weeks so you have clear direction and the energy to implement everything we talk about here.

In this first episode, I’ll share how I knew it was time to leave a successful law career that left me in a perpetual state of burnout. More importantly, I’ll dive into three of the biggest mistakes I made in those first few months of my new coaching business, and how you can avoid them. I know you are looking for ways to be strategic about a career move that might feel really risky. Listening to someone’s advice who’s been there is the perfect place to do that! Start here, then check out the next episode where I share even...

In this bittersweet season finale, Sarah Baillie and I come together to share some big news: the early wrap-up of Season 4. It's been a tough decision, but one that opens up exciting opportunities on the horizon for both of us. We peel back the curtain on the "why" behind this choice, exploring the joyous spaces it's creating for personal pursuits.

For me (Wendy McCallum), it means dedicating more time to my passion for writing fiction and diving into my Business Building Bootcamp community for coaches and my podcast, The Coaching Edge. Meanwhile, Sarah is excited about immersing herself in patient care and family time, and generating innovative ideas for her coaching practice. We take a trip down memory lane, reminiscing about where we began in Season 1 (the "fake podcast") and marveling at the incredible journey of personal and professional growth since our estrogen-fueled conversations about nurturing and women’s midlife.

Join us for a heartfelt review of what we've...

In this second to last episode of Season 4 of Bite-Sized Balance, I'm joined by Sarah Baillie to explore what’s been a game-changing concept for both of us: "No One Is Coming." We dive deep into the profound reality that if our lives aren't what we want them to be, the power to change that rests solely in our hands. This awakening often hits women hard in midlife, around menopause, as the awareness of time becomes more acute. 

Drawing inspiration from unexpected places like the Trolls movie, Sarah shares her insights into personal responsibility and the freedom it brings. We discuss the big-picture and smaller-picture ways we can apply the idea of "No One Is Coming" to craft days and years that align with our desires. 

Letting go of what doesn't serve us, whether it's social media, alcohol, or unfulfilling relationships, creates uncomfortable but fertile space for creativity and the exploration of what brings us joy.

Join us as we discuss the difference between...

Hi there, my lovely listeners! I've got some big news to share with you on this short episode of Bite-Sized Balance.

But mostly, I want to dive deep into a mindset shift that has truly transformed my life (and that I recently applied to the big decision that prompted today’s announcement): the powerful perspective shift from "What if it goes wrong?" to the game-changing question, "What if it goes right?"

Fear and anxiety have a sneaky way of holding us back, keeping us stuck in situations and habits that don't serve us. They're like quicksand, trapping us in a cycle of hesitation and self-doubt. But what if, instead of succumbing to fear, we embraced anticipation, excitement, and hope? These emotions act as catalysts, propelling us into action and nudging us towards the outcomes we desire.

In this episode, we unpack the magic that happens when we shift our perspective, exploring how a simple change in mindset can transform our actions, decisions, and ultimately, our lives....

In this down-to-earth episode, Wendy sits down with Natasha Carrillo, a Financial Educator and Coach, to chat all things women and money. No stiff suits or complicated jargon here – just a real conversation about why women need to take the reins when it comes to their finances, and how avoiding the topic isn’t serving us!

Natasha breaks down the impact our upbringing has on our money mindset and shares some practical advice on how to shift those beliefs to feel more empowered about our cash. They tackle everything from why budgeting isn't a bad word to the secret to curbing emotional spending.

So, if you're ready to kiss financial stress goodbye and step into your planning power, grab your coffee and tune in. Natasha's practical tips and Wendy's friendly approach will make you realize managing your money isn't just for the suits; it's for every woman out there looking to make her wallet work for her midlife and retirement dreams.
 
Natasha is the founder of Money...

In this short episode of Bite-Sized Balance, I'm serving up practical, empowering strategies to keep your holiday balance in check, with the goal of you wrapping up the year feeling rested, restored, and not even a tiny bit over-stuffed and annoyed!

I'm dishing out practical tips on prioritizing what truly matters by deciphering between energy drains and gains, and using the 4 Ds (delete, delegate, defer, and do) to get those lists serving you better. No more overcommitting, no more overwhelm.
 
Join me as I set the stage for a transformative personal experiment this year. Learn how to craft feeling-based goals, allowing you to navigate December with a sense of purpose and fulfillment. Together, we'll redefine your holiday experience, leaving you restored, recharged, and completely resentment-free come January. So, buckle up for a journey of conscious choices, self-care, and holiday harmony. Let's make this season truly magical and leave you feeling lighter and more fulfilled...

In this heartwarming episode of Bite-Sized Balance, I sit down with my remarkable guest and past client, Chantal. Chantal recounts her transformative journey from decades of addiction to true freedom from alcohol. Chantal candidly shares her experience with the medication Antabuse and the pivotal role it played in her recovery. 

The conversation takes a beautiful turn as Chantal unveils her unique practice of specific gratitude, demonstrating how it has reignited joy in her life. By focusing on the little things, she has discovered the immense power of gratitude in her journey toward lasting freedom from drinking. This episode is an inspiring testament to the profound impact of finding joy in the simplicity of everyday moments.

We talk about:

• Naltrexone v. Antabuse as aids in sobriety
• Gratitude as part of your sobriety toolkit
• Finding the joy when your life looks “good on paper” but something is missing
• The unexpected gifts of sobriety 

Links...

In this brief yet powerful episode of Bite-Sized Balance, my regular guest and BFF Sarah Baillie and I explain the transformative idea behind "Holding it Lightly", a tool we both use regularly in our coaching practices. I open up about a challenging period in my life and how intentionally loosening my grip on the problem (with the help of a fantastic coach!) led to a remarkable shift in my feelings, behaviors, and overall well-being.

 We explore the tendency among women to hold on tightly to situations and desired outcomes, and how often this is driven by a need for control. But we can’t control other people, we can only choose how we respond and react to them. Have a listen and then experiment with holding life a little more lightly yourself – we can’t wait for you to discover the magic that unfolds when you let go of the need to tightly grasp every aspect of your journey!

To connect with Wendy about her coaching and programming, visit: ...