If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing.

It’s probably because you’re trying to follow a strategy that doesn’t match your values.

In this episode, I’m pulling back the curtain and sharing what values-based marketing actually looks like inside my own coaching business. I’m walking you through 10 things I don’t do — and why.

This isn’t about being moral or superior.
It’s about being congruent.

Because when your marketing aligns with your personal and professional values, everything gets simpler. Decisions get cleaner. Boundaries get easier. And you stop resenting your own strategy.

I share:

• Why I don’t coach in niches I haven’t personally lived
• Why I waited a full year post-separation before supporting women through divorce
• Why I don’t manufacture urgency or use pressure-based launch tactics
• Why I don’t overprice just because I can
• Why I ditched ManyChat (even though it worked)
• Why I don’t automate inti
...

There’s a moment every coach knows.

You’re mid-session.
Your client says something unexpected.
The conversation shifts — emotionally, directionally, energetically.
And suddenly, you feel it:

I don’t know what to do next.

In this episode, I’m talking about why that moment isn’t a coaching failure — and why, in many cases, it’s actually a sign that you’re doing real, meaningful work.

We’re unpacking the fear that lives underneath “not knowing,” why so many coaches panic when sessions don’t go as planned, and how much of that anxiety comes from holding an unspoken agenda about where the session should go.

I also explore the difference between agenda-driven, outcome-focused coaching and curiosity-driven, co-active coaching — and why letting go of the need to steer your client toward a specific insight, solution, or action often creates far more powerful results.

This is a conversation about trust.
Trusting the process.
Trusting your client.
And trusting yourself as a coach — even (and espe...