Launching Your Coaching Business? Start Here (and Don’t Skip These Steps!)

So, you’ve decided to start your coaching business. Maybe you’ve just wrapped up your certification. Maybe you’ve already been unofficially coaching for a while and you’re ready to make it real. Either way, congratulations. This is big.

But let me guess: you’ve also got a hundred browser tabs open.

One says “Best scheduling software for coaches.”
Another says “Do I need a coaching niche?”
And somewhere in there… there’s probably a Canva tab you’re hoping will magically spit out the perfect logo.

If that sounds familiar, you’re not alone.

Starting a coaching business as a solopreneur is exciting—but it can also be completely overwhelming. When I launched my own practice over a decade ago, I had zero roadmap. Just a lot of passion, a strong work ethic, and a serious case of imposter syndrome.

That’s why I created my Launch Checklist for Coaches—a simple, comprehensive guide that walks you through the essenti...

How to Run a Kickass Discovery Call That Converts — Without Feeling Salesy

(Plus: Get My Free Discovery Call Template!)

You know that sweaty-palmed, slightly-panicky feeling that hits right before a discovery call? You’re not alone.

You’re trying to sound confident, act natural, ask the right questions, and oh yeah—actually sell your coaching.

No pressure, right?

If you’ve ever hung up from one of those calls thinking, “Ugh. I talked too much… Did I even tell them what I do?”, I’ve got good news: this gets easier. A lot easier. Especially when you have a clear, repeatable structure—and you practice it.

In this post, I’ll walk you through the 7 key steps to a discovery call that actually works (aka builds trust and converts), plus I’ll share common mistakes to avoid and my favorite go-to phrases for those awkward moments.

And if you want my exact Discovery Call Template? You can grab it for free below.👇
It’s the one I give to my Business Building Bootcamp clients, and it works.