There’s a trust recession happening in the online business space — and coaches are feeling it.

Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight.

In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out.

I’m also sharing how I’m personally responding to this shift in my own business through more transparency, personal connection, and accessible entry points to my work.

If you’re craving a way to grow that feels more human and more honest — this is your episode.

In this episode, you’ll learn:

•  What the “trust recession” is and why it matters for coaches
•  3 ways to market in a way that builds trust (without overextending yourself)
•  What clients are actually looking for in 2025 — and how to deliver that
•  How I’m
...

Launching Your Coaching Business? Start Here (and Don’t Skip These Steps!)

So, you’ve decided to start your coaching business. Maybe you’ve just wrapped up your certification. Maybe you’ve already been unofficially coaching for a while and you’re ready to make it real. Either way, congratulations. This is big.

But let me guess: you’ve also got a hundred browser tabs open.

One says “Best scheduling software for coaches.”
Another says “Do I need a coaching niche?”
And somewhere in there… there’s probably a Canva tab you’re hoping will magically spit out the perfect logo.

If that sounds familiar, you’re not alone.

Starting a coaching business as a solopreneur is exciting—but it can also be completely overwhelming. When I launched my own practice over a decade ago, I had zero roadmap. Just a lot of passion, a strong work ethic, and a serious case of imposter syndrome.

That’s why I created my Launch Checklist for Coaches—a simple, comprehensive guide that walks you through the essenti...

How to Run a Kickass Discovery Call That Converts — Without Feeling Salesy

(Plus: Get My Free Discovery Call Template!)

You know that sweaty-palmed, slightly-panicky feeling that hits right before a discovery call? You’re not alone.

You’re trying to sound confident, act natural, ask the right questions, and oh yeah—actually sell your coaching.

No pressure, right?

If you’ve ever hung up from one of those calls thinking, “Ugh. I talked too much… Did I even tell them what I do?”, I’ve got good news: this gets easier. A lot easier. Especially when you have a clear, repeatable structure—and you practice it.

In this post, I’ll walk you through the 7 key steps to a discovery call that actually works (aka builds trust and converts), plus I’ll share common mistakes to avoid and my favorite go-to phrases for those awkward moments.

And if you want my exact Discovery Call Template? You can grab it for free below.👇
It’s the one I give to my Business Building Bootcamp clients, and it works.

Every coach has been there. You show up for discovery calls that go nowhere and wind up feeling like you've wasted hours of your time. But what if you could optimize your discovery calls to reduce no-shows, connect more deeply with potential clients, and make more sales?

In this episode, we're tackling all your questions about how to make discovery calls more effective. You'll learn...

✅ Screening questions for potential clients before their initial call, and how these can help you reduce no shows + better qualify your potential cilents before your call. 

✅ The optimum length for effective discovery calls (there's a sweet spot!). 

✅ How to build trust and rapport by providing value during discovery calls (without feeling like you've given too much away). 

✅ Why having potential clients articulate the value of coaching is important (and how this directly increases conversions). 

✅ All about PAID discovery calls, and whether these might be the right next step in your business. 

 Tir...

If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you.

We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment.

You’ll learn:
✅ Why responsive coaching = better client results = more referrals
✅ How narrow niching too early can limit your business
✅ The hidden cost of over-certifying
✅ 5 ways to build coaching confidence without investing another $10k

If you’re a newer coach looking to grow your business from the inside out, this episode
will give you a massive boost.

RESOURCES & NEXT STEPS 
Love this episode? Share it with a coach who needs to hear it!

Ready to get your coaching business off the ground? 

📌 Get my FREE Launch Fundamentals Checklist.

📌 Join the next BBB Open House and get live coaching, Happ...

Do you dread recording video content? You’re not alone! Many coaches and business owners struggle with feeling confident on camera, dealing with tech overwhelm, and making their videos look professional.

In this episode, Emmy Award-winning broadcaster Kerry Barrett joins us to share insider tips on how to level up your video content—whether you're recording for social media, online courses, or live presentations.

🎥 Inside this episode, we cover:
✅ The #1 mistake most people make on video (and how to fix it instantly!)
✅ Simple, budget-friendly gear that will instantly improve your video quality
✅ How to set up lighting, sound, and backgrounds to look more professional
✅ Why energy matters on camera—and how to avoid looking stiff or robotic
✅ The 30-day challenge that will skyrocket your confidence in front of the camera
✅ Should you use a script or a teleprompter? (Kerry’s expert take!)

Plus, Kerry shares her best hacks for improving your vocal delivery, slowing down your speech, and maki...

Starting a coaching business can feel overwhelming—especially if you have no clue where to begin. But what if you could take it step by step and create a thriving business that actually works for you?

In this episode of The Coaching Edge, I sit down with Maureen Benkovich, a BBB member and sober fitness coach, who went from feeling completely lost after certification to building a successful coaching practice, launching a podcast, and creating an online course—all while maintaining a balanced life.

🎙️ Inside this episode, we cover:

✅ How Maureen overcame imposter syndrome & found her niche

✅ The process of creating her six-week alcohol reset course (and how she sells it in three different ways!)

✅ How she launched her podcast Sober Fit Life—despite major resistance

✅ The power of "talking about it before it's done" to create accountability & momentum

✅ Why small, consistent actions are the key to long-term business success

✅ The next big thing she’s working on (hint: it involve...

Have you ever thought about launching a podcast but felt overwhelmed?

In this episode of The Coaching Edge, I sit down with The Big Drink Rethink host Anna Donaghey, who shares her journey to creating a powerful podcast that not only brought in coaching clients but also landed her a two-book publishing deal.

🎙️ Inside this episode, we cover:
✅ Why Anna pivoted away from paid ads and leaned into podcasting
✅ The behind-the-scenes of starting The Big Drink Rethink
✅ How her podcast became the biggest lead generator for her coaching business
✅ The unexpected media coverage that skyrocketed her brand visibility
✅ The key mistakes she made (so you don’t have to!)
✅ How podcasting builds trust with potential clients and makes selling effortless

Plus, Anna reveals the exact funnel that moves podcast listeners into her coaching programs—and why a podcast might be the missing piece in your business strategy.

🚀 Thinking of starting your own podcast? This episode is packed with insights that will i...

This week on The Coaching Edge, I share the essential foundational elements that every coach should have in place when starting or growing their coaching business.

I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence. I wish I had a launch fundamentals checklist when I started coaching over a decade ago. Whether you're a new coach or experienced, double-check that you have these systems in place in your business. 

You’ll learn:

✅ The one mistake that keeps coaches stuck before they even start (hint: it’s your business name)
✅ Why a one-page website is all you need in the beginning
✅ The must-have systems for payments, scheduling, and contracts to keep your business running smoothly
✅ How to start booking clients even if you have zero social media following
✅ The easiest way to collect glowing testimonials without awkward asks

🎁Get the FREE Launch Fundamentals Checklist  🎁

Listen to The Coac...

Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed,  I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence.

We’re tackling everything from validating your course idea to pricing your offer, so you can create a course that sells and delivers real impact.

What You’ll Learn in This Episode:

❓ How do I move from overwhelm to action? Simple strategies to break through analysis paralysis and start building your course.

💡 How do I know if my course idea is sellable? The key factors that determine whether your course will attract buyers.

✂ What should I include (and what should I cut)? How to structure your course content so it’s valuable without overwhelming your students.

⏳ How long should my course be? A realistic breakdown of course and video length based on engagement and learning psychology.

💰 How do I price my course? A deep dive in...