Are you wondering if that shiny new business coaching program is actually worth the price tag?

This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times to invest in your business. Today, we’re tackling the next big question: How do you know if an investment is the right one for you?

I’m walking you through my 4-step framework for making smart business coaching investments:

• How to identify the real gap you’re trying to fill (strategy, community, accountability, or skills)
• The spectrum of options, from free resources to masterminds — and how to know what’s right for you now
• How to calculate ROI (so you’re not just wishing, but making a clear plan to earn your money back)
• Why alignment and energy matter as much as the math

Plus, I’ll share common mistakes coaches make when investing — and how to avoid them — along with some of my own lessons from the times I spent too much (or too soon). 

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How do you know when it’s time to invest in your coaching business—and when it’s smarter to hold off?

In this week’s episode of The Coaching Edge, I’m breaking down three pivotal turning points in every coach’s business where the right kind of support can make all the difference.

Here’s what you’ll learn:

• Why investing before your official launch can help you avoid wasted time and money.
• How to recognize the “crisis of confidence” stage—and why outside support can stop you from quitting too soon.
• What to do when you’re 3–5 years in, working hard, but still feeling capped and hustling for every client.
• My own stories of investing at each of these points (from pricey 1:1 coaching to masterminds to skill-specific programs).
• How to think about investment without pressure, and why the timing matters just as much as the investment itself.

This is part one of a two-part mini-series. Next week, I’ll dive into how to actually evaluate if a coaching investment is worth it—so you can ...