There's a moment in almost every discovery call that makes coaches sweat. The conversation is going well, there's real connection, they're clearly interested — and then they ask the question: "So, how much does it cost?" Suddenly your confidence evaporates. You start talking faster, over-explaining, justifying. Maybe you hear yourself offering a discount before they've even responded.

The price conversation is where most coaches lose their footing — not because their rates are wrong, but because they haven't learned how to hold their ground. This episode is about changing that — and about setting up your process so you're not caught off guard in the first place.

We're covering three different approaches to when and how you share your pricing: putting it on your website, waiting until the discovery call, and the "third door" option I use — pre-qualifying with an application form. I'll walk you through the pros and cons of each, including why putting your prices on your website might c...

You're at a conference, a local business event, or maybe just a friend's dinner party. Someone asks what you do. And suddenly your brain goes blank. You mumble something about coaching, they nod politely, and the conversation moves on. Sound familiar?

Networking has a terrible reputation — and honestly, most of us are doing it wrong. We either avoid it entirely or show up with an energy that feels transactional and forced. But here's the thing: relationships are how most coaching businesses grow. Not ads. Not algorithms. People.

This episode is part two of our five-part series, "The Conversations That Build Coaching Businesses." We're talking about what to say — and how to show up — when you meet someone who could become a client, a referral source, or a collaborator. Whether you're an introvert who dreads small talk or you just don't know what to say when someone asks what you do, this episode will help you approach networking in a way that feels genuine, not gross.

In this episode...

Are you wondering if that shiny new business coaching program is actually worth the price tag?

This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times to invest in your business. Today, we’re tackling the next big question: How do you know if an investment is the right one for you?

I’m walking you through my 4-step framework for making smart business coaching investments:

• How to identify the real gap you’re trying to fill (strategy, community, accountability, or skills)
• The spectrum of options, from free resources to masterminds — and how to know what’s right for you now
• How to calculate ROI (so you’re not just wishing, but making a clear plan to earn your money back)
• Why alignment and energy matter as much as the math

Plus, I’ll share common mistakes coaches make when investing — and how to avoid them — along with some of my own lessons from the times I spent too much (or too soon). 

LISTEN TO THE FULL EPISOD...

How do you know when it’s time to invest in your coaching business—and when it’s smarter to hold off?

In this week’s episode of The Coaching Edge, I’m breaking down three pivotal turning points in every coach’s business where the right kind of support can make all the difference.

Here’s what you’ll learn:

• Why investing before your official launch can help you avoid wasted time and money.
• How to recognize the “crisis of confidence” stage—and why outside support can stop you from quitting too soon.
• What to do when you’re 3–5 years in, working hard, but still feeling capped and hustling for every client.
• My own stories of investing at each of these points (from pricey 1:1 coaching to masterminds to skill-specific programs).
• How to think about investment without pressure, and why the timing matters just as much as the investment itself.

This is part one of a two-part mini-series. Next week, I’ll dive into how to actually evaluate if a coaching investment is worth it—so you can ...