Business Building Faqs For Coaches

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If there's one thing all new coaches have in common—it's the fact that you probably have about a billion questions about building your coaching business. In this episode of The Coaching Edge, we're diving into some of the most common questions I hear from newer coaches about business building.

We're talking about all the foundational stuff you need to know to get started, including:

The necessity of getting a coaching certification
How to find your niche (and why this matters SO much)
Strategies for finding clients
Pricing strategies that help you boost profits sustainably
What you REALLY need out of a website at this stage
How to market your business (besides social media)
How to gather testimonials and social proof
How to build your confidence as a coach

Building a coaching business is challenging but achievable with the right approach and mindset. If you're just getting started and feel like your head is spinning, this episode is the perfect starting point to figure out...

Using Workshops and Live Events to Successfully Market Your Coaching Business

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When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach.

In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about:

How you can use these events to build trust with potential clients
The process I use for strategically selecting relevant event topics
How to structure presentations for maximum connection and conversions

We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth.

RESOURCES & NEXT STEPS

Love this episode? Share it with a coach who needs to hear it!

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How to Instantly Elevate Your Coaching Sessions

coaching business coaching business tips coaching questions to ask coaching session tips coaching skills coaching tips coaching tools great coaching questions how to be a better coach how to get coaching clients new coach tips powerful coaching questions May 13, 2025

If you're a newer coach, chances are you've already discovered that powerful coaching isn't just about having the perfect plan or a compelling niche. It's about how you show up in the moment with your client. And one of the fastest ways to grow as a coach? Learn to ask better questions.

Questions that deepen insight. Invite reflection. Spark action.

That's why I created the free guide, 90+ Powerful Coaching Questions—a resource designed to help you cut through the noise and uplevel your coaching sessions immediately.

In this post, I’ll share five key ways you can instantly improve the power of your coaching sessions—each one tied to the art of the question—and how to use this freebie to build your confidence, sharpen your instincts, and create more transformational moments with your clients.

1. Ditch the Yes/No Questions (and the Ones That Suggest an Answer)

Let’s start with the most common coaching habit I see newer coaches fall into: asking closed or leading questions.

“Do yo...

How to Get Coaching Clients as a New Coach

Uncategorized May 13, 2025

If you're a newer coach, you've probably practice coached for countless hours and invested a lot of money in your coaching certification. Maybe you’ve even worked with a few paying clients. But now you’re asking the question every new coach eventually asks:

How the heck do I actually get enough paying clients to make a go of this thing—without spending all day on Instagram or having a huge list?

If that sounds like you, you’re in the right place.

This blog post shares 10 specific, practical strategies to start signing clients now—no audience-building required.

These are the exact approaches I wish someone had shared with me when I launched my coaching business over 15 years ago. And if you want to dive deeper, I’ve got a free masterclass that walks you through every one of them in detail. I really recommend watching it - the detailed tips and strategies I provide are invaluable!

🎓 First: Why Most Coaches Get Client Acquisition Wrong

The coaching in

...

Coaching in a Trust Recession: How to Stand Out (Without Selling Out)

burnout prevention business advice business coach business coaching business growth business mistakes business strategy business success business tips coaching business coaching business tips marketing marketing tips solopreneur May 12, 2025

There’s a trust recession happening in the online business space — and coaches are feeling it.

Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight.

In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out.

I’m also sharing how I’m personally responding to this shift in my own business through more transparency, personal connection, and accessible entry points to my work.

If you’re craving a way to grow that feels more human and more honest — this is your episode.

In this episode, you’ll learn:

What the “trust recession” is and why it matters for coaches
3 ways to market in a way that builds trust (without overextending yourself)
What clients are actually looking for in 2025 — and how to deliver that
How I’m

Launching Your Coaching Business? Start Here (and Don’t Skip These Steps!)

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Launching Your Coaching Business? Start Here (and Don’t Skip These Steps!)

So, you’ve decided to start your coaching business. Maybe you’ve just wrapped up your certification. Maybe you’ve already been unofficially coaching for a while and you’re ready to make it real. Either way, congratulations. This is big.

But let me guess: you’ve also got a hundred browser tabs open.

One says “Best scheduling software for coaches.”
Another says “Do I need a coaching niche?”
And somewhere in there… there’s probably a Canva tab you’re hoping will magically spit out the perfect logo.

If that sounds familiar, you’re not alone.

Starting a coaching business as a solopreneur is exciting—but it can also be completely overwhelming. When I launched my own practice over a decade ago, I had zero roadmap. Just a lot of passion, a strong work ethic, and a serious case of imposter syndrome.

That’s why I created my Launch Checklist for Coaches—a simple, comprehensive guide that walks you through the essenti...

How to Run a Kickass Discovery Call That Converts — Without Feeling Salesy

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How to Run a Kickass Discovery Call That Converts — Without Feeling Salesy

(Plus: Get My Free Discovery Call Template!)

You know that sweaty-palmed, slightly-panicky feeling that hits right before a discovery call? You’re not alone.

You’re trying to sound confident, act natural, ask the right questions, and oh yeah—actually sell your coaching.

No pressure, right?

If you’ve ever hung up from one of those calls thinking, “Ugh. I talked too much… Did I even tell them what I do?”, I’ve got good news: this gets easier. A lot easier. Especially when you have a clear, repeatable structure—and you practice it.

In this post, I’ll walk you through the 7 key steps to a discovery call that actually works (aka builds trust and converts), plus I’ll share common mistakes to avoid and my favorite go-to phrases for those awkward moments.

And if you want my exact Discovery Call Template? You can grab it for free below.👇
It’s the one I give to my Business Building Bootcamp clients, and it works.

...

Better Discovery Calls For Increased Conversions

business 101 business advice business coaching business development business expert business growth business mistakes business strategy business success business tips coaching sales discovery calls sales sales 101 sales strategy sales tips Apr 28, 2025

Every coach has been there. You show up for discovery calls that go nowhere and wind up feeling like you've wasted hours of your time. But what if you could optimize your discovery calls to reduce no-shows, connect more deeply with potential clients, and make more sales?

In this episode, we're tackling all your questions about how to make discovery calls more effective. You'll learn...

✅ Screening questions for potential clients before their initial call, and how these can help you reduce no shows + better qualify your potential cilents before your call.

✅ The optimum length for effective discovery calls (there's a sweet spot!).

✅ How to build trust and rapport by providing value during discovery calls (without feeling like you've given too much away).

✅ Why having potential clients articulate the value of coaching is important (and how this directly increases conversions).

✅ All about PAID discovery calls, and whether these might be the right next step in your business.

Tir...

Confidence Beats a Perfect Niche: How Being Responsive Helps Build and Strengthen Your Coaching Business

business 101 business advice business coaching business development business growth business strategy business success coaching business niche scale your business small business Apr 17, 2025

If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you.

We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment.

You’ll learn:
✅ Why responsive coaching = better client results = more referrals
✅ How narrow niching too early can limit your business
✅ The hidden cost of over-certifying
✅ 5 ways to build coaching confidence without investing another $10k

If you’re a newer coach looking to grow your business from the inside out, this episode
will give you a massive boost.

RESOURCES & NEXT STEPS
Love this episode? Share it with a coach who needs to hear it!

Ready to get your coaching business off the ground?

📌 Get my FREE Launch Fundamentals Checklist.

📌 Join the next BBB Open House and get live coaching, Happ...

Level Up Your Video Coaching Content with Kerry Barrett

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Do you dread recording video content? You’re not alone! Many coaches and business owners struggle with feeling confident on camera, dealing with tech overwhelm, and making their videos look professional.

In this episode, Emmy Award-winning broadcaster Kerry Barrett joins us to share insider tips on how to level up your video content—whether you're recording for social media, online courses, or live presentations.

🎥 Inside this episode, we cover:
✅ The #1 mistake most people make on video (and how to fix it instantly!)
✅ Simple, budget-friendly gear that will instantly improve your video quality
✅ How to set up lighting, sound, and backgrounds to look more professional
✅ Why energy matters on camera—and how to avoid looking stiff or robotic
✅ The 30-day challenge that will skyrocket your confidence in front of the camera
✅ Should you use a script or a teleprompter? (Kerry’s expert take!)

Plus, Kerry shares her best hacks for improving your vocal delivery, slowing down your speech, and maki...

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Author & Host

Wendy McCallum

Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers

I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.

Join my List and Grab Your Free Discovery Calls That Convert Template for Coaches!

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