Selling Without Feeling Salesy: The Power of Simple Conversations

This week on The Coaching Edge, I’m digging into one of the most important — and most misunderstood — pieces of building a profitable coaching business: conversations.

Not funnels.
Not fancy sales pages.
Not complicated campaigns.

Conversations.
Real ones.
The kind that create connection… and then, eventually, clients.

If you’re someone who has always felt a little allergic to anything that resembles “traditional sales” — the pushy, aggressive, talk-AT-people kind of sales — this episode will feel like a deep exhale. Because the truth is, you don’t need to be good at selling to grow your coaching business. You just need to get good at starting conversations.

Inside this episode, I break down:

• Why conversations are the foundation of my sales model — and why this approach works beautifully for coaches who want selling to feel natural, relational, and grounded in integrity.
• How connection (not conversion) is what actually leads to clients — and why focusing on the wrong thing in that first conversation can shut things down before they ever start.
• The mindset shift every coach needs: your only job is to start the conversation. Not sell. Not strategize. Just connect.
• The dozens of places conversations can begin: past clients, new followers, people who downloaded your freebie, collaborators, referral sources, your own newsletter list, DM check-ins, and so many more.
• Why I actively “gamify” conversations in my own business and teach the same thing inside the BBB — and why having structure around this is one of the most profitable habits you can build as a coach.
• The reality that most conversation starters will go ignored… and why that’s perfectly fine. It only takes 1 in 5 to create meaningful connection that eventually leads somewhere.

If you’re ready to make sales feel like being a human again — and to build your 2026 business around practices that actually feel aligned — this episode will give you a whole new way of thinking about selling.

LISTEN TO FULL EPISODE HERE

Mentioned in this episode:
✨ The Virtual Business Retreat (episode 68) + your free downloadable Workbook. If you missed it in the December rush, download the free Business Compass Audit & Goal-Setting Workbook HERE 
(It’s a fantastic companion to this episode.)

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House on January 22, 2026 at noon ET:  www.wendymccallum.com/bbb

👉  Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources