Let’s talk about that moment every coach hits at some point — when nothing is selling.

The launch flops.
The offer lands with a thud.
The inbox is quiet.

And suddenly your brain starts telling some very convincing (and very dangerous) stories about what that means.

In this episode of The Coaching Edge and the accompanying free Offer Diagnostic Worksheet (download HERE), I walk you through what to do before you panic, deep-six your offer, or decide you’re “just not cut out for this” and call it quits. Because when nothing is selling, the problem is almost never that you’re a bad coach — and believing that can send you straight into a spiral that’s hard to climb out of.

Instead, I share how I diagnose sales problems using my Business Compass model, how to identify what’s actually broken in your sales chain, and what to focus on first so you can get things moving again — calmly, strategically, and without burning your business down.

In this episode, I cover:

• The most dangerous assum
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This week on The Coaching Edge, I’m digging into one of the most important — and most misunderstood — pieces of building a profitable coaching business: conversations.

Not funnels.
Not fancy sales pages.
Not complicated campaigns.

Conversations.
Real ones.
The kind that create connection… and then, eventually, clients.

If you’re someone who has always felt a little allergic to anything that resembles “traditional sales” — the pushy, aggressive, talk-AT-people kind of sales — this episode will feel like a deep exhale. Because the truth is, you don’t need to be good at selling to grow your coaching business. You just need to get good at starting conversations.

Inside this episode, I break down:

• Why conversations are the foundation of my sales model — and why this approach works beautifully for coaches who want selling to feel natural, relational, and grounded in integrity.
• How connection (not conversion) is what actually leads to clients — and why focusing on the wrong thing in that
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