There’s a lot of noise online right now about how to build a coaching business.

Post more content.
Master the algorithm.
Go viral.

And while visibility can certainly help people find you… the truth is that most sustainable coaching businesses aren’t built on flashy tactics.

They’re built on simple, relationship-based practices that don’t get talked about nearly enough.

In this episode, I’m pulling back the curtain on the less glamorous strategies that quietly build real coaching businesses — the ones I’ve relied on for years and the ones I see working again and again for the coaches inside my programs.

If you’ve been feeling overwhelmed by all the pressure to constantly produce content or chase the latest platform strategy, this episode will be a refreshing reminder that building a successful coaching practice doesn’t have to be complicated.

In this episode, I cover:

• Why real conversations are still the most powerful marketing strategy
• The surprising role that following up play
...

What if you could create one coaching program that becomes the cornerstone of your business — the thing you’re known for, that clients immediately recognize, and that keeps generating revenue year after year?

That’s exactly what happened for me when I built the Business Building Bootcamp (BBB) — my flagship, one-year business-building program for coaches. In this episode of the Coaching Edge Podcast, I’m pulling back the curtain on how and why I created it, the lessons I learned along the way, and how you can tell if you’re ready to design your own signature course.

I’ll take you back to year 10 of my coaching career, when my practice was already full and I was focused on burnout, alcohol, and life transitions for professional women. Out of the blue, coaches from my latest certification class started coming to me for help building their businesses. Their training had promised business-building support, but the reality fell short — and they saw me as someone who was actually doing it ...