Is This Business Coaching Program Worth It? How to Decide Before You Buy
Are you wondering if that shiny new business coaching program is actually worth the price tag?
This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times to invest in your business. Today, we’re tackling the next big question: How do you know if an investment is the right one for you?
I’m walking you through my 4-step framework for making smart business coaching investments:
- How to identify the real gap you’re trying to fill (strategy, community, accountability, or skills)
- The spectrum of options, from free resources to masterminds — and how to know what’s right for you now
- How to calculate ROI (so you’re not just wishing, but making a clear plan to earn your money back)
- Why alignment and energy matter as much as the math
Plus, I’ll share common mistakes coaches make when investing — and how to avoid them — along with some of my own lessons from the times I spent too much (or too soon).
Getting Your Holiday Coaching Offer Ready Now (So You Can Actually Enjoy Your Holidays)
If you’ve ever hit mid-December and realized you have no holiday offer, no seasonal content, and no energy left to create either… this episode is your friendly nudge to change that cycle this year.
I used to leave my holiday content and offers until the last minute — and I’d spend my holidays half-present with my family, half-panicking about Canva graphics, revenue goals, and the fact that my clients hadn’t heard from me in weeks.
Now, I plan my holiday campaigns in October, and I’m sharing exactly how you can do the same. You’ll learn:
- Why late October and early November are prime buying windows for most coaching niches (and why December is tougher for self-investment offers)
- How to organize your seasonal marketing so you can truly take time off
- 10 things to consider when creating holiday content that connects and converts
- 10 creative holiday-specific offers — with examples for life, business, and wellness coaches — so you can adapt them to your own niche
- How to leverage “gif ...
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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