I’m closing out 2025 with a candid reflection on the biggest lessons I’ve learned this year — about staying adaptable, protecting my freedom, and doubling down on what really matters in my coaching business.

From navigating the “trust recession” and experimenting with new offers, to taking almost two full months off this summer (without losing revenue), this episode is packed with the real-life insights that helped me keep my coaching business grounded and growing.

Here’s what I’m sharing:

• Why market shifts aren’t a reason to panic — they’re an invitation to get curious

• How going back to my beta mindset helped me test, tweak, and learn through uncertainty

• Why it’s not just okay to change your mind — it’s essential if you want a business that lasts

• What it actually took to step away for two months this summer while keeping revenue steady

• The single biggest constant in business: your funnel — and why it’s the thing to protect when everything else feels uncertai

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Are you wondering if that shiny new business coaching program is actually worth the price tag?

This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times to invest in your business. Today, we’re tackling the next big question: How do you know if an investment is the right one for you?

I’m walking you through my 4-step framework for making smart business coaching investments:

• How to identify the real gap you’re trying to fill (strategy, community, accountability, or skills)
• The spectrum of options, from free resources to masterminds — and how to know what’s right for you now
• How to calculate ROI (so you’re not just wishing, but making a clear plan to earn your money back)
• Why alignment and energy matter as much as the math

Plus, I’ll share common mistakes coaches make when investing — and how to avoid them — along with some of my own lessons from the times I spent too much (or too soon). 

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If you’ve ever hit mid-December and realized you have no holiday offer, no seasonal content, and no energy left to create either… this episode is your friendly nudge to change that cycle this year.

I used to leave my holiday content and offers until the last minute — and I’d spend my holidays half-present with my family, half-panicking about Canva graphics, revenue goals, and the fact that my clients hadn’t heard from me in weeks.

Now, I plan my holiday campaigns in October, and I’m sharing exactly how you can do the same. You’ll learn:

• Why late October and early November are prime buying windows for most coaching niches (and why December is tougher for self-investment offers)
• How to organize your seasonal marketing so you can truly take time off
• 10 things to consider when creating holiday content that connects and converts
• 10 creative holiday-specific offers — with examples for life, business, and wellness coaches — so you can adapt them to your own niche
• How to leverage “gif
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