I’m closing out 2025 with a candid reflection on the biggest lessons I’ve learned this year — about staying adaptable, protecting my freedom, and doubling down on what really matters in my coaching business.

From navigating the “trust recession” and experimenting with new offers, to taking almost two full months off this summer (without losing revenue), this episode is packed with the real-life insights that helped me keep my coaching business grounded and growing.

Here’s what I’m sharing:

• Why market shifts aren’t a reason to panic — they’re an invitation to get curious

• How going back to my beta mindset helped me test, tweak, and learn through uncertainty

• Why it’s not just okay to change your mind — it’s essential if you want a business that lasts

• What it actually took to step away for two months this summer while keeping revenue steady

• The single biggest constant in business: your funnel — and why it’s the thing to protect when everything else feels uncertai

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If you’ve ever hit mid-December and realized you have no holiday offer, no seasonal content, and no energy left to create either… this episode is your friendly nudge to change that cycle this year.

I used to leave my holiday content and offers until the last minute — and I’d spend my holidays half-present with my family, half-panicking about Canva graphics, revenue goals, and the fact that my clients hadn’t heard from me in weeks.

Now, I plan my holiday campaigns in October, and I’m sharing exactly how you can do the same. You’ll learn:

• Why late October and early November are prime buying windows for most coaching niches (and why December is tougher for self-investment offers)
• How to organize your seasonal marketing so you can truly take time off
• 10 things to consider when creating holiday content that connects and converts
• 10 creative holiday-specific offers — with examples for life, business, and wellness coaches — so you can adapt them to your own niche
• How to leverage “gif
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