You Get to Change Your Mind: How to Build a Flexible & Responsive Coaching Business in 2026
As we head into 2026, I want to talk about something that I believe is going to matter more than almost anything else in your coaching business this year: your ability to stay flexible and responsive.
Not reactive. Not panicked. Responsive.
In this episode, I’m unpacking why rigid business models are becoming harder to sustain — and why treating your business as an ongoing experiment is one of the smartest moves you can make right now. I talk a lot about what I call the beta mindset: the idea that your offers, pricing, content, and even your business model are all drafts. They’re meant to be tested, reviewed, adjusted, and improved based on real-time feedback — not locked in forever.
I also share a real example from my own business. For the past couple of years, the Business Building Bootcamp (BBB) has been offered as a one-year program. That structure made sense for a long time. Building a coaching business takes time, and meaningful support doesn’t happen overnight. But I’ve been ...
What You Really Need to Start a Coaching Business (and What You Don’t): Essential Tips for New Coaches
If you’re a newer coach, it’s easy to get stuck in what I call pre-launch limbo — spending months (or years) working on things that feel productive but don’t actually get you paying clients. I call this Shiny Object Paralysis: the pull toward fun, pretty, or “safe” tasks that eat up your time, money, and energy while you avoid the real work that will actually get your business off the ground.
In this episode of The Coaching Edge, I’m breaking it down into two clear lists:
- 10 things you actually need to launch your coaching business
- 10 things you don’t (even if you’ve been told otherwise)
We’ll cover what’s essential to protect yourself legally, start attracting clients, and feel confident in your skills — including why knowing your scope as a coach is just as important as having a booking link or a payment processor. And we’ll bust some of the most common myths keeping new coaches stuck (hint: you don’t need a $5K logo, a massive Instagram following, or a perfectly dialed niche...
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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