A few weeks ago, I was invited to be a guest on a coaching business podcast. The host reached out, said I'd be a great fit, and sent me a link to book a slot. Before I could book, there was an intake form — including a question about my business goals. The options were something like: downsize to part-time, grow to seven figures, or I'm happy where I am. I chose the last one. And immediately got a message: "Sorry, all our slots are full."

I was rejected — for being content.

Now, in hindsight, this podcast may have been more of a sales funnel than a genuine interview opportunity — a way to identify coaches who might be targets for high-end business coaching programs or pay-to-play podcast spots. But regardless of the intent, it got me thinking about the message the coaching industry sends when the only version of success worth celebrating is aggressive growth.

This episode is a bit of a manifesto. It's about redefining what success looks like in a coaching business — and giving yours...

In this episode of The Coaching Edge, I’m sharing a real-time observation from my own business — and what it reveals about the current coaching market.

For years, offering a limited-time bonus after my BBB open house worked. People enrolled within the deadline. Urgency moved decisions.

But recently?

That pattern has changed.

People are still joining — but not because of urgency.

They’re joining when they feel ready.

In this episode, we explore:

• What the “trust recession” looks like inside a coaching business
• Why bonuses and deadlines aren’t driving decisions the way they used to
• The rise of longer sales cycles and readiness-based buying
• Why this shift is actually healthy for coaches and clients
• How to adjust your marketing approach without resorting to pressure tactics
• What I’m personally experimenting with in response

If you’ve been wondering why your launch didn’t spike the way it used to — this conversation will help you zoom out, regulate your nervous system, and a...

There may come a point in your coaching business where on paper, everything looks pretty good. 

You have clients.
You’re getting results.
Your niche “makes sense.”

And yet…

Something feels off.

In this episode, I’m talking about what it really means when you start to feel like you’ve outgrown your coaching niche — and how to evolve without blowing up your website, scrapping your SEO, or having a full identity crisis.

Because here’s the truth:

Outgrowing a niche isn’t failure.
It’s often growth.

I walk you through:

• The subtle signs you’re feeling misaligned (resentment, depletion, creative boredom)
• Why niching is about clarity — not a life sentence
• How I personally test new ideas and programs without rebranding everything
• The difference between being pushed by frustration and pulled by expansion
• Why you’re absolutely allowed to have more than one niche
• And how your coaching identity — not your niche — is the real anchor in your business

I also share how this evolution has...