If there’s one thing I’ve learned after more than 15 years of running a coaching business, it’s this: being yourself is not a nice-to-have. It’s the strategy.

And yet… even now, I still catch myself getting pulled toward polishing amd perfecting.

I look around at what other people are doing.
I see beautifully produced content, perfectly worded posts, slick frameworks.
And my very human brain thinks, “Maybe I should be doing it like that.”

That pull never really goes away.
It’s part shiny object syndrome, part comparison, part wanting to get it “right.”

This episode is my reminder — and hopefully yours — that Real Talk has always been part of my brand, and that every time I drift away from it, I feel less aligned, less grounded, and honestly… less effective.

This podcast itself is a perfect example.

If you’re here listening, it’s not because everything I say is perfectly packaged. It’s because the way I speak, teach, and show up works for you. It feels familiar. It feels honest. It f...

Let me help you rethink goal-setting for 2026 by introducing a different kind of goal — one that makes your business more flexible, sustainable, and profitable.

Most coaches set behaviour-based goals:
• post 3x/week
• hit $10K/month
• grow the list by 1,000
• convert 60% of discovery calls

But here’s the truth: behaviour-based goals require perfection… and perfection is not a thing any of us are capable of maintaining.

Instead, I want to teach you how to set feeling-based goals — goals that clarify how you want to feel in your business: confident, grounded, spacious, consistent, organized, aligned.

These goals aren’t fluffy. They’re strategic.
They are what actually move the needle in your business.

When you feel more confident, you have more sales conversations.
When you feel more grounded, your messaging becomes clearer.
When you feel more organized, your systems improve — creating more capacity.
When you feel more aligned, you show up consistently — which leads to more clients and more...

What if you could create one coaching program that becomes the cornerstone of your business — the thing you’re known for, that clients immediately recognize, and that keeps generating revenue year after year?

That’s exactly what happened for me when I built the Business Building Bootcamp (BBB) — my flagship, one-year business-building program for coaches. In this episode of the Coaching Edge Podcast, I’m pulling back the curtain on how and why I created it, the lessons I learned along the way, and how you can tell if you’re ready to design your own signature course.

I’ll take you back to year 10 of my coaching career, when my practice was already full and I was focused on burnout, alcohol, and life transitions for professional women. Out of the blue, coaches from my latest certification class started coming to me for help building their businesses. Their training had promised business-building support, but the reality fell short — and they saw me as someone who was actually doing it ...