Be Yourself (On Purpose) Why Real Talk Is Your Most Powerful Coaching Business Strategy
If there’s one thing I’ve learned after more than 15 years of running a coaching business, it’s this: being yourself is not a nice-to-have. It’s the strategy.
And yet… even now, I still catch myself getting pulled toward polishing amd perfecting.
I look around at what other people are doing.
I see beautifully produced content, perfectly worded posts, slick frameworks.
And my very human brain thinks, “Maybe I should be doing it like that.”
That pull never really goes away.
It’s part shiny object syndrome, part comparison, part wanting to get it “right.”
This episode is my reminder — and hopefully yours — that Real Talk has always been part of my brand, and that every time I drift away from it, I feel less aligned, less grounded, and honestly… less effective.
This podcast itself is a perfect example.
If you’re here listening, it’s not because everything I say is perfectly packaged. It’s because the way I speak, teach, and show up works for you. It feels familiar. It feels honest. It f...
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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