If there’s one thing I’ve learned after more than 15 years of running a coaching business, it’s this: being yourself is not a nice-to-have. It’s the strategy.

And yet… even now, I still catch myself getting pulled toward polishing amd perfecting.

I look around at what other people are doing.
I see beautifully produced content, perfectly worded posts, slick frameworks.
And my very human brain thinks, “Maybe I should be doing it like that.”

That pull never really goes away.
It’s part shiny object syndrome, part comparison, part wanting to get it “right.”

This episode is my reminder — and hopefully yours — that Real Talk has always been part of my brand, and that every time I drift away from it, I feel less aligned, less grounded, and honestly… less effective.

This podcast itself is a perfect example.

If you’re here listening, it’s not because everything I say is perfectly packaged. It’s because the way I speak, teach, and show up works for you. It feels familiar. It feels honest. It f...

As we head into 2026, I want to talk about something that I believe is going to matter more than almost anything else in your coaching business this year: your ability to stay flexible and responsive.

Not reactive. Not panicked. Responsive.

In this episode, I’m unpacking why rigid business models are becoming harder to sustain — and why treating your business as an ongoing experiment is one of the smartest moves you can make right now. I talk a lot about what I call the beta mindset: the idea that your offers, pricing, content, and even your business model are all drafts. They’re meant to be tested, reviewed, adjusted, and improved based on real-time feedback — not locked in forever.

I also share a real example from my own business. For the past couple of years, the Business Building Bootcamp (BBB) has been offered as a one-year program. That structure made sense for a long time. Building a coaching business takes time, and meaningful support doesn’t happen overnight. But I’ve been ...

As we close out 2025, I’m inviting you to join me for a guided virtual business retreat using a structure I’ve been developing and refining for years — something I now call The Compass Framework for Your Business.

This simple, powerful framework breaks your coaching business into four key directions — North, East, South, and West — each representing a pillar of a sustainable, profitable coaching practice.
And in this episode, I walk you through each direction, help you identify where you're strong and where you're drifting, and guide you through a set of reflection questions to choose your focus for 2026.

To make this retreat as grounding and actionable as possible, I created a companion workbook:

→ Grab the free Compass Framework for Your Business Workbook HERE

You can listen to this episode two ways. If you’re out for a walk or driving, just take in the ideas and notice what resonates. And then come back later with the workbook in hand.
Or, if you have the space today, print it out...