A few weeks ago, I was invited to be a guest on a coaching business podcast. The host reached out, said I'd be a great fit, and sent me a link to book a slot. Before I could book, there was an intake form — including a question about my business goals. The options were something like: downsize to part-time, grow to seven figures, or I'm happy where I am. I chose the last one. And immediately got a message: "Sorry, all our slots are full."

I was rejected — for being content.

Now, in hindsight, this podcast may have been more of a sales funnel than a genuine interview opportunity — a way to identify coaches who might be targets for high-end business coaching programs or pay-to-play podcast spots. But regardless of the intent, it got me thinking about the message the coaching industry sends when the only version of success worth celebrating is aggressive growth.

This episode is a bit of a manifesto. It's about redefining what success looks like in a coaching business — and giving yours...

If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing.

It’s probably because you’re trying to follow a strategy that doesn’t match your values.

In this episode, I’m pulling back the curtain and sharing what values-based marketing actually looks like inside my own coaching business. I’m walking you through 10 things I don’t do — and why.

This isn’t about being moral or superior.
It’s about being congruent.

Because when your marketing aligns with your personal and professional values, everything gets simpler. Decisions get cleaner. Boundaries get easier. And you stop resenting your own strategy.

I share:

• Why I don’t coach in niches I haven’t personally lived
• Why I waited a full year post-separation before supporting women through divorce
• Why I don’t manufacture urgency or use pressure-based launch tactics
• Why I don’t overprice just because I can
• Why I ditched ManyChat (even though it worked)
• Why I don’t automate inti
...