Every coach has a story — and when you learn how to share yours intentionally, it becomes one of the most powerful marketing tools you have.

In this episode, I’m breaking down how story sells — not in a slick or salesy way, but in a deeply human, connection-building way. I’ll walk you through how I’ve used different parts of my own evolving story over the years to shape my brand, connect with my audience, and design offers that truly resonate.

You’ll hear about:

• The early days when I was coaching moms juggling work, kids, and identity
• How my story (and niche) naturally evolved as I entered midlife and perimenopause
• What happened when I quit drinking — and how that transparency attracted a whole new audience
• How I created programs around my own transitions, like supporting women through divorce
• And how the Business Building Bootcamp was born out of my story as an entrepreneur — sharing the lessons, mistakes, and tools I wish I’d had when I was starting out

We’ll also talk ab...

If I could only ask AI one question to help me grow my business, it would be this one.

In this episode, I’m walking you through the single most powerful question I asked ChatGPT about my audience — and how the answers revealed the exact topics my ideal clients are Googling, worrying about, and looking for help with right now.

I’ll share the five most-searched questions from that list, give you some insight around each, and connect you with the free and low-cost resources I’ve created to help you solve them — so you can see what an aligned, strategic offer suite looks like in real life.

Then, I’ll show you how to run this same exercise in your own niche to find out what your audience is asking (and how to use it to refine your content, offers, and messaging).

You’ll walk away with a replicable process you can use again and again — every time you need clarity, inspiration, or direction in your business.

💬 In This Episode, You’ll Learn:

• The one AI question every coach should ask b
...