I’m closing out 2025 with a candid reflection on the biggest lessons I’ve learned this year — about staying adaptable, protecting my freedom, and doubling down on what really matters in my coaching business.

From navigating the “trust recession” and experimenting with new offers, to taking almost two full months off this summer (without losing revenue), this episode is packed with the real-life insights that helped me keep my coaching business grounded and growing.

Here’s what I’m sharing:

• Why market shifts aren’t a reason to panic — they’re an invitation to get curious

• How going back to my beta mindset helped me test, tweak, and learn through uncertainty

• Why it’s not just okay to change your mind — it’s essential if you want a business that lasts

• What it actually took to step away for two months this summer while keeping revenue steady

• The single biggest constant in business: your funnel — and why it’s the thing to protect when everything else feels uncertai

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How do you know when it’s time to invest in your coaching business—and when it’s smarter to hold off?

In this week’s episode of The Coaching Edge, I’m breaking down three pivotal turning points in every coach’s business where the right kind of support can make all the difference.

Here’s what you’ll learn:

• Why investing before your official launch can help you avoid wasted time and money.
• How to recognize the “crisis of confidence” stage—and why outside support can stop you from quitting too soon.
• What to do when you’re 3–5 years in, working hard, but still feeling capped and hustling for every client.
• My own stories of investing at each of these points (from pricey 1:1 coaching to masterminds to skill-specific programs).
• How to think about investment without pressure, and why the timing matters just as much as the investment itself.

This is part one of a two-part mini-series. Next week, I’ll dive into how to actually evaluate if a coaching investment is worth it—so you can ...