If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing.

It’s probably because you’re trying to follow a strategy that doesn’t match your values.

In this episode, I’m pulling back the curtain and sharing what values-based marketing actually looks like inside my own coaching business. I’m walking you through 10 things I don’t do — and why.

This isn’t about being moral or superior.
It’s about being congruent.

Because when your marketing aligns with your personal and professional values, everything gets simpler. Decisions get cleaner. Boundaries get easier. And you stop resenting your own strategy.

I share:

• Why I don’t coach in niches I haven’t personally lived
• Why I waited a full year post-separation before supporting women through divorce
• Why I don’t manufacture urgency or use pressure-based launch tactics
• Why I don’t overprice just because I can
• Why I ditched ManyChat (even though it worked)
• Why I don’t automate inti
...

There’s a moment every coach knows.

You’re mid-session.
Your client says something unexpected.
The conversation shifts — emotionally, directionally, energetically.
And suddenly, you feel it:

I don’t know what to do next.

In this episode, I’m talking about why that moment isn’t a coaching failure — and why, in many cases, it’s actually a sign that you’re doing real, meaningful work.

We’re unpacking the fear that lives underneath “not knowing,” why so many coaches panic when sessions don’t go as planned, and how much of that anxiety comes from holding an unspoken agenda about where the session should go.

I also explore the difference between agenda-driven, outcome-focused coaching and curiosity-driven, co-active coaching — and why letting go of the need to steer your client toward a specific insight, solution, or action often creates far more powerful results.

This is a conversation about trust.
Trusting the process.
Trusting your client.
And trusting yourself as a coach — even (and espe...

If there’s one thing I’ve learned after more than 15 years of running a coaching business, it’s this: being yourself is not a nice-to-have. It’s the strategy.

And yet… even now, I still catch myself getting pulled toward polishing amd perfecting.

I look around at what other people are doing.
I see beautifully produced content, perfectly worded posts, slick frameworks.
And my very human brain thinks, “Maybe I should be doing it like that.”

That pull never really goes away.
It’s part shiny object syndrome, part comparison, part wanting to get it “right.”

This episode is my reminder — and hopefully yours — that Real Talk has always been part of my brand, and that every time I drift away from it, I feel less aligned, less grounded, and honestly… less effective.

This podcast itself is a perfect example.

If you’re here listening, it’s not because everything I say is perfectly packaged. It’s because the way I speak, teach, and show up works for you. It feels familiar. It feels honest. It f...

Let’s talk about that moment every coach hits at some point — when nothing is selling.

The launch flops.
The offer lands with a thud.
The inbox is quiet.

And suddenly your brain starts telling some very convincing (and very dangerous) stories about what that means.

In this episode of The Coaching Edge and the accompanying free Offer Diagnostic Worksheet (download HERE), I walk you through what to do before you panic, deep-six your offer, or decide you’re “just not cut out for this” and call it quits. Because when nothing is selling, the problem is almost never that you’re a bad coach — and believing that can send you straight into a spiral that’s hard to climb out of.

Instead, I share how I diagnose sales problems using my Business Compass model, how to identify what’s actually broken in your sales chain, and what to focus on first so you can get things moving again — calmly, strategically, and without burning your business down.

In this episode, I cover:

• The most dangerous assum
...

Let me help you rethink goal-setting for 2026 by introducing a different kind of goal — one that makes your business more flexible, sustainable, and profitable.

Most coaches set behaviour-based goals:
• post 3x/week
• hit $10K/month
• grow the list by 1,000
• convert 60% of discovery calls

But here’s the truth: behaviour-based goals require perfection… and perfection is not a thing any of us are capable of maintaining.

Instead, I want to teach you how to set feeling-based goals — goals that clarify how you want to feel in your business: confident, grounded, spacious, consistent, organized, aligned.

These goals aren’t fluffy. They’re strategic.
They are what actually move the needle in your business.

When you feel more confident, you have more sales conversations.
When you feel more grounded, your messaging becomes clearer.
When you feel more organized, your systems improve — creating more capacity.
When you feel more aligned, you show up consistently — which leads to more clients and more...

As we close out 2025, I’m inviting you to join me for a guided virtual business retreat using a structure I’ve been developing and refining for years — something I now call The Compass Framework for Your Business.

This simple, powerful framework breaks your coaching business into four key directions — North, East, South, and West — each representing a pillar of a sustainable, profitable coaching practice.
And in this episode, I walk you through each direction, help you identify where you're strong and where you're drifting, and guide you through a set of reflection questions to choose your focus for 2026.

To make this retreat as grounding and actionable as possible, I created a companion workbook:

→ Grab the free Compass Framework for Your Business Workbook HERE

You can listen to this episode two ways. If you’re out for a walk or driving, just take in the ideas and notice what resonates. And then come back later with the workbook in hand.
Or, if you have the space today, print it out...

I’m closing out 2025 with a candid reflection on the biggest lessons I’ve learned this year — about staying adaptable, protecting my freedom, and doubling down on what really matters in my coaching business.

From navigating the “trust recession” and experimenting with new offers, to taking almost two full months off this summer (without losing revenue), this episode is packed with the real-life insights that helped me keep my coaching business grounded and growing.

Here’s what I’m sharing:

• Why market shifts aren’t a reason to panic — they’re an invitation to get curious

• How going back to my beta mindset helped me test, tweak, and learn through uncertainty

• Why it’s not just okay to change your mind — it’s essential if you want a business that lasts

• What it actually took to step away for two months this summer while keeping revenue steady

• The single biggest constant in business: your funnel — and why it’s the thing to protect when everything else feels uncertai

  ...

If you’ve ever wondered whether podcast guesting could actually move the needle in your business—or you’re not sure where to start—this episode is a must-listen.

I’m joined by podcast publicity pioneer Jessica Rhodes, founder of Interview Connections and the OG of podcast booking agencies. Jessica has helped hundreds of entrepreneurs land thousands of interviews—and today she’s breaking down exactly how new and emerging coaches can use podcast guesting to build visibility, grow their audience, and yes… land paying clients.

We talk about:

• Why podcast guesting still works (and why it’s especially powerful for coaches)

• How to treat your first year of guesting like a beta experiment

• The “green room” strategy that turns hosts into collaborators (or clients!)

• How to build a simple, effective 1-sheet that gets you booked

• The biggest mistakes new guests make (and how to avoid them)

• What to actually say when someone asks, “Where can people find you?”

Whether...

 If you want to instantly become a better coach — without adding certifications, frameworks, or fancy tools — start here:
The power of your questions.

In this episode, we’re diving into:

✅ What actually makes a question "powerful" in coaching
✅ The common trap of leading coaching questions (with real-world examples to illustrate)
✅ Why what and how questions are your secret coaching superpowers
✅ The role of curiosity in creating deep, transformational coaching conversations
✅ The big shift from agenda-based coaching to curiosity-based coaching — and how to trust your client’s inner wisdom
✅ A simple, actionable challenge you can take into your next coaching session this week

If you’ve ever found yourself feeling pressure to “deliver value” or “have all the answers” — this episode will give you a clear path to more effective, more spacious, and more client-centered coaching conversations.

RESOURCES & LINKS:

LISTEN TO FULL EPISODE HERE
👉90+ Powerful Coaching Questions Cheat Sheet (FREE): ...