There’s a lot of noise online right now about how to build a coaching business.

Post more content.
Master the algorithm.
Go viral.

And while visibility can certainly help people find you… the truth is that most sustainable coaching businesses aren’t built on flashy tactics.

They’re built on simple, relationship-based practices that don’t get talked about nearly enough.

In this episode, I’m pulling back the curtain on the less glamorous strategies that quietly build real coaching businesses — the ones I’ve relied on for years and the ones I see working again and again for the coaches inside my programs.

If you’ve been feeling overwhelmed by all the pressure to constantly produce content or chase the latest platform strategy, this episode will be a refreshing reminder that building a successful coaching practice doesn’t have to be complicated.

In this episode, I cover:

• Why real conversations are still the most powerful marketing strategy
• The surprising role that following up play
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This week on The Coaching Edge, I’m digging into one of the most important — and most misunderstood — pieces of building a profitable coaching business: conversations.

Not funnels.
Not fancy sales pages.
Not complicated campaigns.

Conversations.
Real ones.
The kind that create connection… and then, eventually, clients.

If you’re someone who has always felt a little allergic to anything that resembles “traditional sales” — the pushy, aggressive, talk-AT-people kind of sales — this episode will feel like a deep exhale. Because the truth is, you don’t need to be good at selling to grow your coaching business. You just need to get good at starting conversations.

Inside this episode, I break down:

• Why conversations are the foundation of my sales model — and why this approach works beautifully for coaches who want selling to feel natural, relational, and grounded in integrity.
• How connection (not conversion) is what actually leads to clients — and why focusing on the wrong thing in that
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If you’ve ever wondered whether podcast guesting could actually move the needle in your business—or you’re not sure where to start—this episode is a must-listen.

I’m joined by podcast publicity pioneer Jessica Rhodes, founder of Interview Connections and the OG of podcast booking agencies. Jessica has helped hundreds of entrepreneurs land thousands of interviews—and today she’s breaking down exactly how new and emerging coaches can use podcast guesting to build visibility, grow their audience, and yes… land paying clients.

We talk about:

• Why podcast guesting still works (and why it’s especially powerful for coaches)

• How to treat your first year of guesting like a beta experiment

• The “green room” strategy that turns hosts into collaborators (or clients!)

• How to build a simple, effective 1-sheet that gets you booked

• The biggest mistakes new guests make (and how to avoid them)

• What to actually say when someone asks, “Where can people find you?”

Whether...