If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing.

It’s probably because you’re trying to follow a strategy that doesn’t match your values.

In this episode, I’m pulling back the curtain and sharing what values-based marketing actually looks like inside my own coaching business. I’m walking you through 10 things I don’t do — and why.

This isn’t about being moral or superior.
It’s about being congruent.

Because when your marketing aligns with your personal and professional values, everything gets simpler. Decisions get cleaner. Boundaries get easier. And you stop resenting your own strategy.

I share:

• Why I don’t coach in niches I haven’t personally lived
• Why I waited a full year post-separation before supporting women through divorce
• Why I don’t manufacture urgency or use pressure-based launch tactics
• Why I don’t overprice just because I can
• Why I ditched ManyChat (even though it worked)
• Why I don’t automate inti
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This week on The Coaching Edge, I’m digging into one of the most important — and most misunderstood — pieces of building a profitable coaching business: conversations.

Not funnels.
Not fancy sales pages.
Not complicated campaigns.

Conversations.
Real ones.
The kind that create connection… and then, eventually, clients.

If you’re someone who has always felt a little allergic to anything that resembles “traditional sales” — the pushy, aggressive, talk-AT-people kind of sales — this episode will feel like a deep exhale. Because the truth is, you don’t need to be good at selling to grow your coaching business. You just need to get good at starting conversations.

Inside this episode, I break down:

• Why conversations are the foundation of my sales model — and why this approach works beautifully for coaches who want selling to feel natural, relational, and grounded in integrity.
• How connection (not conversion) is what actually leads to clients — and why focusing on the wrong thing in that
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