What to Do When Your Coaching Offers Aren't Selling (Without Spiraling or Scrapping Your Coaching Business)
Let’s talk about that moment every coach hits at some point — when nothing is selling.
The launch flops.
The offer lands with a thud.
The inbox is quiet.
And suddenly your brain starts telling some very convincing (and very dangerous) stories about what that means.
In this episode of The Coaching Edge and the accompanying free Offer Diagnostic Worksheet (download HERE), I walk you through what to do before you panic, deep-six your offer, or decide you’re “just not cut out for this” and call it quits. Because when nothing is selling, the problem is almost never that you’re a bad coach — and believing that can send you straight into a spiral that’s hard to climb out of.
Instead, I share how I diagnose sales problems using my Business Compass model, how to identify what’s actually broken in your sales chain, and what to focus on first so you can get things moving again — calmly, strategically, and without burning your business down.
In this episode, I cover:
- The most dangerous assumption coaches make when sales are slow — and why it’s almost never true
- Why “nothing is selling” is data, not a verdict on your ability as a coach
- The common (but misleading) fixes coaches jump to when they panic
- How to audit your business using the North, East, South, and West of the Business Compass
- How to tell whether you have a visibility problem, a trust problem, or an offer problem
- Why old-school conversations and direct outreach still work — especially when sales are slow
- What not to do when things feel quiet (even though it’s tempting)
If you’ve been questioning yourself, your offer, or your entire business because sales feel slow right now, this episode will help you step out of emotion and back into clarity — and give you a grounded way forward.
Resources:
Listen to full episode HERE
Your free Offer Diagnostic Worksheet (download HERE), which accompanies this episode
The Virtual Business Retreat (episode 68 of The Coaching Edge) + your free downloadable Workbook. If you missed it in the December rush, listen wherever you listen to podcasts and download the free Business Compass Audit & Goal-Setting Workbook HERE
(It’s a fantastic companion to this episode.)
👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House: www.wendymccallum.com/bbb
👉 Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources
💡 Book a 1:1 Compass Clarity Business Audit with me: https://www.wendymccallum.com/clarity-compass-business-audit
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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