If you've ever stumbled through an explanation of what you do at a dinner party, a networking event, or even on a discovery call — this episode is for you. The truth is, most coach training teaches you how to coach, but not how to talk about coaching in a way that actually lands with people who've never experienced it.

And here's why this matters more than you might think: your ability to clearly articulate what you do directly impacts your marketing, your discovery calls, and your revenue. If your language is vague, full of jargon, or confusing — what I call "coachspeak" — potential clients move on. They can't refer you if they don't understand what you do. They can't say yes if they're not sure what they're saying yes to.

In this episode, I'm breaking down how to ditch coachspeak, explain coaching in plain language, and talk about your work in a way that builds trust and makes it easy for people to become clients.

In this episode, I cover:

• Why being able to explain coaching cle
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If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing.

It’s probably because you’re trying to follow a strategy that doesn’t match your values.

In this episode, I’m pulling back the curtain and sharing what values-based marketing actually looks like inside my own coaching business. I’m walking you through 10 things I don’t do — and why.

This isn’t about being moral or superior.
It’s about being congruent.

Because when your marketing aligns with your personal and professional values, everything gets simpler. Decisions get cleaner. Boundaries get easier. And you stop resenting your own strategy.

I share:

• Why I don’t coach in niches I haven’t personally lived
• Why I waited a full year post-separation before supporting women through divorce
• Why I don’t manufacture urgency or use pressure-based launch tactics
• Why I don’t overprice just because I can
• Why I ditched ManyChat (even though it worked)
• Why I don’t automate inti
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