If you’re a newer coach, it’s easy to get stuck in what I call pre-launch limbo — spending months (or years) working on things that feel productive but don’t actually get you paying clients. I call this Shiny Object Paralysis: the pull toward fun, pretty, or “safe” tasks that eat up your time, money, and energy while you avoid the real work that will actually get your business off the ground.

In this episode of The Coaching Edge, I’m breaking it down into two clear lists:

• 10 things you actually need to launch your coaching business
• 10 things you don’t (even if you’ve been told otherwise)

We’ll cover what’s essential to protect yourself legally, start attracting clients, and feel confident in your skills — including why knowing your scope as a coach is just as important as having a booking link or a payment processor. And we’ll bust some of the most common myths keeping new coaches stuck (hint: you don’t need a $5K logo, a massive Instagram following, or a perfectly dialed niche...

Stop Playing Small: Start Building a Profitable Coaching Business

If you’ve been calling your coaching a side hustle, waiting for your big break, or endlessly “tweaking your niche” instead of making offers… this episode is for you.

This week on The Coaching Edge, we’re talking about what separates hobbyists from real business owners—and how to finally start treating your coaching like the profitable, purpose-driven business it’s meant to be.

Whether you’re still in your day job, stuck in the “figuring it out” phase, or secretly hoping a podcast interview from 2022 will send you your next wave of clients (we’ve all been there), this episode will show you how to move forward with confidence—and actual traction.

You’ll learn:

• The 4 red flags that your business is still in “pipe dream” mode
• How profitable coaches think and act differently (and what that actually looks like)
• Why emotional blocks—like fear of being seen—can quietly stall your growth
• The specific actions that move y
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