Tools and Business Resources for New and Emerging Coaches

The Power of a Powerful Question: How to Be a Better Coach NOW

be a better coach better life coaching questions business coach for coaches business skills for new coaches business tools for coaches coaching skill development coaching skills how to be a better coach how to coach better powerful coaching questions powerful life coaching questions powerful life coaching skills Sep 01, 2025

If you want to instantly become a better coach — without adding certifications, frameworks, or fancy tools — start here:
The power of your questions.

In this episode, we’re diving into:

✅ What actually makes a question "powerful" in coaching
✅ The common trap of leading coaching questions (with real-world examples to illustrate)
✅ Why what and how questions are your secret coaching superpowers
✅ The role of curiosity in creating deep, transformational coaching conversations
✅ The big shift from agenda-based coaching to curiosity-based coaching — and how to trust your client’s inner wisdom
✅ A simple, actionable challenge you can take into your next coaching session this week

If you’ve ever found yourself feeling pressure to “deliver value” or “have all the answers” — this episode will give you a clear path to more effective, more spacious, and more client-centered coaching conversations.

RESOURCES & LINKS:

LISTEN TO FULL EPISODE HERE
👉90+ Powerful Coaching Questions Cheat Sheet (FREE): ...

How to Nail Your Fall Coaching Course Idea (So It Practically Sells Itself)

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If you’re like most coaches, you’ve probably said this at some point:

“I want to build a course… but I don’t know what to build. What if I pick the wrong idea?”

That uncertainty can stall you out before you even get started. And with fall — one of the BEST times of year to launch a course — just around the corner, you don’t want to stay stuck in idea overwhelm.

In this episode, I’m walking you through 5 clear, actionable strategies to finally nail your course idea — so you’re excited to build it AND your clients are excited to buy it.

Here’s what we cover:

The one question that helps you pinpoint your client’s most urgent problem.
How to mine your own story to create a powerful course framework.
Simple ways to poll your audience and gather the actual language they use to describe the real problem they are struggling with.
The key to meeting your clients exactly where they are (and not where you wish they were).
How to craft a course title and hook that makes your offer feel

So Many Ideas, So Little Progress (How to Get Out of Overwhelm and Into Action)

business advice business coach business coaching business development business growth business strategy business tips coaching advice coaching business coaching business tips overwhelm Aug 04, 2025

Do you ever feel like you have dozens of brilliant ideas—but you can't figure out how to get clear and take action? In this episode, we're talking about OVERWHELM and how common it is for coaches in their first few years of business.

You'll learn practical strategies to prioritize your ideas, take action without waiting for clarity, and embrace a beta mindset to test and refine your offerings...

...so you can stop spiraling and turn some of those big ideas into big moves that build your business.

RESOURCES & NEXT STEPS
Listen to the full episode here: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149015181

and... share it with a coach who needs to hear it!

Ready to get your coaching business off the ground?

📌 Get my FREE Launch Fundamentals Checklist.

Want to work with me? Check out the resources I offer 👇

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The Best Business Building Advice You'll Ever Get

business advice business coach business coaching business development business guide business strategy business tips coaching business maximize profit niche offers perfectionism profit transformation Jul 21, 2025

If you're new(ish) to coaching, you probably have at least a dozen questions on your mind about how to build your business. Today, I'm sharing with you my TOP tip for business transformation... and it probably isn't what you'd think.

In this episode, I discuss the life-changing concept of the "beta mindset" for your coaching businesses. We'll talk about the beauty of viewing your business as an experiment, where every new initiative is a beta test. This approach encourages flexibility, reduces the fear of perfectionism, and fosters a culture of continuous learning and adaptation.

I also share practical strategies for creating beta offers, testing niches, and gathering feedback, all while highlighting the detrimental effects of perfectionism on progress and profitability.

RESOURCES & NEXT STEPS

✨ Listen to the full episode here: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149007346
Share it with a coach who needs to hear it!

Ready to get...

Smart Summer: Using The Slow Season to Create a Busy Fall

balance business coach business development business strategy business tips coaching business coaching business tips content creation rest slow season work life balance Jul 07, 2025

The "summer slow down" doesn't have to mean a total pause on momentum. For smart coaches, this season can actually be the PERFECT time to get some rest and prep for massive Q3 success.

In this episode, we're talking about how you can intentionally utilize your summer to get ready for the busy fall season. You'll learn ways to balance rest and productivity, including content creation, client engagement, and strategic planning.

You'll also get a list of low-pressure activities that you can undertake this summer to set yourself up to make WAY more money in the back half of the year—without getting overwhelmed or sacrificing your summer break.

RESOURCES & NEXT STEPS
Listen to full episode here: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149015179

Share it with a coach who needs to hear it!

Ready to get your coaching business off the ground?

📌 Get my FREE Launch Fundamentals Checklist.

Want to work with me? Check out the resources ...

Hosting Retreats With Guest Hana Hein

business advice business coach business coaching business development business growth business retreats business success business tips canadian coaching coaching community connection entrepreneurs find your audience hana hein hosting retreats life coach life coaching marketing retreats Jun 23, 2025

Hosting a retreat can be an amazing way to expand your coaching services, add a new revenue stream, and create meaningful experiences for your clients. But what goes into planning and pulling off a successful retreat? If the idea of hosting your own event feels equal parts intriguing and overwhelming—today's episode will help with that.

This week, we're chatting with my friend and fellow coach, Hana Hein. Hana is somatics and soul coach, and an expert in leading transformational retreats. We talk about the intricacies of planning and hosting retreats as a coach, including:

✅ Effective planning practices to help you get ready for your retreat

✅ All things pricing—including Hana's go-to pricing and risk mitigation strategies

✅ How to create compelling messaging around your event (and avoid some common retreat marketing pitfalls)

✅ How to manage your own energy as a retreat host, bake in downtime, and ensure a great experience for everyone (including you).

By the end of this episode, you'll h...

Business Building Faqs For Coaches

business coach business coaching business development business goals business strategy business success business tips certified coach coaching coaching 101 coaching certification confidence find your audience finding clients how to price coaching marketing marketing tips niche pricing tips profit social proof testimonials Jun 09, 2025

If there's one thing all new coaches have in common—it's the fact that you probably have about a billion questions about building your coaching business. In this episode of The Coaching Edge, we're diving into some of the most common questions I hear from newer coaches about business building.

We're talking about all the foundational stuff you need to know to get started, including:

The necessity of getting a coaching certification
How to find your niche (and why this matters SO much)
Strategies for finding clients
Pricing strategies that help you boost profits sustainably
What you REALLY need out of a website at this stage
How to market your business (besides social media)
How to gather testimonials and social proof
How to build your confidence as a coach

Building a coaching business is challenging but achievable with the right approach and mindset. If you're just getting started and feel like your head is spinning, this episode is the perfect starting point to figure out...

Using Workshops and Live Events to Successfully Market Your Coaching Business

business advice business coach business coaching business development business growth business retreats business strategy business tips coaching sales live events marketing marketing tips sales sales strategy sales tips workshops May 26, 2025

When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach.

In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about:

How you can use these events to build trust with potential clients
The process I use for strategically selecting relevant event topics
How to structure presentations for maximum connection and conversions

We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth.

RESOURCES & NEXT STEPS

Love this episode? Share it with a coach who needs to hear it!

Ready to get your coaching business off the ground?

📌 Get my FREE...

How to Instantly Elevate Your Coaching Sessions

coaching business coaching business tips coaching questions to ask coaching session tips coaching skills coaching tips coaching tools great coaching questions how to be a better coach how to get coaching clients new coach tips powerful coaching questions May 13, 2025

If you're a newer coach, chances are you've already discovered that powerful coaching isn't just about having the perfect plan or a compelling niche. It's about how you show up in the moment with your client. And one of the fastest ways to grow as a coach? Learn to ask better questions.

Questions that deepen insight. Invite reflection. Spark action.

That's why I created the free guide, 90+ Powerful Coaching Questions—a resource designed to help you cut through the noise and uplevel your coaching sessions immediately.

In this post, I’ll share five key ways you can instantly improve the power of your coaching sessions—each one tied to the art of the question—and how to use this freebie to build your confidence, sharpen your instincts, and create more transformational moments with your clients.

1. Ditch the Yes/No Questions (and the Ones That Suggest an Answer)

Let’s start with the most common coaching habit I see newer coaches fall into: asking closed or leading questions.

“Do yo...

How to Get Coaching Clients as a New Coach

Uncategorized May 13, 2025

If you're a newer coach, you've probably practice coached for countless hours and invested a lot of money in your coaching certification. Maybe you’ve even worked with a few paying clients. But now you’re asking the question every new coach eventually asks:

How the heck do I actually get enough paying clients to make a go of this thing—without spending all day on Instagram or having a huge list?

If that sounds like you, you’re in the right place.

This blog post shares 10 specific, practical strategies to start signing clients now—no audience-building required.

These are the exact approaches I wish someone had shared with me when I launched my coaching business over 15 years ago. And if you want to dive deeper, I’ve got a free masterclass that walks you through every one of them in detail. I really recommend watching it - the detailed tips and strategies I provide are invaluable!

🎓 First: Why Most Coaches Get Client Acquisition Wrong

The coaching in

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Author & Host

Wendy McCallum

Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers

I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.

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