Copywriting Secrets for Coaches with Cassidy Dickens
This week on The Coaching Edge, I’m joined by Cassidy Dickens, a copywriter for coaches, about the basics of copywriting.
I’ve worked with Cassidy on a few projects and she is an excellent resource for coaches. Cassidy shares her story of how she got into copywriting and explains the difference between copy and content. She emphasizes the importance of storytelling and connection in copywriting and provides tips for coaches to improve their copy.
Cassidy also discusses three tried and true copywriting frameworks:
Problem Agitation Solution (PAS)
Attention Interest Desire Action (AIDA)
and Before and After Bridge (BAB).
She advises coaches to have an experimental mindset and to listen to their audience when writing copy. We’ll also discuss the importance of breaking up large blocks of text on websites for better readability.
Follow Cassidy here
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Creating An Online Coaching Course
In this episode of The Coaching Edge, I share the process of creating an online course for coaches. I emphasize the importance of determining the purpose of the course and where it fits in your suite of offers.
I also provide guidance on choosing a topic for the course, including identifying personal journeys or transformations that you have experienced and can teach others, as well as looking at the pain points and challenges that your clients commonly face.
I recommend keeping the content manageable and considering additional content as bonus material or future offerings.In this episode of The Coaching Edge, I share the process of creating an online course for coaches. I emphasize the importance of determining the purpose of the course and where it fits in your suite of offers.
Listen to this episode of The Coaching Edge here
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The Business Building Bootcamp
Mastering Live Events: A Sales Strategy for Coaches with Christy Osborne
In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for coaches who are considering this strategy. We emphasize the importance of building like, know, and trust with potential clients and highlight the benefits of collaboration and co-hosting. We also discuss the expectations and conversion rates associated with live events and offer advice on creating a live event funnel. We're giving you a realistic and practical perspective on using live events as a marketing tool in your coaching practice.
Listen to this episode here!
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The Business Building Bootcamp
What To Do When Your Coaching Business Gets Hard
In this episode of The Coaching Edge, I share a resource that has helped shift my mindset and perspective around a business matter. I introduce the concept of 'The Dip' from the book by Seth Godin and explain how it applies to coaches who are in the process of building their businesses. I discuss the challenges and difficulties during the 'dip' phase and emphasize the importance of perseverance and redefining success. I provide strategies for navigating the dip, such as focusing on long-term goals, embracing experimentation, and letting go of old metrics for success. I encourage coaches to lean into the dip and make the most of the learning and growth opportunities it presents.
Listen to the episode here!
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The Business Building Bootcamp
How to Use AI as a Coach with Christy Osborne
Hi Coach! Let's talk about AI and how to use it in your coaching business!
In this episode, Christy Osborne and I discuss the use of AI in coaching. We dive into the topic of AI, addressing the resistance some coaches may have towards using it. Our conversation covers various ways to use AI, including creating niche statements, course outlines, show notes, titles, and social media ideas. We emphasize the importance of tweaking and personalizing the AI-generated content to align with your voice and audience.
Want to listen to this episode of The Coaching Edge? Listen here!
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The Business Building Bootcamp
A Different Framework for Goal Setting as a Coach
Hi coach! In this episode of The Coaching Edge, we’ll discuss the importance of goal setting and how it should be an ongoing practice. I emphasize the value of setting specific revenue goals for business success, and I’ll also introduce the concept of setting goals based on how we want to feel rather than what we want to achieve.
Reflecting on progress and achievements is an essential step in goal setting. I’ll suggest focusing on supporting specific clients and improving coaching skills. I also encourage you to take control of your personal growth outside of the business and take risks to overcome fear. Tune in to get some of my best tips about goal setting in your personal and professional life.
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The Business Building Bootcamp
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90+ Powerful Coaching Questions
Basic SEO for Coaches with Keri Engel
Hi Coaches!
In this episode of The Coaching Edge, I talk with SEO and content specialist Keri Engel to discuss the basics of SEO for coaches. We’ll cover topics such as understanding SEO, creating content for SEO, optimizing website pages, building organic traffic, and the importance of blogging using clear and straightforward language.
Keri shares tips around researching keywords and phrases, utilizing Google search and forums, leveraging Reddit for SEO, repurposing content, optimizing titles and subheadings, overcoming content overwhelm, and using AI for content creation. This is a must-listen episode for anyone looking to up their SEO game!
Get in touch with Keri here: https://kerilynnengel.com/
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The Business Building Bootcamp
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90+ Powerful Coaching Questions
Coaching Discovery Calls That Sell
In this episode of The Coaching Edge, I give specific pointers and actionable tactics for coaches to make their discovery or sales calls feel easier and more natural. I emphasize the importance of being comfortable with your approach to selling and highlight the need for an intake form to gather information about potential clients. I also stress the significance of being clear on the offer and its value. I suggest using automated reminders and engaging in small talk at the beginning of the call to create a comfortable environment.
Additionally, I discuss the importance of understanding the client's needs, sharing personal stories, and mirroring their language. I’ll guide you on inviting the client to join, handling price discussions, addressing objections, and giving clients time to decide.
Listen to The Coaching Edge here
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The Business Building Bootcamp
My Unique Strategies for Beating Coach Burnout
Hi coaches, in this episode of The Coaching Edge, we’ll talk about burnout prevention for coaches.
I share my personal experience with burnout and how it led me to become a burnout coach. I emphasize the importance of outsourcing tasks that drain your energy and focusing on the parts of your business that you love.
I’ll also provide tips for setting financial goals, setting boundaries, adopting a beta mindset, and managing social media. I encourage coaches to track red flags and make positive changes to prevent burnout.
Listen to The Coaching Edge here!
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
Get Clients NOW Free Masterclass
90+ Powerful Coaching Questions
The Magic of Back End Coaching Groups + Memberships
In this episode of The Coaching Edge, we’ll discuss the concept of back-end memberships as a way for coaches to create group coaching programs. Back-end memberships are small coaching groups sold to clients who have already completed a one-on-one program.
I’ll highlight the benefits of back-end memberships, such as selling to a warm audience and curating a community. I share my own experience of starting a back-end membership for coaching around alcohol and burnout. I provide practical advice on starting a waitlist, launching a beta program, and partnering with another coach.
Listen to The Coaching Edge here!
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Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. Sheā€™s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didnā€™t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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