The Magic of Back End Coaching Groups + Memberships

In this episode of The Coaching Edge, we’ll discuss the concept of back-end memberships as a way for coaches to create group coaching programs. Back-end memberships are small coaching groups sold to clients who have already completed a one-on-one program.

I’ll highlight the benefits of back-end memberships, such as selling to a warm audience and curating a community. I share my own experience of starting a back-end membership for coaching around alcohol and burnout. I provide practical advice on starting a waitlist, launching a beta program, and partnering with another coach.

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Want to work with me? Check out the resources I offer

The Business Building Bootcamp

My Pricing Masterclass

90+ Powerful Coaching Questions 

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The Art of Effortless Coaching Sales with Becky Keen

Tune in to the latest episode of The Coaching Edge podcast, where I have a dynamic chat with the incredible Becky Keen, a Master Coach and sales expert. Becky and I explore the secrets to selling your coaching services with ease. Unveiling the importance of believing wholeheartedly in the value of your coaching offer, we navigate through the nuances of transparent pricing, addressing the perennial dilemma of whether to display prices on your website.

We also discuss the difference between making an invitation versus a convincing sales pitch and share valuable insights on how to transition from “I hate sales” to “I love sales calls. Bring them on.” 

From the dangers of underpricing to the myths surrounding high-ticket offers, we dismantle the traditional, pushy patriarchal sales model, paving the way for a more authentic, organic, and feminine approach that resonates not only with coaches but also with their clients.

If you've ever felt the discomfort...

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