Smart Summer: Using The Slow Season to Create a Busy Fall
The "summer slow down" doesn't have to mean a total pause on momentum. For smart coaches, this season can actually be the PERFECT time to get some rest and prep for massive Q3 success.
In this episode, we're talking about how you can intentionally utilize your summer to get ready for the busy fall season. You'll learn ways to balance rest and productivity, including content creation, client engagement, and strategic planning.
You'll also get a list of low-pressure activities that you can undertake this summer to set yourself up to make WAY more money in the back half of the year—without getting overwhelmed or sacrificing your summer break.
RESOURCES & NEXT STEPS
Listen to full episode here: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149015179
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Hosting Retreats With Guest Hana Hein
Hosting a retreat can be an amazing way to expand your coaching services, add a new revenue stream, and create meaningful experiences for your clients. But what goes into planning and pulling off a successful retreat? If the idea of hosting your own event feels equal parts intriguing and overwhelming—today's episode will help with that.
This week, we're chatting with my friend and fellow coach, Hana Hein. Hana is somatics and soul coach, and an expert in leading transformational retreats. We talk about the intricacies of planning and hosting retreats as a coach, including:
✅ Effective planning practices to help you get ready for your retreat
✅ All things pricing—including Hana's go-to pricing and risk mitigation strategies
✅ How to create compelling messaging around your event (and avoid some common retreat marketing pitfalls)
✅ How to manage your own energy as a retreat host, bake in downtime, and ensure a great experience for everyone (including you).
By the end of this episode, you'll h...
Business Building Faqs For Coaches
If there's one thing all new coaches have in common—it's the fact that you probably have about a billion questions about building your coaching business. In this episode of The Coaching Edge, we're diving into some of the most common questions I hear from newer coaches about business building.
We're talking about all the foundational stuff you need to know to get started, including:
- The necessity of getting a coaching certification
- How to find your niche (and why this matters SO much)
- Strategies for finding clients
- Pricing strategies that help you boost profits sustainably
- What you REALLY need out of a website at this stage
- How to market your business (besides social media)
- How to gather testimonials and social proof
- How to build your confidence as a coach
Building a coaching business is challenging but achievable with the right approach and mindset. If you're just getting started and feel like your head is spinning, this episode is the perfect starting point to figure out...
Using Workshops and Live Events to Successfully Market Your Coaching Business
When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach.
In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about:
- How you can use these events to build trust with potential clients
- The process I use for strategically selecting relevant event topics
- How to structure presentations for maximum connection and conversions
We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth.
RESOURCES & NEXT STEPS
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Better Discovery Calls For Increased Conversions
Every coach has been there. You show up for discovery calls that go nowhere and wind up feeling like you've wasted hours of your time. But what if you could optimize your discovery calls to reduce no-shows, connect more deeply with potential clients, and make more sales?
In this episode, we're tackling all your questions about how to make discovery calls more effective. You'll learn...
✅ Screening questions for potential clients before their initial call, and how these can help you reduce no shows + better qualify your potential cilents before your call.
✅ The optimum length for effective discovery calls (there's a sweet spot!).
✅ How to build trust and rapport by providing value during discovery calls (without feeling like you've given too much away).
✅ Why having potential clients articulate the value of coaching is important (and how this directly increases conversions).
✅ All about PAID discovery calls, and whether these might be the right next step in your business.
Tir...
Confidence Beats a Perfect Niche: How Being Responsive Helps Build and Strengthen Your Coaching Business
If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you.
We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment.
You’ll learn:
✅ Why responsive coaching = better client results = more referrals
✅ How narrow niching too early can limit your business
✅ The hidden cost of over-certifying
✅ 5 ways to build coaching confidence without investing another $10k
If you’re a newer coach looking to grow your business from the inside out, this episode
will give you a massive boost.
RESOURCES & NEXT STEPS
Love this episode? Share it with a coach who needs to hear it!
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📌 Get my FREE Launch Fundamentals Checklist.
📌 Join the next BBB Open House and get live coaching, Happ...
What to Do When You Feel Done With a Coaching Client
In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client.
I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources.
This conversation provides practical strategies for coaches to navigate these situations effectively.
Listen to The Coaching Edge here 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
Community Membership Structure for Coaches with Jenn Salib Huber
This week on The Coaching Edge, I'm joined by Jenn Salib Huber, the Founder of Midlife Feast Community. We're sharing the intricacies of running a membership community and tips for success.
Jenn shares her journey of creating the Midlife Feast Community, emphasizing the importance of experience, community engagement, and the challenges of technology.
We'll share pricing strategies, how to set expectations, and the significance of having a structured approach to content delivery.
Follow Jenn here
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
Mastering Live Events: A Sales Strategy for Coaches with Christy Osborne
In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for coaches who are considering this strategy. We emphasize the importance of building like, know, and trust with potential clients and highlight the benefits of collaboration and co-hosting. We also discuss the expectations and conversion rates associated with live events and offer advice on creating a live event funnel. We're giving you a realistic and practical perspective on using live events as a marketing tool in your coaching practice.
Listen to this episode here! 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
A Different Framework for Goal Setting as a Coach
Hi coach! In this episode of The Coaching Edge, we’ll discuss the importance of goal setting and how it should be an ongoing practice. I emphasize the value of setting specific revenue goals for business success, and I’ll also introduce the concept of setting goals based on how we want to feel rather than what we want to achieve.
Reflecting on progress and achievements is an essential step in goal setting. I’ll suggest focusing on supporting specific clients and improving coaching skills. I also encourage you to take control of your personal growth outside of the business and take risks to overcome fear. Tune in to get some of my best tips about goal setting in your personal and professional life.
Listen to The Coaching Edge here! 🎧
Want to work with me? Check out the resources I offer 👇
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Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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