The "summer slow down" doesn't have to mean a total pause on momentum. For smart coaches, this season can actually be the PERFECT time to get some rest and prep for massive Q3 success. 

In this episode, we're talking about how you can intentionally utilize your summer to get ready for the busy fall season. You'll learn ways to balance rest and productivity, including content creation, client engagement, and strategic planning.

You'll also get a list of low-pressure activities that you can undertake this summer to set yourself up to make WAY more money in the back half of the year—without getting overwhelmed or sacrificing your summer break.

RESOURCES & NEXT STEPS 
Listen to full episode here: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149015179

Share it with a coach who needs to hear it!

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If you're a newer coach, chances are you've already discovered that powerful coaching isn't just about having the perfect plan or a compelling niche. It's about how you show up in the moment with your client. And one of the fastest ways to grow as a coach? Learn to ask better questions.

Questions that deepen insight. Invite reflection. Spark action.

That's why I created the free guide, 90+ Powerful Coaching Questions—a resource designed to help you cut through the noise and uplevel your coaching sessions immediately.

In this post, I’ll share five key ways you can instantly improve the power of your coaching sessions—each one tied to the art of the question—and how to use this freebie to build your confidence, sharpen your instincts, and create more transformational moments with your clients.

1. Ditch the Yes/No Questions (and the Ones That Suggest an Answer)

Let’s start with the most common coaching habit I see newer coaches fall into: asking closed or leading questions.

“Do yo...

There’s a trust recession happening in the online business space — and coaches are feeling it.

Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight.

In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out.

I’m also sharing how I’m personally responding to this shift in my own business through more transparency, personal connection, and accessible entry points to my work.

If you’re craving a way to grow that feels more human and more honest — this is your episode.

In this episode, you’ll learn:

•  What the “trust recession” is and why it matters for coaches
•  3 ways to market in a way that builds trust (without overextending yourself)
•  What clients are actually looking for in 2025 — and how to deliver that
•  How I’m
...

Launching Your Coaching Business? Start Here (and Don’t Skip These Steps!)

So, you’ve decided to start your coaching business. Maybe you’ve just wrapped up your certification. Maybe you’ve already been unofficially coaching for a while and you’re ready to make it real. Either way, congratulations. This is big.

But let me guess: you’ve also got a hundred browser tabs open.

One says “Best scheduling software for coaches.”
Another says “Do I need a coaching niche?”
And somewhere in there… there’s probably a Canva tab you’re hoping will magically spit out the perfect logo.

If that sounds familiar, you’re not alone.

Starting a coaching business as a solopreneur is exciting—but it can also be completely overwhelming. When I launched my own practice over a decade ago, I had zero roadmap. Just a lot of passion, a strong work ethic, and a serious case of imposter syndrome.

That’s why I created my Launch Checklist for Coaches—a simple, comprehensive guide that walks you through the essenti...

If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you.

We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment.

You’ll learn:
✅ Why responsive coaching = better client results = more referrals
✅ How narrow niching too early can limit your business
✅ The hidden cost of over-certifying
✅ 5 ways to build coaching confidence without investing another $10k

If you’re a newer coach looking to grow your business from the inside out, this episode
will give you a massive boost.

RESOURCES & NEXT STEPS 
Love this episode? Share it with a coach who needs to hear it!

Ready to get your coaching business off the ground? 

📌 Get my FREE Launch Fundamentals Checklist.

📌 Join the next BBB Open House and get live coaching, Happ...

I'm back with a new episode of The Coaching Edge!

This week on the podcast I'm sharing my tips to deal with a disappointing launch, yep- I've been there!

In this episode I stress the importance of reframing success and defining it based on factors within your control.

I also suggest polling your audience to gather feedback and make improvements to your program and messaging. I recommend having genuine excitement and belief in the program you are offering and highlights the value of a beta mindset in relaunching.

I conclude by reminding you that launching is an iterative process and encourage you to learn from each launch and make improvements for future success.

Want to work with me? Check out the resources I offer 👇

Listen to the episode here 🎧

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My Coaching Course Creator

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90+ Powerful Coaching Questions 

Hi Coach! Let's talk about AI and how to use it in your coaching business!

In this episode, Christy Osborne and I discuss the use of AI in coaching. We dive into the topic of AI, addressing the resistance some coaches may have towards using it. Our conversation covers various ways to use AI, including creating niche statements, course outlines, show notes, titles, and social media ideas. We emphasize the importance of tweaking and personalizing the AI-generated content to align with your voice and audience.

Want to listen to this episode of The Coaching Edge? Listen here! 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

Hi Coaches! 

In this episode of The Coaching Edge, I talk with SEO and content specialist Keri Engel to discuss the basics of SEO for coaches. We’ll cover topics such as understanding SEO, creating content for SEO, optimizing website pages, building organic traffic, and the importance of blogging using clear and straightforward language. 

Keri shares tips around researching keywords and phrases, utilizing Google search and forums, leveraging Reddit for SEO, repurposing content, optimizing titles and subheadings, overcoming content overwhelm, and using AI for content creation. This is a must-listen episode for anyone looking to up their SEO game!

Get in touch with Keri here: https://kerilynnengel.com/

Listen to The Coaching Edge here 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

In this episode of The Coaching Edge, I give specific pointers and actionable tactics for coaches to make their discovery or sales calls feel easier and more natural. I emphasize the importance of being comfortable with your approach to selling and highlight the need for an intake form to gather information about potential clients. I also stress the significance of being clear on the offer and its value. I suggest using automated reminders and engaging in small talk at the beginning of the call to create a comfortable environment.

Additionally, I discuss the importance of understanding the client's needs, sharing personal stories, and mirroring their language. I’ll guide you on inviting the client to join, handling price discussions, addressing objections, and giving clients time to decide. 

Listen to The Coaching Edge here 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

Tune in to the latest episode of The Coaching Edge podcast, where I have a dynamic chat with the incredible Becky Keen, a Master Coach and sales expert. Becky and I explore the secrets to selling your coaching services with ease. Unveiling the importance of believing wholeheartedly in the value of your coaching offer, we navigate through the nuances of transparent pricing, addressing the perennial dilemma of whether to display prices on your website.

We also discuss the difference between making an invitation versus a convincing sales pitch and share valuable insights on how to transition from “I hate sales” to “I love sales calls. Bring them on.” 

From the dangers of underpricing to the myths surrounding high-ticket offers, we dismantle the traditional, pushy patriarchal sales model, paving the way for a more authentic, organic, and feminine approach that resonates not only with coaches but also with their clients.

If you've ever felt the discomfort of selling, this episode is yo...