Launching Your Coaching Business? Start Here (and Don’t Skip These Steps!)
Launching Your Coaching Business? Start Here (and Don’t Skip These Steps!)
So, you’ve decided to start your coaching business. Maybe you’ve just wrapped up your certification. Maybe you’ve already been unofficially coaching for a while and you’re ready to make it real. Either way, congratulations. This is big.
But let me guess: you’ve also got a hundred browser tabs open.
One says “Best scheduling software for coaches.”
Another says “Do I need a coaching niche?”
And somewhere in there… there’s probably a Canva tab you’re hoping will magically spit out the perfect logo.
If that sounds familiar, you’re not alone.
Starting a coaching business as a solopreneur is exciting—but it can also be completely overwhelming. When I launched my own practice over a decade ago, I had zero roadmap. Just a lot of passion, a strong work ethic, and a serious case of imposter syndrome.
That’s why I created my Launch Checklist for Coaches—a simple, comprehensive guide that walks you through the essenti...
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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