In this episode of The Coaching Edge, we’ll discuss the concept of back-end memberships as a way for coaches to create group coaching programs. Back-end memberships are small coaching groups sold to clients who have already completed a one-on-one program.
I’ll highlight the benefits of back-end memberships, such as selling to a warm audience and curating a community. I share my own experience of starting a back-end membership for coaching around alcohol and burnout. I provide practical advice on starting a waitlist, launching a beta program, and partnering with another coach.
Listen to The Coaching Edge here!
Want to work with me? Check out the resources I offer
One thing that I find that coaches who are building a business continually misunderstand is the business of marketing. It can feel so overwhelming that we resist showing up in this part of our business. But here’s the reality; without it, you don’t have a business, let alone a profitable one. So I’ve invited Coach Christy Osborne back so we could talk about the mindset you have to embrace to attract the clients you want.
We’ll talk about why you don’t have to have a degree in marketing to grow your coaching business, and why you need to start by picking one medium and platform that feels most natural to you and commit to showing up consistently there. We’ll share examples from our own experience of how the like, know, and trust factor is critical in a successful coaching business and why you have to commit to the long game in your marketing strategy to build it.
Listen to the episode here!
To connect with Coach Christy, check out her website...
While the majority of coach training and certification programs emphasize social media as your key marketing platform, the truth is that social media is often a slow burn in the beginning. It’s super important to create and offer free valuable content consistently, but in the very beginning, social media is unlikely to lead to many paying clients.
In this episode, I’m sharing my favourite old-school marketing methods and explaining why they’re still really effective in a post-Covid world. You’ll walk away with a handful of actionable ideas for how to leverage your existing personal and business contacts, get your name out in your local and online community, and identify valuable ways to partner with complementary businesses and practitioners, so you can start making money right now! We’ll also talk about why being connected to a community of other like-minded coaches is 100% key to your success.
Listen to the episode here!
Watch the podcast, above, or listen below.
After marketing top brands like Coca-Cola, Ford, and Unilever, Sheri started her 1st business as a new mom on maternity leave. She later bootstrapped her 2nd business into 6-figures while freelancing and raising two young kids. She regularly teaches Marketing & Sales for the City of Toronto and has helped 400+ entrepreneurs brand, launch and grow their startups.
Sheri and I discuss the amazing midlife entrepreneur boom we've both witnessed in recent years and our own experiences as female business owners in midlife.
Specifically, we talk about:
the estrogen connection,
confidence in midlife,
what holds women back from starting a business,
how entrepreneurship can actually be easier than “working for the man”, and
the 5 things you need to nail for entrepreneurial success.
If you’ve been dreaming of being your own boss, start here!
Find Sheri at ZipLaunchMe.com