Hosting Retreats With Guest Hana Hein
Hosting a retreat can be an amazing way to expand your coaching services, add a new revenue stream, and create meaningful experiences for your clients. But what goes into planning and pulling off a successful retreat? If the idea of hosting your own event feels equal parts intriguing and overwhelming—today's episode will help with that.
This week, we're chatting with my friend and fellow coach, Hana Hein. Hana is somatics and soul coach, and an expert in leading transformational retreats. We talk about the intricacies of planning and hosting retreats as a coach, including:
✅ Effective planning practices to help you get ready for your retreat
✅ All things pricing—including Hana's go-to pricing and risk mitigation strategies
✅ How to create compelling messaging around your event (and avoid some common retreat marketing pitfalls)
✅ How to manage your own energy as a retreat host, bake in downtime, and ensure a great experience for everyone (including you).
By the end of this episode, you'll h...
Using Workshops and Live Events to Successfully Market Your Coaching Business
When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach.
In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about:
- How you can use these events to build trust with potential clients
- The process I use for strategically selecting relevant event topics
- How to structure presentations for maximum connection and conversions
We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth.
RESOURCES & NEXT STEPS
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Ready to get your coaching business off the ground?
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Coaching in a Trust Recession: How to Stand Out (Without Selling Out)
There’s a trust recession happening in the online business space — and coaches are feeling it.
Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight.
In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out.
I’m also sharing how I’m personally responding to this shift in my own business through more transparency, personal connection, and accessible entry points to my work.
If you’re craving a way to grow that feels more human and more honest — this is your episode.
In this episode, you’ll learn:
- What the “trust recession” is and why it matters for coaches
- 3 ways to market in a way that builds trust (without overextending yourself)
- What clients are actually looking for in 2025 — and how to deliver that
- How I’m ...
Better Discovery Calls For Increased Conversions
Every coach has been there. You show up for discovery calls that go nowhere and wind up feeling like you've wasted hours of your time. But what if you could optimize your discovery calls to reduce no-shows, connect more deeply with potential clients, and make more sales?
In this episode, we're tackling all your questions about how to make discovery calls more effective. You'll learn...
✅ Screening questions for potential clients before their initial call, and how these can help you reduce no shows + better qualify your potential cilents before your call.
✅ The optimum length for effective discovery calls (there's a sweet spot!).
✅ How to build trust and rapport by providing value during discovery calls (without feeling like you've given too much away).
✅ Why having potential clients articulate the value of coaching is important (and how this directly increases conversions).
✅ All about PAID discovery calls, and whether these might be the right next step in your business.
Tir...
Confidence Beats a Perfect Niche: How Being Responsive Helps Build and Strengthen Your Coaching Business
If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you.
We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment.
You’ll learn:
✅ Why responsive coaching = better client results = more referrals
✅ How narrow niching too early can limit your business
✅ The hidden cost of over-certifying
✅ 5 ways to build coaching confidence without investing another $10k
If you’re a newer coach looking to grow your business from the inside out, this episode
will give you a massive boost.
RESOURCES & NEXT STEPS
Love this episode? Share it with a coach who needs to hear it!
Ready to get your coaching business off the ground?
📌 Get my FREE Launch Fundamentals Checklist.
📌 Join the next BBB Open House and get live coaching, Happ...
The Art of Networking for Coaches with Executive Coach Kristen Sharp
This week on my business-building podcast,The Coaching Edge, I'm joined by Kristen Sharp.
Kristen is an Executive Coach, Speaker, and Facilitator who champions her clients toward realizing their fullest potential, achieving their goals, and leading & living with greater purpose and fulfillment. With 15 years of corporate retail experience, Kristen understands the complexities of operating in fast-paced, results-oriented organizations and leading high-performing teams to deliver impactful results.
We'll talk about...
How to build a coaching business without relying on social media or a big newsletter list.
Why 1:1 conversations and getting face time in front of people is so key to building your business.
How to leverage those people who already like, know and trust you to help you get more clients.
How to create the most effective presentations or workshop offers to corporate audiences and clients.
Give it a listen here 🎧
Connect with Kristen here ✨
Want to work with me? Che...
How to Show Up As a Successful Coach (Even When You Don't Feel Successful)
Did you know that 82% of coaching practices fail in the first two years?
This week on my business-building podcast, The Coaching Edge, I'm giving you tips to overcome that statistic and join the 18% who build a successful and sustainable coaching practice.
You have to show up as a successful coach even if you don't feel like one yet. I'm giving you tips to create ambitious but attainable goals that will propel your coaching practice.
You need to own your expertise as a coach and build confidence, I'm going to show you how in this episode.
Ready to double your profit in 2025? Let's go! I have your free ticket to 2x your revenue here 🎟
Listen to The Coaching Edge here 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
10 Things I Wish They Told Coaches in Certifications
The truth is; you need more than a certification to build a successful coaching practice. The skills required to become a top-notch coach aren't taught in certification courses.
This week on my podcast, The Coaching Edge I share ten crucial insights I wish I had known earlier in my coaching career. Building a coaching business is hard, it's so important to have business support and be able to detach from sales outcomes to foster a more authentic connection with clients. I'm here to give you my best tips!
Key Takeaways from this episode:
- Everyone’s learning as they go: Starting a business is challenging and can feel isolating at times.
- Failure is part of growth: Embrace setbacks as stepping stones to becoming a stronger coach.
- Business support is essential: Whether through mentorship, partnerships, or community, support makes the journey manageable.
- Audience engagement matters: Nurture your audience to build trust before jumping into sales.
- Personal stories build trust: Sharing ...
What to Do When You Feel Done With a Coaching Client
In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client.
I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources.
This conversation provides practical strategies for coaches to navigate these situations effectively.
Listen to The Coaching Edge here 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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