The "summer slow down" doesn't have to mean a total pause on momentum. For smart coaches, this season can actually be the PERFECT time to get some rest and prep for massive Q3 success. 

In this episode, we're talking about how you can intentionally utilize your summer to get ready for the busy fall season. You'll learn ways to balance rest and productivity, including content creation, client engagement, and strategic planning.

You'll also get a list of low-pressure activities that you can undertake this summer to set yourself up to make WAY more money in the back half of the year—without getting overwhelmed or sacrificing your summer break.

RESOURCES & NEXT STEPS 
Listen to full episode here: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149015179

Share it with a coach who needs to hear it!

 Ready to get your coaching business off the ground? 

📌 Get my FREE Launch Fundamentals Checklist.

Want to work with me? Check out the resources ...

Hosting a retreat can be an amazing way to expand your coaching services, add a new revenue stream, and create meaningful experiences for your clients. But what goes into planning and pulling off a successful retreat? If the idea of hosting your own event feels equal parts intriguing and overwhelming—today's episode will help with that. 

This week, we're chatting with my friend and fellow coach, Hana Hein. Hana is somatics and soul coach, and an expert in leading transformational retreats. We talk about the intricacies of planning and hosting retreats as a coach, including:

✅ Effective planning practices to help you get ready for your retreat

✅ All things pricing—including Hana's go-to pricing and risk mitigation strategies

✅ How to create compelling messaging around your event (and avoid some common retreat marketing pitfalls)

✅ How to manage your own energy as a retreat host, bake in downtime, and ensure a great experience for everyone (including you). 

By the end of this episode, you'll h...

If there's one thing all new coaches have in common—it's the fact that you probably have about a billion questions about building your coaching business. In this episode of The Coaching Edge, we're diving into some of the most common questions I hear from newer coaches about business building. 

We're talking about all the foundational stuff you need to know to get started, including:

• The necessity of getting a coaching certification
• How to find your niche (and why this matters SO much)
• Strategies for finding clients
• Pricing strategies that help you boost profits sustainably
• What you REALLY need out of a website at this stage
• How to market your business (besides social media)
• How to gather testimonials and social proof
• How to build your confidence as a coach

Building a coaching business is challenging but achievable with the right approach and mindset. If you're just getting started and feel like your head is spinning, this episode is the perfect starting point to figure out...

When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach. 

In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about:

• How you can use these events to build trust with potential clients
• The process I use for strategically selecting relevant event topics
• How to structure presentations for maximum connection and conversions

We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth. 

RESOURCES & NEXT STEPS 

Love this episode? Share it with a coach who needs to hear it!

 Ready to get your coaching business off the ground? 

📌 Get my FREE...

There’s a trust recession happening in the online business space — and coaches are feeling it.

Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight.

In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out.

I’m also sharing how I’m personally responding to this shift in my own business through more transparency, personal connection, and accessible entry points to my work.

If you’re craving a way to grow that feels more human and more honest — this is your episode.

In this episode, you’ll learn:

•  What the “trust recession” is and why it matters for coaches
•  3 ways to market in a way that builds trust (without overextending yourself)
•  What clients are actually looking for in 2025 — and how to deliver that
•  How I’m
...

Every coach has been there. You show up for discovery calls that go nowhere and wind up feeling like you've wasted hours of your time. But what if you could optimize your discovery calls to reduce no-shows, connect more deeply with potential clients, and make more sales?

In this episode, we're tackling all your questions about how to make discovery calls more effective. You'll learn...

✅ Screening questions for potential clients before their initial call, and how these can help you reduce no shows + better qualify your potential cilents before your call. 

✅ The optimum length for effective discovery calls (there's a sweet spot!). 

✅ How to build trust and rapport by providing value during discovery calls (without feeling like you've given too much away). 

✅ Why having potential clients articulate the value of coaching is important (and how this directly increases conversions). 

✅ All about PAID discovery calls, and whether these might be the right next step in your business. 

 Tir...

This week on The Coaching Edge, I share the essential foundational elements that every coach should have in place when starting or growing their coaching business.

I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence. I wish I had a launch fundamentals checklist when I started coaching over a decade ago. Whether you're a new coach or experienced, double-check that you have these systems in place in your business. 

You’ll learn:

✅ The one mistake that keeps coaches stuck before they even start (hint: it’s your business name)
✅ Why a one-page website is all you need in the beginning
✅ The must-have systems for payments, scheduling, and contracts to keep your business running smoothly
✅ How to start booking clients even if you have zero social media following
✅ The easiest way to collect glowing testimonials without awkward asks

🎁Get the FREE Launch Fundamentals Checklist  🎁

Listen to The Coac...

 If you’ve been thinking about adding an online course to your coaching business but aren’t sure if it’s the right move—this episode is for you. I’m breaking down all the reasons why an online coaching course can be a game-changer for your business.

Whether you’re a new coach looking to create your first offers, or an experienced coach wanting to scale your impact and revenue, an online course opens up a world of possibilities. In this episode, I cover:

🔹 How a course can be a perfect downsell when a client isn’t ready for your high-ticket offers.
🔹 Enhancing your one-on-one coaching by incorporating an online course to provide additional value (and make selling easier).
🔹 The power of online courses in group coaching programs—how they can serve as the foundation for a scalable group offer.
🔹 Adding passive income streams to your coaching business so you’re not relying solely on client sessions.
🔹 Creating flexible, repurposable content that can be used in multiple ways to generate reven...

This week on my business-building podcast,The Coaching Edge, I'm joined by Kristen Sharp.

Kristen is an Executive Coach, Speaker, and Facilitator who champions her clients toward realizing their fullest potential, achieving their goals, and leading & living with greater purpose and fulfillment. With 15 years of corporate retail experience, Kristen understands the complexities of operating in fast-paced, results-oriented organizations and leading high-performing teams to deliver impactful results.

We'll talk about...

How to build a coaching business without relying on social media or a big newsletter list.

Why 1:1 conversations and getting face time in front of people is so key to building your business.

How to leverage those people who already like, know and trust you to help you get more clients.

How to create the most effective presentations or workshop offers to corporate audiences and clients.

Give it a listen here 🎧

Connect with Kristen here ✨

Want to work with me? Che...

The truth is; you need more than a certification to build a successful coaching practice. The skills required to become a top-notch coach aren't taught in certification courses.

This week on my podcast, The Coaching Edge I share ten crucial insights I wish I had known earlier in my coaching career. Building a coaching business is hard, it's so important to have business support and be able to detach from sales outcomes to foster a more authentic connection with clients. I'm here to give you my best tips!

Key Takeaways from this episode:

• Everyone’s learning as they go: Starting a business is challenging and can feel isolating at times.
• Failure is part of growth: Embrace setbacks as stepping stones to becoming a stronger coach.
• Business support is essential: Whether through mentorship, partnerships, or community, support makes the journey manageable.
• Audience engagement matters: Nurture your audience to build trust before jumping into sales.
• Personal stories build trust: Sharing
...