Business Building Faqs For Coaches
If there's one thing all new coaches have in common—it's the fact that you probably have about a billion questions about building your coaching business. In this episode of The Coaching Edge, we're diving into some of the most common questions I hear from newer coaches about business building.
We're talking about all the foundational stuff you need to know to get started, including:
- The necessity of getting a coaching certification
- How to find your niche (and why this matters SO much)
- Strategies for finding clients
- Pricing strategies that help you boost profits sustainably
- What you REALLY need out of a website at this stage
- How to market your business (besides social media)
- How to gather testimonials and social proof
- How to build your confidence as a coach
Building a coaching business is challenging but achievable with the right approach and mindset. If you're just getting started and feel like your head is spinning, this episode is the perfect starting point to figure out...
Confidence Beats a Perfect Niche: How Being Responsive Helps Build and Strengthen Your Coaching Business
If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you.
We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment.
You’ll learn:
✅ Why responsive coaching = better client results = more referrals
✅ How narrow niching too early can limit your business
✅ The hidden cost of over-certifying
✅ 5 ways to build coaching confidence without investing another $10k
If you’re a newer coach looking to grow your business from the inside out, this episode
will give you a massive boost.
RESOURCES & NEXT STEPS
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Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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