Using Workshops and Live Events to Successfully Market Your Coaching Business

When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach. 

In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about:

  • How you can use these events to build trust with potential clients
  • The process I use for strategically selecting relevant event topics
  • How to structure presentations for maximum connection and conversions

We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth. 

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Mastering Live Events: A Sales Strategy for Coaches with Christy Osborne

In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for coaches who are considering this strategy. We emphasize the importance of building like, know, and trust with potential clients and highlight the benefits of collaboration and co-hosting. We also discuss the expectations and conversion rates associated with live events and offer advice on creating a live event funnel. We're giving you a realistic and practical perspective on using live events as a marketing tool in your coaching practice.

Listen to this episode here! 🎧

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