There’s a trust recession happening in the online business space — and coaches are feeling it.

Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight.

In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out.

I’m also sharing how I’m personally responding to this shift in my own business through more transparency, personal connection, and accessible entry points to my work.

If you’re craving a way to grow that feels more human and more honest — this is your episode.

In this episode, you’ll learn:

•  What the “trust recession” is and why it matters for coaches
•  3 ways to market in a way that builds trust (without overextending yourself)
•  What clients are actually looking for in 2025 — and how to deliver that
•  How I’m
...

In this episode of The Coaching Edge, I share a resource that has helped shift my mindset and perspective around a business matter. I introduce the concept of 'The Dip' from the book by Seth Godin and explain how it applies to coaches who are in the process of building their businesses. I discuss the challenges and difficulties during the 'dip' phase and emphasize the importance of perseverance and redefining success. I provide strategies for navigating the dip, such as focusing on long-term goals, embracing experimentation, and letting go of old metrics for success. I encourage coaches to lean into the dip and make the most of the learning and growth opportunities it presents.

Listen to the episode here! 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

Hi coaches, in this episode of The Coaching Edge, we’ll talk about burnout prevention for coaches.

I share my personal experience with burnout and how it led me to become a burnout coach. I emphasize the importance of outsourcing tasks that drain your energy and focusing on the parts of your business that you love.

I’ll also provide tips for setting financial goals, setting boundaries, adopting a beta mindset, and managing social media. I encourage coaches to track red flags and make positive changes to prevent burnout.

Listen to The Coaching Edge here! 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

In this bittersweet season finale, Sarah Baillie and I come together to share some big news: the early wrap-up of Season 4. It's been a tough decision, but one that opens up exciting opportunities on the horizon for both of us. We peel back the curtain on the "why" behind this choice, exploring the joyous spaces it's creating for personal pursuits.

For me (Wendy McCallum), it means dedicating more time to my passion for writing fiction and diving into my Business Building Bootcamp community for coaches and my podcast, The Coaching Edge. Meanwhile, Sarah is excited about immersing herself in patient care and family time, and generating innovative ideas for her coaching practice. We take a trip down memory lane, reminiscing about where we began in Season 1 (the "fake podcast") and marveling at the incredible journey of personal and professional growth since our estrogen-fueled conversations about nurturing and women’s midlife.

Join us for a heartfelt review of what we've cherished a...

In this second to last episode of Season 4 of Bite-Sized Balance, I'm joined by Sarah Baillie to explore what’s been a game-changing concept for both of us: "No One Is Coming." We dive deep into the profound reality that if our lives aren't what we want them to be, the power to change that rests solely in our hands. This awakening often hits women hard in midlife, around menopause, as the awareness of time becomes more acute. 

Drawing inspiration from unexpected places like the Trolls movie, Sarah shares her insights into personal responsibility and the freedom it brings. We discuss the big-picture and smaller-picture ways we can apply the idea of "No One Is Coming" to craft days and years that align with our desires. 

Letting go of what doesn't serve us, whether it's social media, alcohol, or unfulfilling relationships, creates uncomfortable but fertile space for creativity and the exploration of what brings us joy.

Join us as we discuss the difference between reacting and res...

Hi there, my lovely listeners! I've got some big news to share with you on this short episode of Bite-Sized Balance.

But mostly, I want to dive deep into a mindset shift that has truly transformed my life (and that I recently applied to the big decision that prompted today’s announcement): the powerful perspective shift from "What if it goes wrong?" to the game-changing question, "What if it goes right?"

Fear and anxiety have a sneaky way of holding us back, keeping us stuck in situations and habits that don't serve us. They're like quicksand, trapping us in a cycle of hesitation and self-doubt. But what if, instead of succumbing to fear, we embraced anticipation, excitement, and hope? These emotions act as catalysts, propelling us into action and nudging us towards the outcomes we desire.

In this episode, we unpack the magic that happens when we shift our perspective, exploring how a simple change in mindset can transform our actions, decisions, and ultimately, our lives. So, gr...

In this down-to-earth episode, Wendy sits down with Natasha Carrillo, a Financial Educator and Coach, to chat all things women and money. No stiff suits or complicated jargon here – just a real conversation about why women need to take the reins when it comes to their finances, and how avoiding the topic isn’t serving us!

Natasha breaks down the impact our upbringing has on our money mindset and shares some practical advice on how to shift those beliefs to feel more empowered about our cash. They tackle everything from why budgeting isn't a bad word to the secret to curbing emotional spending.

So, if you're ready to kiss financial stress goodbye and step into your planning power, grab your coffee and tune in. Natasha's practical tips and Wendy's friendly approach will make you realize managing your money isn't just for the suits; it's for every woman out there looking to make her wallet work for her midlife and retirement dreams.
 
Natasha is the founder of Money with Confidence, wh...

In this short episode of Bite-Sized Balance, I'm serving up practical, empowering strategies to keep your holiday balance in check, with the goal of you wrapping up the year feeling rested, restored, and not even a tiny bit over-stuffed and annoyed!

I'm dishing out practical tips on prioritizing what truly matters by deciphering between energy drains and gains, and using the 4 Ds (delete, delegate, defer, and do) to get those lists serving you better. No more overcommitting, no more overwhelm.
 
Join me as I set the stage for a transformative personal experiment this year. Learn how to craft feeling-based goals, allowing you to navigate December with a sense of purpose and fulfillment. Together, we'll redefine your holiday experience, leaving you restored, recharged, and completely resentment-free come January. So, buckle up for a journey of conscious choices, self-care, and holiday harmony. Let's make this season truly magical and leave you feeling lighter and more fulfilled than ever...

In this heartwarming episode of Bite-Sized Balance, I sit down with my remarkable guest and past client, Chantal. Chantal recounts her transformative journey from decades of addiction to true freedom from alcohol. Chantal candidly shares her experience with the medication Antabuse and the pivotal role it played in her recovery. 

The conversation takes a beautiful turn as Chantal unveils her unique practice of specific gratitude, demonstrating how it has reignited joy in her life. By focusing on the little things, she has discovered the immense power of gratitude in her journey toward lasting freedom from drinking. This episode is an inspiring testament to the profound impact of finding joy in the simplicity of everyday moments.

We talk about:

• Naltrexone v. Antabuse as aids in sobriety
• Gratitude as part of your sobriety toolkit
• Finding the joy when your life looks “good on paper” but something is missing
• The unexpected gifts of sobriety 

Links Mentioned: 

Episode 135: Unl...

In this brief yet powerful episode of Bite-Sized Balance, my regular guest and BFF Sarah Baillie and I explain the transformative idea behind "Holding it Lightly", a tool we both use regularly in our coaching practices. I open up about a challenging period in my life and how intentionally loosening my grip on the problem (with the help of a fantastic coach!) led to a remarkable shift in my feelings, behaviors, and overall well-being.

 We explore the tendency among women to hold on tightly to situations and desired outcomes, and how often this is driven by a need for control. But we can’t control other people, we can only choose how we respond and react to them. Have a listen and then experiment with holding life a little more lightly yourself – we can’t wait for you to discover the magic that unfolds when you let go of the need to tightly grasp every aspect of your journey!

To connect with Wendy about her coaching and programming, visit: https://www.wendymccallum.com/

To con...