The "summer slow down" doesn't have to mean a total pause on momentum. For smart coaches, this season can actually be the PERFECT time to get some rest and prep for massive Q3 success. 

In this episode, we're talking about how you can intentionally utilize your summer to get ready for the busy fall season. You'll learn ways to balance rest and productivity, including content creation, client engagement, and strategic planning.

You'll also get a list of low-pressure activities that you can undertake this summer to set yourself up to make WAY more money in the back half of the year—without getting overwhelmed or sacrificing your summer break.

RESOURCES & NEXT STEPS 
Listen to full episode here: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149015179

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If there's one thing all new coaches have in common—it's the fact that you probably have about a billion questions about building your coaching business. In this episode of The Coaching Edge, we're diving into some of the most common questions I hear from newer coaches about business building. 

We're talking about all the foundational stuff you need to know to get started, including:

• The necessity of getting a coaching certification
• How to find your niche (and why this matters SO much)
• Strategies for finding clients
• Pricing strategies that help you boost profits sustainably
• What you REALLY need out of a website at this stage
• How to market your business (besides social media)
• How to gather testimonials and social proof
• How to build your confidence as a coach

Building a coaching business is challenging but achievable with the right approach and mindset. If you're just getting started and feel like your head is spinning, this episode is the perfect starting point to figure out...

When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach. 

In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about:

• How you can use these events to build trust with potential clients
• The process I use for strategically selecting relevant event topics
• How to structure presentations for maximum connection and conversions

We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth. 

RESOURCES & NEXT STEPS 

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There’s a trust recession happening in the online business space — and coaches are feeling it.

Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight.

In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out.

I’m also sharing how I’m personally responding to this shift in my own business through more transparency, personal connection, and accessible entry points to my work.

If you’re craving a way to grow that feels more human and more honest — this is your episode.

In this episode, you’ll learn:

•  What the “trust recession” is and why it matters for coaches
•  3 ways to market in a way that builds trust (without overextending yourself)
•  What clients are actually looking for in 2025 — and how to deliver that
•  How I’m
...

Every coach has been there. You show up for discovery calls that go nowhere and wind up feeling like you've wasted hours of your time. But what if you could optimize your discovery calls to reduce no-shows, connect more deeply with potential clients, and make more sales?

In this episode, we're tackling all your questions about how to make discovery calls more effective. You'll learn...

✅ Screening questions for potential clients before their initial call, and how these can help you reduce no shows + better qualify your potential cilents before your call. 

✅ The optimum length for effective discovery calls (there's a sweet spot!). 

✅ How to build trust and rapport by providing value during discovery calls (without feeling like you've given too much away). 

✅ Why having potential clients articulate the value of coaching is important (and how this directly increases conversions). 

✅ All about PAID discovery calls, and whether these might be the right next step in your business. 

 Tir...

If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you.

We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment.

You’ll learn:
✅ Why responsive coaching = better client results = more referrals
✅ How narrow niching too early can limit your business
✅ The hidden cost of over-certifying
✅ 5 ways to build coaching confidence without investing another $10k

If you’re a newer coach looking to grow your business from the inside out, this episode
will give you a massive boost.

RESOURCES & NEXT STEPS 
Love this episode? Share it with a coach who needs to hear it!

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📌 Join the next BBB Open House and get live coaching, Happ...

Have you ever thought about launching a podcast but felt overwhelmed?

In this episode of The Coaching Edge, I sit down with The Big Drink Rethink host Anna Donaghey, who shares her journey to creating a powerful podcast that not only brought in coaching clients but also landed her a two-book publishing deal.

🎙️ Inside this episode, we cover:
✅ Why Anna pivoted away from paid ads and leaned into podcasting
✅ The behind-the-scenes of starting The Big Drink Rethink
✅ How her podcast became the biggest lead generator for her coaching business
✅ The unexpected media coverage that skyrocketed her brand visibility
✅ The key mistakes she made (so you don’t have to!)
✅ How podcasting builds trust with potential clients and makes selling effortless

Plus, Anna reveals the exact funnel that moves podcast listeners into her coaching programs—and why a podcast might be the missing piece in your business strategy.

🚀 Thinking of starting your own podcast? This episode is packed with insights that will i...

Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed,  I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence.

We’re tackling everything from validating your course idea to pricing your offer, so you can create a course that sells and delivers real impact.

What You’ll Learn in This Episode:

❓ How do I move from overwhelm to action? Simple strategies to break through analysis paralysis and start building your course.

💡 How do I know if my course idea is sellable? The key factors that determine whether your course will attract buyers.

✂ What should I include (and what should I cut)? How to structure your course content so it’s valuable without overwhelming your students.

⏳ How long should my course be? A realistic breakdown of course and video length based on engagement and learning psychology.

💰 How do I price my course? A deep dive in...

 If you’ve been thinking about adding an online course to your coaching business but aren’t sure if it’s the right move—this episode is for you. I’m breaking down all the reasons why an online coaching course can be a game-changer for your business.

Whether you’re a new coach looking to create your first offers, or an experienced coach wanting to scale your impact and revenue, an online course opens up a world of possibilities. In this episode, I cover:

🔹 How a course can be a perfect downsell when a client isn’t ready for your high-ticket offers.
🔹 Enhancing your one-on-one coaching by incorporating an online course to provide additional value (and make selling easier).
🔹 The power of online courses in group coaching programs—how they can serve as the foundation for a scalable group offer.
🔹 Adding passive income streams to your coaching business so you’re not relying solely on client sessions.
🔹 Creating flexible, repurposable content that can be used in multiple ways to generate reven...

In this episode of The Coaching Edge, I share five ways to generate more revenue as a coach without feeling overwhelmed. We'll talk about the importance of looking to your existing base of clients and asking them what they need.

I also suggest creating mini-offers, such as workshops or retreats, that can be sold at a lower price. Another strategy is pre-selling spots to upcoming programs or creating VIP upsells for existing clients.

Lastly, I recommend brainstorming and creating follow-on programs to address the next challenges your clients may face.

Listen to The Coaching Edge here 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

My Coaching Course Creator

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90+ Powerful Coaching Questions