Hosting a retreat can be an amazing way to expand your coaching services, add a new revenue stream, and create meaningful experiences for your clients. But what goes into planning and pulling off a successful retreat? If the idea of hosting your own event feels equal parts intriguing and overwhelming—today's episode will help with that. 

This week, we're chatting with my friend and fellow coach, Hana Hein. Hana is somatics and soul coach, and an expert in leading transformational retreats. We talk about the intricacies of planning and hosting retreats as a coach, including:

✅ Effective planning practices to help you get ready for your retreat

✅ All things pricing—including Hana's go-to pricing and risk mitigation strategies

✅ How to create compelling messaging around your event (and avoid some common retreat marketing pitfalls)

✅ How to manage your own energy as a retreat host, bake in downtime, and ensure a great experience for everyone (including you). 

By the end of this episode, you'll h...

When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach. 

In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about:

• How you can use these events to build trust with potential clients
• The process I use for strategically selecting relevant event topics
• How to structure presentations for maximum connection and conversions

We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth. 

RESOURCES & NEXT STEPS 

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There’s a trust recession happening in the online business space — and coaches are feeling it.

Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight.

In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out.

I’m also sharing how I’m personally responding to this shift in my own business through more transparency, personal connection, and accessible entry points to my work.

If you’re craving a way to grow that feels more human and more honest — this is your episode.

In this episode, you’ll learn:

•  What the “trust recession” is and why it matters for coaches
•  3 ways to market in a way that builds trust (without overextending yourself)
•  What clients are actually looking for in 2025 — and how to deliver that
•  How I’m
...

Every coach has been there. You show up for discovery calls that go nowhere and wind up feeling like you've wasted hours of your time. But what if you could optimize your discovery calls to reduce no-shows, connect more deeply with potential clients, and make more sales?

In this episode, we're tackling all your questions about how to make discovery calls more effective. You'll learn...

✅ Screening questions for potential clients before their initial call, and how these can help you reduce no shows + better qualify your potential cilents before your call. 

✅ The optimum length for effective discovery calls (there's a sweet spot!). 

✅ How to build trust and rapport by providing value during discovery calls (without feeling like you've given too much away). 

✅ Why having potential clients articulate the value of coaching is important (and how this directly increases conversions). 

✅ All about PAID discovery calls, and whether these might be the right next step in your business. 

 Tir...

If you’ve ever felt thrown off when a client wants to talk about something other than what you thought the session was about—this episode is for you.

We’re talking about why the most successful coaches aren’t the ones with the fanciest certifications or the tightest niche... they’re the ones who can stay present, pivot with confidence, and respond to what their clients actually need in the moment.

You’ll learn:
✅ Why responsive coaching = better client results = more referrals
✅ How narrow niching too early can limit your business
✅ The hidden cost of over-certifying
✅ 5 ways to build coaching confidence without investing another $10k

If you’re a newer coach looking to grow your business from the inside out, this episode
will give you a massive boost.

RESOURCES & NEXT STEPS 
Love this episode? Share it with a coach who needs to hear it!

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📌 Get my FREE Launch Fundamentals Checklist.

📌 Join the next BBB Open House and get live coaching, Happ...

Ready to make 2025 the year your coaching business truly thrives? Let's go!

This is my last episode of 2024 and we're finishing strong with two of my personal favorite topics- goal setting and revenue! In this episode of The Coaching Edge, I dive into the core strategies that will help you unlock your full potential and reach your revenue goals, without burning out. Let’s break down the key steps to help you scale your business and work smarter, not harder. I'm a BIG fan of that in case you haven't noticed. 

1. Goal Setting: Feeling-Based vs. Revenue-Based Goals
Goal setting isn’t just about numbers—it’s about the feeling behind those numbers. In this episode, we discuss the importance of setting both feeling-based goals and revenue-based goals. Feeling-based goals give you the motivation and vision, while revenue-based goals keep you grounded in measurable outcomes. We also talk about the crucial mindset shift: being stubborn with your goals but flexible with your methods. Business i...

In this episode of The Coaching Edge, I share five ways to generate more revenue as a coach without feeling overwhelmed. We'll talk about the importance of looking to your existing base of clients and asking them what they need.

I also suggest creating mini-offers, such as workshops or retreats, that can be sold at a lower price. Another strategy is pre-selling spots to upcoming programs or creating VIP upsells for existing clients.

Lastly, I recommend brainstorming and creating follow-on programs to address the next challenges your clients may face.

Listen to The Coaching Edge here 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

My Coaching Course Creator

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

This week on The Coaching Edge, I’m joined by Cassidy Dickens, a copywriter for coaches, about the basics of copywriting.

I’ve worked with Cassidy on a few projects and she is an excellent resource for coaches. Cassidy shares her story of how she got into copywriting and explains the difference between copy and content. She emphasizes the importance of storytelling and connection in copywriting and provides tips for coaches to improve their copy.

Cassidy also discusses three tried and true copywriting frameworks:

Problem Agitation Solution (PAS)

Attention Interest Desire Action (AIDA)

and Before and After Bridge (BAB).

She advises coaches to have an experimental mindset and to listen to their audience when writing copy. We’ll also discuss the importance of breaking up large blocks of text on websites for better readability.

Follow Cassidy here 👈

Listen to The Coaching Edge here 🎧

Hi coach! In this episode of The Coaching Edge, we’ll discuss the importance of goal setting and how it should be an ongoing practice. I emphasize the value of setting specific revenue goals for business success, and I’ll also introduce the concept of setting goals based on how we want to feel rather than what we want to achieve.

Reflecting on progress and achievements is an essential step in goal setting. I’ll suggest focusing on supporting specific clients and improving coaching skills. I also encourage you to take control of your personal growth outside of the business and take risks to overcome fear. Tune in to get some of my best tips about goal setting in your personal and professional life.

 Listen to The Coaching Edge here! 🎧

 Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions

In this episode of The Coaching Edge, we’ll discuss the concept of back-end memberships as a way for coaches to create group coaching programs. Back-end memberships are small coaching groups sold to clients who have already completed a one-on-one program.

I’ll highlight the benefits of back-end memberships, such as selling to a warm audience and curating a community. I share my own experience of starting a back-end membership for coaching around alcohol and burnout. I provide practical advice on starting a waitlist, launching a beta program, and partnering with another coach.

Listen to The Coaching Edge here! 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

My Pricing Masterclass

90+ Powerful Coaching Questions