Podcast Guesting to Grow Your Coaching Business with Jessica Rhodes
If you’ve ever wondered whether podcast guesting could actually move the needle in your business—or you’re not sure where to start—this episode is a must-listen.
I’m joined by podcast publicity pioneer Jessica Rhodes, founder of Interview Connections and the OG of podcast booking agencies. Jessica has helped hundreds of entrepreneurs land thousands of interviews—and today she’s breaking down exactly how new and emerging coaches can use podcast guesting to build visibility, grow their audience, and yes… land paying clients.
We talk about:
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Why podcast guesting still works (and why it’s especially powerful for coaches)
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How to treat your first year of guesting like a beta experiment
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The “green room” strategy that turns hosts into collaborators (or clients!)
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How to build a simple, effective 1-sheet that gets you booked
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The biggest mistakes new guests make (and how to avoid them)
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What to actually say when someone asks, “Where can people find you?”
Whether you’ve been thinking about getting yourself out there or have already dipped a toe into the guesting pool, this episode will give you the clarity and confidence to pitch yourself like a pro—without feeling like you need to have a bestselling book or a viral TED Talk first.
🎧 Ready to grow your coaching business one conversation at a time? Let’s dive in.
GUEST BIO:
Jessica Rhodes is the founder of Interview Connections, the world’s first podcast booking agency. Since 2013, her team has booked over 30,000 interviews for more than 800 clients. A true trailblazer in the space, Jessica is passionate about helping entrepreneurs use podcast guesting to build relationships, share their story, and grow their impact. She lives in Rhode Island with her husband, two kids, three rescue cats, and a flock of backyard chickens.
MENTIONED IN THIS EPISODE:
👉 Jessica’s free masterclass on podcast guesting: interviewconnections.com
👉 My Business Building Bootcamp that includes a detailed module on podcast pitching and guesting as just one of so many helpful content modules, along with weekly live coaching + support from me and a robust community of like-minded motivated coaches: www.wendymccallum.com/bbb
🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop
👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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