Last week we talked about how to know if that offer you've been sitting on is worth building. This week: what to do once you've decided yes.

And the answer might surprise you.

Most coaches wait until everything is ready before they sell. The modules are recorded. The sales page is polished. The tech is perfect. And then they launch — and sometimes no one buys.

There's a better way: sell it before you build it.

In this episode, I'm sharing why pre-selling is the fastest way to get out of perfectionism and into action, what you actually need to have ready to sell (less than you think), and real examples from my own business and my clients.

In this episode, I cover:
• The trap of "I'll sell it when it's ready" — and what it's really costing you
• Why selling first creates energy, validates demand, and gets you out of your head
• Charlotta's story: how she sold her fall group program before building it
• How I've used this approach with almost every offer I've created
• What you actually need to sel...

I've been running the Business Building Bootcamp for years. It's been my signature offer. It's helped hundreds of coaches build sustainable businesses. And this summer, I decided to change it.

Not because it was broken. Not because it stopped working. But because I've changed. My clients have changed. The market has changed. And what I built a few years ago doesn't quite fit anymore — for them or for me.

So I'm evolving it. Restructuring it. Renaming it. And in this episode — the first of Season 4 — I want to tell you why. Because I think there's something in this story for you too.

This is an episode about permission. Permission to let your business evolve. Permission to stop running something that no longer fits — even if it used to work beautifully. Permission to be responsive to your life, your clients, and the market — without making it mean you did something wrong before.

We'll talk about the myth of "set it and forget it," the signs that something might need to change, and h...

There’s a lot of noise online right now about how to build a coaching business.

Post more content.
Master the algorithm.
Go viral.

And while visibility can certainly help people find you… the truth is that most sustainable coaching businesses aren’t built on flashy tactics.

They’re built on simple, relationship-based practices that don’t get talked about nearly enough.

In this episode, I’m pulling back the curtain on the less glamorous strategies that quietly build real coaching businesses — the ones I’ve relied on for years and the ones I see working again and again for the coaches inside my programs.

If you’ve been feeling overwhelmed by all the pressure to constantly produce content or chase the latest platform strategy, this episode will be a refreshing reminder that building a successful coaching practice doesn’t have to be complicated.

In this episode, I cover:

• Why real conversations are still the most powerful marketing strategy
• The surprising role that following up play
...

If I could only ask AI one question to help me grow my business, it would be this one.

In this episode, I’m walking you through the single most powerful question I asked ChatGPT about my audience — and how the answers revealed the exact topics my ideal clients are Googling, worrying about, and looking for help with right now.

I’ll share the five most-searched questions from that list, give you some insight around each, and connect you with the free and low-cost resources I’ve created to help you solve them — so you can see what an aligned, strategic offer suite looks like in real life.

Then, I’ll show you how to run this same exercise in your own niche to find out what your audience is asking (and how to use it to refine your content, offers, and messaging).

You’ll walk away with a replicable process you can use again and again — every time you need clarity, inspiration, or direction in your business.

💬 In This Episode, You’ll Learn:

• The one AI question every coach should ask b
...

What if you could create one coaching program that becomes the cornerstone of your business — the thing you’re known for, that clients immediately recognize, and that keeps generating revenue year after year?

That’s exactly what happened for me when I built the Business Building Bootcamp (BBB) — my flagship, one-year business-building program for coaches. In this episode of the Coaching Edge Podcast, I’m pulling back the curtain on how and why I created it, the lessons I learned along the way, and how you can tell if you’re ready to design your own signature course.

I’ll take you back to year 10 of my coaching career, when my practice was already full and I was focused on burnout, alcohol, and life transitions for professional women. Out of the blue, coaches from my latest certification class started coming to me for help building their businesses. Their training had promised business-building support, but the reality fell short — and they saw me as someone who was actually doing it ...