Enroll anytime and join us on our next group coaching call!
Ready to get out of overwhelm and into profit?
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Let me know if this sounds familiar...
  • You spent boatloads of money, hard work, and time getting certified and you can't wait to start coaching and changing lives.
  • But you don't have many clients and you need to start making a profit: STAT.
  • You're overwhelmed with all the conflicting advice out there around how to set up and/or grow your business. You don't know who to trust.
  • There are so many moving parts and options (social media, websites, taxes, expenses, insurance, branding, freebies, programs, newsletters, sales calls, advertising, and bookkeeping, just to name just a few), it's paralyzing.
  • Other coaches in your space are wildly successful and you don't know how you can possibly compete with them.
  • It feels like you're making no progress on your never-ending to-do list and you'll never have the kicka$$ coaching business you dream of.
  • It's lonely being a solo entrepreneur. You spend hours coming up with ideas and have no one to bounce them off of. You're craving community and meaningful connection with other like-minded coaches.
There's an easier way...
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you need someone you can trust who's been there to help you cut through the noise 

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so you can focus on the essential steps to growing your business 

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and start making the difference you want and the money you need.

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Hey there, I'm Wendy.

I'm a highly experienced and successful coach with a very profitable coaching business that I absolutely love. 

But when I was just starting out 12 years ago, I had no one to show me the ropes and guess what?

I floundered.

Big time.

Yup. I made loads of painful mistakes, but I learned from every one of them.

I also spent tens of thousands of dollars on expensive business advisors, web designers, and consultants, but I learned from every one of them too.

In the Business Building Bootcamp, I've taken all that learning and created a straightforward, painless, and affordable path to profit for you, and an intimate space to connect with other like-minded coaches.

BBB is the program I desperately wished I'd had when I was starting out.

How would it feel to start changing lives & making more money NOW?

Join us in BBB and:

  • Start selling in a way that feels natural and easy, instead of stressful and salesly!
  • Book a steady stream of dream clients and start paying yourself, pronto.
  • Launch and fill that awesome sauce program you've been noodling.
  • Put simple systems in place (using done-for-you templates) that create a top-notch experience for your clients.
  • Gather amazing client testimonials using my time-tested feedback formula.
  • Make that big impact you left your day job for, without burning out. 
  • Steadily grow your business without working weekends and evenings.
  • Find connection and support in a community of coaches who get it.
  • Create a long-term plan for growth that you're pumped to make happen!
Stop spinning your wheels and start making it happen!

BBB will give you everything you need to build and grow a profitable coaching business that LIGHTS. YOU. UP!

You'll get:

  • A Clear List of Launch To-do's (and an equally clear list of what NOT to do!),
  • A Comprehensive Content Library of straightforward videos on topics like building your brand, growing your email list, handling social media (without losing your mind), creating simple, eye-catching graphics and worksheets, streamlining your practice systems, developing an online course or membership, creating a powerful sales page, developing an irresistable corporate offering, starting a podcast and avoiding coach burnout!
  • Amazing Templates and Cheat Sheets from my very organized coaching practice,
  • Live Weekly Office Hours where you'll get coaching & encouragement from an experienced and kind coach. 
  • Regular Masterclasses from business and marketing experts.
  • Monthly Copy Class where you can submit draft marketing or website copy for constructive critique and editing.
  • Monthly Tech + Social Media Support Call with our resident expert
  • Monthly Senior Coach Business Strategy Call for established coaches 
  • An Online Coach Community area (off Facebook!) for connection and support between calls.
  • And so much more.
Imagine how it would feel to...
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Have a clear business plan and the daily steps to execute it, along with access to expert support from an experienced senior coach if you get stuck.

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Get out of the overwhelm of startup and into the business of transforming lives, using an organized system of customizable coaching templates and proven shortcuts.

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Stop comparing yourself to other coaches, and build a scaleable practice that works with your real life that you can be proud of.

Business Building Bootcamp
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A 12-month program where you’ll get the practical support and guidance you need to build a successful, scaleable coaching business you love while making maximum impact.


The results speak for themselves...

"Newly certified with a million decisions to make about how to start my business was beyond overwhelming - enter Wendy! As a super successful entrepreneur and coach herself, she was gifted in helping me cut through the stress of all the decisions and showing me where to focus first. Her wisdom, direction, and accountability were invaluable! I was up and running with a full client load within my first month, thanks to Wendy!"

Meade Shirley, Senior Certified TNM Coach

Ready to start making more coaching income?
What's included...

Startup Launch Kit

The simple apps, systems, and our done-for-you customizable templates to get you launched in less time.

The BBB Accelerator

A huge video lesson library covering all of your options when building a thriving coaching business. 

Weekly Office Hours

You'll get instant support and guidance during fun and value-packed group sessions.

Regular Masterclasses

Learn live from experts in marketing and story brand writing, social media, finances and profit-first strategies.

Monthly Copy Classes

Submit your copy and get editing suggestions, messaging tweaks, and feedback on clarity and brand consistency.

Monthly Tech + Social Media Support Call

Get all your questions answered by our resident social media and business app expert, Christy Osborne of @lovelifesober.

Monthly Senior Coach Calls

A space for established coaches to brainstorm strategy and get business development support.

Online Community

Between calls, get support, trouble-shooting, challenges, accountability, in our non-Facebook online community.

Ready to get growing NOW?

"I’ve taken lots of business training as a coach, including Marie Forleo’s B-School, and BBB with Wendy is better than all of them. It’s more comprehensive, more intimate, and way more valuable to a solo coach looking to build a profitable business they love! No one can replicate the special sauce of coaching, content and community that Wendy offers. BBB fills every single gap that you need to get up and running - it’s SUPER valuable. I credit it for helping me properly price my business, run two successful group coaching programs, launch a podcast, and organize my business so that it’s working for me!”

Christy, Certified Coach


Here's a peek at some of the key modules...

Launch Fundamentals

What we'll work on:

✔️ Your business name, domain, and branding

✔️ Contracts, legal pages, and bookkeeping

✔️ How to get started marketing yourself

1:1 Coaching Practice

What we'll work on:

✔️ How to price your services

✔️ Getting fantastic testimonials

✔️ Onboarding and offboarding clients

Group Coaching Practice

What we'll work on:

✔️ Choosing a type of group coaching program

✔️ Tips & best practices for live group coaching

✔️ Great coaching questions


What we'll work on:

✔️ How podcasting helps you gain visibility

✔️ How to start a podcast

✔️ How to get on other podcasts

Creating an Online Course

What we'll work on:

✔️ How to create great video content

✔️ When to launch your course

✔️ How to use webinars and challenges

Expert Masterclasses

What we'll work on:

✔️ Managing the finances in your business

✔️ Aligning your offer with your target audience

✔️ Mastering the money mindset

Plus SEVEN more modules to help you launch and grow a coaching business that is sustainable, profitable, and lights you up.

Take a Tour of the BBB with Me

Here's a sneak peek at the amazing content library modules and a little more info on how the program works!

I'm ready to go, sign me up!

"Start here. Lay your foundation right. Wendy is successful, professional, and knowledgeable in her leadership approach to BBB. Her methods enable her clients to save precious resources and avoid the pitfalls and mistakes that cost time and money. Succeeding as an entrepreneur requires you to be at your best, and BBB's tools and resources help you at every step of your journey."

Suzanne, Certified Coach

Here's what you get when you join:

⭐ 1-Year Access to the BBB Launch & Accelerator Library 

⭐ 12 Months of Online Community & Support 

⭐ 12 Months of Weekly Office Hours with Coach Wendy McCallum 

⭐ 6 Pre-Recorded Masterclasses with Industry Experts

⭐ Time-Saving Templates, Checklists & Cheat Sheets 

⭐ 12 Bonus Live Monthly Masterclasses, Tech + Social Media Support Calls and Monthly Copy Classes 

This course is jam-packed with value!

And the great news is you can get started today for as little as $399

1 Year All Access Pass (Best Value!)

$3988 USD

One Payment (Save $800)


1 Year All Access Pass

$1399 USD x 3

Three Payments, 30 days apart (Save $591)


1 Year All Access Pass

$399 USD x 12

12 Monthly Payments (Immediate full access!)


"This course has been amazing! Starting a coaching business can feel very overwhelming. Wendy organizes the content in BBB in such a clear and concise way that it brings an immediate feeling of clarity and relief to the process. "

Susan, Certified Coach

Good, because there's something I need to tell you.

This is the exact course I wish I'd had when I was starting out.

I craved a community of peers and was desperate for guidance from a successful coach who'd already been there.

I knew there must be an easier way to build a business but I didn't have anyone to help me create efficient systems and shortcuts or to steer me away from time traps and money grabs. 

This program will pay for itself in no time! And if there's a topic within my scope that's missing, I'll add it! 

I'm so confident you'll love it I offer a money-back guarantee if within 7 days of joining if you're not satisfied. There is literally NO risk to joining!

Here's everything else you might need to know...
Still have questions? Let's chat.
Set Up A Free Call
Let's go!

1 Year All Access Pass (Best Value!)

$3988 USD

One Payment (Save $800!)


1 Year All Access Pass

$1399 USD x 3

Three Payments, 30 days apart (Save $591)


1 Year All Access Pass

$399 USD/mth

12 Monthly Payments (Immediate full access!)

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"Wendy is highly professional, accomplished, and a top earner in her field. With BBB, she is not only taking you behind the curtain so to speak to see how it is all done from naming your business and creating a website to booking and running client sessions, but she's literally even giving you customizable templates for client agreements and worksheets."

Martha Wright, Senior Certified TNM Coach

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"Joining Wendy’s BBB was exactly what I needed to feel like I could get my head above water in starting my business. The information provided is incredibly useful and practical. Why reinvent the wheel when someone’s already done it for you? She’s removed a lot of the overwhelm while offering such tried and tested information. I've done more for my business in the past 3 months than the last year."

Raquel Reid, Certified TNM Coach

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"The hardest part of building my own business was the overwhelm and the constant search for 'how-to' information. I bought lots of silly online programs thinking I would be saving money, but eventually would find and hire different people to do the work that I could not wrap my head around. This course will give you a great overview of what you need, when you will need it, and how to go about getting it done!"

Lorna Wilson, Senior Certified TNM Coach

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"I cannot recommend this course enough! No matter where you are, just starting out, or already underway, these resources and our weekly calls will be key to your next steps in creating your coaching business. It is tailored to what we have already learned with our TNM certification. It takes that and puts legs on it, with how-to's, lists to follow, and practical videos with step-by-step instructions - all designed to keep us in action, not motion! I love it. I learn and then do. So much bang for your buck!"

Susan Larkin, Certified TNM Coach

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"When I finally decided that coaching was the career path for me I was SO excited but also overwhelmed! I didn’t know where to start. Working with Wendy was the best business decision I have made. Not only did she guide me with the proper steps and tools needed to start a coaching business, but she also kept me accountable. I have saved so much time, money, and frustration by working with Wendy."

Aly B., Certified TNM Coach

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"Had this course been in place when I certified I'm sure I would not have wasted so much time and energy faffing about in an overwhelm of my own making. BBB is practical, clear & easily digestible. The coaching calls are a fantastic resource! It’s a great way to make sure you are on the right track with your business. ”

Susan Hodgson, TNM Certified Coach

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"Another vote for Wendy's awesome BBB...perfect way to work up to the more complicated business, marketing, or coaching ideas you might be tossing around! I've owned my own small biz for 20+ years but not a coaching biz and Wendy & BBB is perfect for putting coaching-specific business strategies into place.”

Carol Ray, TNM Certified Coach

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"I highly recommend Wendy's BBB program. It is very practical and has helped me in so many areas of my business. I love that it is tailored to the needs of the coaches in the program and Wendy continues to add resources in response to questions raised.”

Rachael Layton, TNM Certified Coach

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"I felt like I needed more guidance with my business as this was all very new to me and I found myself getting stuck in the weeds with all the advice and possible avenues. The BBB program and Wendy's coaching has really helped give me the direction (and accountability) that I need to get some momentum. If you're just starting out and feeling overwhelmed, I highly recommend taking advantage of this program!

Jenny Jones, TNM Certified Coach

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"Personally, I was overwhelmed after completing my TNMI Coaching Certification and I didn't know where to start, and this kept me stuck. With Wendy's program, I have reassurances that I'm doing what needs to be done, and I'm making the most of the limited time I do have. And her coaching on the Office Hours calls is fantastic. I learn so much even when I don't have my own questions. 

Amy-Melinda McDonnell, TNM Certified Coach

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"Wendy’s BBB modules, worksheets, and weekly coaching helped me create a plan to move forward.  Every coaching call and the outside speakers have been outstanding. The value has been exceptional!  
Wendy is incredibly generous with her time and talents. She truly cares and is genuinely invested in seeing all of us succeed. Working in smaller, more intimate groups has been so much more beneficial.
I'm so much more confident since joining BBB. And I’m learning how to make money and to value what I have to offer my clients."

Amy Edwards, Certified TNM Coach

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"BBB has totally exceeded my expectations. I love how the course is laid out; in that you do not have to follow the content in a specific order but can delve into the category relevant to you. The content is vast, I have still only scraped the barrel. 
The course is laid out well, and things are easy to find.
I’m in Australia so the replays were very helpful, and I got a lot of value out of them.  I was also able to submit questions to be answered in advance of the calls."

Rina Bowring, Certified TNM Coach

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"Wendy is a no-nonsense seasoned coach & businesswoman. She helped me get into action by offering the practical steps and mindset shifts required to set me up for success as a coach.
I feel more confident in my packages, my approach, my prices, and myself as a successful entrepreneur. 
Wendy is extremely generous with her know-how. Get your business started off on the right foot! Her coaching will get you there a lot quicker than fumbling around by yourself (ask me how I know...)"

Susan Larkin, Certified TNM Coach

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"Already after our first call, I knew this was exactly the right place for me to start. I love the structure with the modules and the instant access to all the content. 
BBB has far exceeded my expectations and I get so much value for the money invested.
Learning from Wendy and my fellow coaches is priceless!"

Charlotta Gustavsson, Certified TNM Coach

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"I LOVE the templates and checklists, so helpful when you have a million ideas but don't know where to start. Getting started on writing out the contract would have normally stopped me from moving forward - but with Wendy's help I was able to sign my first 1:1 client last week!"

Stephanie Brislin, Certified TNM Coach

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"I just wanted to drop you a line to say how much I appreciate you, and the BBB program. If it wasn’t for your encouragement and constructive suggestions, I don’t think I would have had the courage to organize my Reset Retreat - there was a lot of limiting thinking going on in my head. But you helped me believe in myself and my idea, and break everything down into manageable chunks. And now it is happening! It's sold out and I’m just so thrilled to have a list of people wanting to do the next one."

Tabbin Almond, Senior Certified TNM Coach

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"The content library in the BBB alone is worth the price of admission!
But the access to Wendy’s expertise, other coaches, and the expert business-focused and practical masterclasses is pure GOLD!
The BBB is exactly what all solo coaches need. No matter where they are stuck, there’s a video or template for that!”

Karen King, Certified TNM Coach

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"Everything about the BBB program was so helpful and exactly what I was looking for. Thank you for being a leader and sharing what you've learned so it isn't so hard for beginning coaches. And thanks for saying this is hard and reminding us to not give up!'

Anne Shubert, Certified TNM Coach

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"I really enjoyed my time in the BBB program. The content and coaching are exactly what a new coach, or any coach looking to boost their business, needs!"

Tessie Ann, Certified TNM Coach