Enrol anytime and join us on our next group coaching call!
Are you ready to stop spinning your wheels and start booking clients?
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Hey there, I'm Wendy.

I'm a highly experienced and successful coach with a high 6-figure coaching business that I absolutely love. 

But when I was just starting out 12 years ago, I had no one to show me the ropes and guess what?

I floundered.

Big time.

Yup. I made loads of painful mistakes, but I learned from every one of them.

I also spent tens of thousands of dollars on expensive business advisors, web designers, and consultants, but I learned from every one of them too.

In Business Basics Bootcamp, I've taken all that learning and created a straightforward, painless, and affordable path to profit for you. The very program I wished I'd had when I was starting out.

I'd love it if you'd join us!

As one of my BBB members says: "Why reinvent the wheel when Wendy's already done it for you?"

How would it feel to start changing lives & making more money NOW?

Join us in BBB and:

  • Sell in a way that feels natural and easy, instead of stressful and salesly!
  • Book a steady stream of dream clients and start paying yourself, pronto.
  • Launch and fill that awesome sauce program you've been noodling.
  • Put simple systems in place (using done-for-you templates) that create a top-notch experience for your clients.
  • Gather amazing client testimonials using my time-tested feedback formula.
  • Make that big impact you left your day job for, without burning out. 
  • Steadily grow your business without working weekends and evenings.
  • Create a long-term plan for growth that you're pumped to make happen!
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Let me know if this sounds familiar...
  • You spent boatloads of money, hard work, and time getting certified and you can't wait to start coaching and changing lives.
  • But you don't have many clients and you need to start making a profit: STAT.
  • You're overwhelmed with all the conflicting advice out there around how to set up and/or grow your business. You don't know who to trust.
  • There are so many moving parts and options (social media, websites, taxes, expenses, insurance, branding, freebies, programs, newsletters, sales calls, advertising, and bookkeeping, just to name just a few), it's paralyzing.
  • Other coaches in your space are wildly successful and you don't know how you can possibly compete with them.
  • It feels like you're making no progress on your never-ending to-do list and you'll never have the kicka$$ coaching business you dream of.
There's an easier way...
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you need someone you can trust who's been there to help you cut through the noise 

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so you can focus on the essential steps to growing your business 

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and start making the difference you want and the money you need.

Stop overwhelm and start making it happen!

BBB will give you everything you need to build and grow a profitable coaching business that LIGHTS. YOU. UP!

You'll get:

  • a clear list of launch to-do's (and an equally clear list of what NOT to do!),
  • an organized library of straightforward videos on topics like building your brand, growing your email list, creating a freebie, handling social media (without losing your mind), creating simple, eye-catching graphics and worksheets, setting up  systems to streamline your practice, developing an online course or membership, creating a powerful sales page, starting a simple podcast and avoiding coach burnout!
  • loads of frickin' amazing templates and cheat sheets from my very organized coaching practice,
  • live weekly coaching & encouragement from an experienced and kind coach. 
  • Monthly masterclasses from small biz experts.
  • And so much more.
Imagine how it would feel to...
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Have a clear business plan and the daily steps to execute it, along with access to expert support from an experienced senior coach if you get stuck.

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Get out of the overwhelm of startup and into the business of transforming lives, using an organized system of customizable coaching templates and proven shortcuts.

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Stop comparing yourself to other coaches, and build a scaleable practice that works with your real life that you can be proud of.

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You deserve the coaching business of your dreams and I'm going to help you get there.
Business Basics Bootcamp
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A 6-month course where you’ll get the practical support and guidance you need to build a successful, scaleable coaching business you love while making maximum impact.
The results speak for themselves...
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"Newly certified with a million decisions to make about how to start my business was beyond overwhelming - enter Wendy!
As a super successful entrepreneur and coach herself, she was gifted in helping me cut through the stress of all the decisions and showing me where to focus first.
Her wisdom, direction, and accountability were invaluable!
I was up and running with a full client load within my first month, thanks to Wendy!"

Meade Shirley, Senior Certified TNM Coach

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"Wendy is a no-nonsense seasoned coach & businesswoman. She helped me get into action by offering the practical steps and mindset shifts required to set me up for success as a coach.
I feel more confident in my packages, my approach, my prices, and myself as a successful entrepreneur. 
Wendy is extremely generous with her know-how. Get your business started off on the right foot! Her coaching will get you there a lot quicker than fumbling around by yourself (ask me how I know...)"

Susan Larkin, Certified TNM Coach

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"I am SO glad I joined Wendy's BBB. It has been instrumental in getting my coaching business up and running. When I was considering joining this group I already had most of the basics in place but there were definitely some gaps I needed to fill, and I am so glad I joined this. The weekly office hours are so helpful to bring all those questions answered. "

Christy Osborne, Certified TNM Coach

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"Already after our first call, I knew this was exactly the right place for me to start. I love the structure with the modules and the instant access to all the content. Learning from Wendy and my fellow coaches is priceless!"

Charlotta Gustavsson, Certified TNM Coach

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"I LOVE the templates and checklists, so helpful when you have a million ideas but don't know where to start. Getting started on writing out the contract would have normally stopped me from moving forward - but with Wendy's help I was able to sign my first 1:1 client last week!"

Stephanie Brislin, Certified TNM Coach

Ready to start making more coaching income?
What BBB participants are saying...
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"Wendy is highly professional, accomplished, and a top earner in her field. With BBB, she is not only taking you behind the curtain so to speak to see how it is all done from naming your business and creating a website to booking and running client sessions, but she's literally even giving you customizable templates for client agreements and worksheets."

Martha Wright, Senior Certified TNM Coach

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"Joining Wendy’s BBB was exactly what I needed to feel like I could get my head above water in starting my business. The information provided is incredibly useful and practical. Why reinvent the wheel when someone’s already done it for you? She’s removed a lot of the overwhelm while offering such tried and tested information. I've done more for my business in the past 3 months than the last year."

Raquel Reid, Certified TNM Coach

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"The hardest part of building my own business was the overwhelm and the constant search for 'how-to' information. I bought lots of silly online programs thinking I would be saving money, but eventually would find and hire different people to do the work that I could not wrap my head around. This course will give you a great overview of what you need, when you will need it, and how to go about getting it done!"

Lorna Wilson, Senior Certified TNM Coach

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"I cannot recommend this course enough! No matter where you are, just starting out, or already underway, these resources and our weekly calls will be key to your next steps in creating your coaching business. It is tailored to what we have already learned with our TNM certification. It takes that and puts legs on it, with how-to's, lists to follow, and practical videos with step-by-step instructions - all designed to keep us in action, not motion! I love it. I learn and then do. So much bang for your buck!"

Susan Larkin, Certified TNM Coach

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"Start here. Lay your foundation right. Wendy is successful, professional, and knowledgeable in her leadership approach to BBB. Her methods enable her clients to save precious resources and avoid the pitfalls and mistakes that cost time and money. Succeeding as an entrepreneur requires you to be at your best, and BBB's tools and resources help you at every step of your journey."

Suzanne Nissen, Certified TNM Coach

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"This course has been amazing!
Starting a coaching business can feel very overwhelming. Wendy organizes the content in BBB in such a clear and concise way that it brings an immediate feeling of clarity and relief to the process. "

Susan Joy, Certified TNM Coach

Here's what you'll get...
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Startup Launch Kit

The essentials to launching in less time.

Here's what you're going to learn:

  • Exactly what is necessary (and what's not) to get your coaching business off the ground and how to get it done.
  • How to save time and start making money now with simple apps, systems, and our done-for-you customizable templates.
  • How to put the basics in place in a way that will allow you to easily grow your audience and revenue over time.
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The BBB Accelerator

Tools, templates, and coaching to grow.

Here's what you're going to get:

  • A huge video lesson library covering all of your options when building a thriving coaching business from 1:1 coaching, to creating courses, webinars, memberships, to launching a podcast. Work through these at your own pace!
  • Loads of cheat sheets, checklists, and done-for-you customizable templates to make it easy and cut through the overwhelm.
  • Weekly live coaching support during Office Hours to help you strategically grow the business of your dreams. (Two call options weekly, you choose!)
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Weekly Office Hours

Fun and value-packed group sessions with yours truly, a seasoned and successful coach.

Join me live at one of two weekly sessions (&/or watch the replays) and:

  • Ask me anything, no question is too small! (Submit them in advance if you can't attend live.)
  • Get instant support and guidance to help you get unstuck and keep you moving forward.
  • Get coaching and advice to keep you motivated & accountable as you build your business over the next 6 months.
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Learn monthly from industry experts.

Here's what you're going to learn:

  • Specialized knowledge and tactics to set you apart as a coach.
  • How to fine-tune your practice and maximize profit with experts in marketing and story brand writing, finances and profit first strategies, and more!
  • New ways to reach your people and build your brand.
Ready to get growing NOW?
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"When I finally decided that coaching was the career path for me I was SO excited but also overwhelmed! I didn’t know where to start. Working with Wendy was the best business decision I have made. Not only did she guide me with the proper steps and tools needed to start a coaching business, but she also kept me accountable. I have saved so much time, money, and frustration by working with Wendy."

Aly B., Certified TNM Coach

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"Had this course been in place when I certified I'm sure I would not have wasted so much time and energy faffing about in an overwhelm of my own making. BBB is practical, clear & easily digestible. The coaching calls are a fantastic resource! It’s a great way to make sure you are on the right track with your business. ”

Susan Hodgson, TNM Certified Coach

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"Another vote for Wendy's awesome BBB...perfect way to work up to the more complicated business, marketing, or coaching ideas you might be tossing around! I've owned my own small biz for 20+ years but not a coaching biz and Wendy & BBB is perfect for putting coaching-specific business strategies into place.”

Carol Ray, TNM Certified Coach

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"I highly recommend Wendy's BBB program. It is very practical and has helped me in so many areas of my business. I love that it is tailored to the needs of the coaches in the program and Wendy continues to add resources in response to questions raised.”

Rachel Layton, TNM Certified Coach

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"I felt like I needed more guidance with my business as this was all very new to me and I found myself getting stuck in the weeds with all the advice and possible avenues. The BBB program and Wendy's coaching has really helped give me the direction (and accountability) that I need to get some momentum. If you're just starting out and feeling overwhelmed, I highly recommend taking advantage of this program!

Jenny Jones, TNM Certified Coach

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"Personally, I was overwhelmed after completing my TNMI Coaching Certification and I didn't know where to start, and this kept me stuck. With Wendy's program, I have reassurances that I'm doing what needs to be done, and I'm making the most of the limited time I do have. And her coaching on the Office Hours calls is fantastic. I learn so much even when I don't have my own questions. 

Amy-Melinda McDonnell, TNM Certified Coach

Here's what you get when you join:
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Access to the BBB Launch & Accelerator Library
(value = $2997)
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Lifetime Library Updates
(value = $997)

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Weekly Office Hours with Senior BBB Coach Wendy McCallum
(value = $997)

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6 Masterclasses with Industry Experts
(value = $1197)
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Time-Saving Templates, Checklists & Cheat Sheets
(value = $997)
When you add that all up, it comes out to a value of $7185,
but you can enroll today for just $2999!

Join us now in BBB!

$2999 USD

One Payment

Good, because there's something I need to tell you.

This is the exact course I wish I'd had when I was starting out.

I craved a community of peers and was desperate for guidance from a successful coach who'd already been there.

I knew there must be an easier way to build a business but I didn't have anyone to help me create efficient systems and shortcuts or to steer me away from time traps and money grabs. 

This program will pay for itself in no time! And if there's a topic within my scope that's missing, I'll add it! 

Here's everything else you might need to know...
Ready to build a business you can be proud of?
Let's go!

Join us now in BBB!

$2999 USD

One Payment


Take a Tour of BBB with Me

Here's a sneak peek at the amazing content library modules and a little more info on how the program works!

I'm ready to go, sign me up!