Enrol anytime and join us on our next group coaching call!
Are you ready to take your coaching business from launch to liftoff?
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Hey there, I'm Wendy.

I'm a highly experienced and successful coach with a 6-figure coaching business that I absolutely love. 

Over the last 12+ years, I've made lots of mistakes and learned from every one of them.  I've also invested thousands of dollars in expensive business advisors, web designers and consultants.

In BBB, I've taken everything I've learned and cut through the noise to create a straightforward path to profit for you. 

How would it feel to start transforming lives & making more money NOW?

Join us in BBB and stop spinning your wheels!

  • If you haven't launched yet, get your coaching business off the ground in the first month, and start earning money doing what you love most.
  • If you've already launched, book a steady stream of clients and get that dream program of yours up and running.
  • Put simple, efficient systems in place (using tested done-for-you templates) to ensure consistent, high-quality client service, and less work for you.
  • Maximize your impact and influence as you grow without burning out. 
  • Build your business over the next 6 months in a manageable, scalable way.
  • Create a realistic, longer-term plan for growth that feels doable & exciting!
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Let me know if this sounds familiar...
  • You spent lots of money, hard work, and time getting certified and you can't wait to start coaching and changing lives.
  • But you don't have many clients and you need to start making a profit: STAT.
  • You're overwhelmed with all the conflicting advice out there around how to set up and/or grow your business. You don't know who to trust.
  • There are so many moving parts and options (social media, websites, taxes, expenses, insurance, branding, freebies, group programs, courses, newsletters, sales calls, advertising and bookkeeping, to name just a few), it's paralyzing.
  • Other coaches in your space are wildly successful and you don't know how you can possibly compete with them.
  • It feels like you're making no progress on your never-ending to-do list and you'll never have the successful coaching business you dream of.
There's an easier way...
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you need someone you can trust who's been there to help you cut through the noise 

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so you can focus on the essential steps to growing your business 

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and start making the difference you want and the money you need.

Get out of overwhelm and into growth mode!

If you haven't launched yet, BBB will give you everything you need to launch efficiently in just 30 days. Once (or if) you've launched, you'll get the support and guidance to grow a profitable and rewarding coaching business.

BBB provides everything you need to build an organized, scalable, and fulfilling business, without the overwhelm, including:

  • step-by-step instructions,
  • a huge library of concise videos on a wide variety of practice components and business steps, including: launch fundamentals, building your brand, growing your email list, creating a freebie, social media basics, creating simple graphics and worksheets, financial and business admin systems, 1:1 coaching systems, developing an online course or membership, creating a powerful sales page, starting a simple podcast and how to avoid coach burnout!
  • templates and cheat sheets from a very successful coaching practice,
  • weekly accountability, and
  • live weekly coaching where you can get answers and support from an experienced coach and keep moving toward your goals. 
Imagine how it would feel to...
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Have a clear business plan and the daily steps to execute it, along with access to expert support from an experienced senior coach if you get stuck.

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Get out of the overwhelm of startup and into the business of transforming lives, using an organized system of customizable coaching templates and proven shortcuts.

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Stop comparing yourself to other coaches, and build a scaleable practice that works with your real life that you can be proud of.

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You deserve the coaching business of your dreams and I'm going to help you get there.
Business Basics Bootcamp
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A 6-month course where you’ll get the practical support and guidance you need to build a successful, scaleable coaching business you love while making maximum impact.
The results speak for themselves...
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"Newly certified with a million decisions to make about how to start my business was beyond overwhelming - enter Wendy!
As a super successful entrepreneur and coach herself, she was gifted in helping me cut through the stress of all the decisions and showing me where to focus first.
Her wisdom, direction, and accountability were invaluable!
I was up and running with a full client load within my first month, thanks to Wendy!"

Meade Shirley, Senior Certified TNM Coach

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"Wendy is a no-nonsense seasoned coach & businesswoman. She helped me get into action by offering the practical steps and mindset shifts required to set me up for success as a coach.
I feel more confident in my packages, my approach, my prices, and myself as a successful entrepreneur. 
Wendy is extremely generous with her know-how. Get your business started off on the right foot! Her coaching will get you there a lot quicker than fumbling around by yourself (ask me how I know...)"

Susan Larkin, Certified TNM Coach

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"I am SO glad I joined Wendy's BBB. It has been instrumental in getting my coaching business up and running. When I was considering joining this group I already had most of the basics in place but there were definitely some gaps I needed to fill, and I am so glad I joined this. The weekly office hours are so helpful to bring all those questions answered. "

Christy Osborne, Certified TNM Coach

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"Already after our first call, I knew this was exactly the right place for me to start. I love the structure with the modules and the instant access to all the content. Learning from Wendy and my fellow coaches is priceless!"

Charlotta Gustavsson, Certified TNM Coach

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"I LOVE the templates and checklists, so helpful when you have a million ideas but don't know where to start. Getting started on writing out the contract would have normally stopped me from moving forward - but with Wendy's help I was able to sign my first 1:1 client last week!"

Stephanie Brislin, Certified TNM Coach

Ready to start making more coaching income?
What BBB participants are saying...
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"Wendy is highly professional, accomplished, and a top earner in her field. With BBB, she is not only taking you behind the curtain so to speak to see how it is all done from naming your business and creating a website to booking and running client sessions, but she's literally even giving you customizable templates for client agreements and worksheets."

Martha Wright, Senior Certified TNM Coach

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"Joining Wendy’s BBB was exactly what I needed to feel like I could get my head above water in starting my business. The information provided is incredibly useful and practical. Why reinvent the wheel when someone’s already done it for you? She’s removed a lot of the overwhelm while offering such tried and tested information. I've done more for my business in the past 3 months than the last year."

Raquel Reid, Certified TNM Coach

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"The hardest part of building my own business was the overwhelm and the constant search for 'how-to' information. I bought lots of silly online programs thinking I would be saving money, but eventually would find and hire different people to do the work that I could not wrap my head around. This course will give you a great overview of what you need, when you will need it, and how to go about getting it done!"

Lorna Wilson, Senior Certified TNM Coach

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"I cannot recommend this course enough! No matter where you are, just starting out, or already underway, these resources and our weekly calls will be key to your next steps in creating your coaching business. It is tailored to what we have already learned with our TNM certification. It takes that and puts legs on it, with how-to's, lists to follow, and practical videos with step-by-step instructions - all designed to keep us in action, not motion! I love it. I learn and then do. So much bang for your buck!"

Susan Larkin, Certified TNM Coach

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"Start here. Lay your foundation right. Wendy is successful, professional, and knowledgeable in her leadership approach to BBB. Her methods enable her clients to save precious resources and avoid the pitfalls and mistakes that cost time and money. Succeeding as an entrepreneur requires you to be at your best, and BBB's tools and resources help you at every step of your journey."

Suzanne Nissen, Certified TNM Coach

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"This course has been amazing!
Starting a coaching business can feel very overwhelming. Wendy organizes the content in BBB in such a clear and concise way that it brings an immediate feeling of clarity and relief to the process. "

Susan Joy, Certified TNM Coach

Here's what you'll get...
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Startup Launch Kit

The essentials to launching in less time.

Here's what you're going to learn:

  • Exactly what is necessary (and what's not) to get your coaching business off the ground and how to get it done.
  • How to save time and start making money now with simple apps, systems, and our done-for-you customizable templates.
  • How to put the basics in place in a way that will allow you to easily grow your audience and revenue over time.
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The BBB Accelerator

Tools, templates, and coaching to grow.

Here's what you're going to get:

  • A huge video lesson library covering all of your options when building a thriving coaching business from 1:1 coaching, to creating courses, webinars, memberships, to launching a podcast. Work through these at your own pace!
  • Loads of cheat sheets, checklists, and done-for-you customizable templates to make it easy and cut through the overwhelm.
  • Weekly live coaching support during Office Hours to help you strategically grow the business of your dreams.
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Weekly Office Hours

Group sessions with a seasoned and successful coach.

Join me weekly (or watch the replays) and:

  • Ask me anything, no question is too small! (Submit them in advance if you can't attend live!)
  • Get instant support and guidance to help you get unstuck and keep you moving forward.
  • Get live coaching and advice to keep you motivated & accountable as you build your business over the next 6 months.
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Learn monthly from industry experts.

Here's what you're going to learn:

  • Specialized knowledge and tactics to set you apart as a coach.
  • How to uplevel your practice and your profits with experts in marketing and story brand writing, finances and profit first strategies, and more!
  • New ways to influence your audience and build your brand.
Ready to get growing NOW?
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"When I finally decided that coaching was the career path for me I was SO excited but also overwhelmed! I didn’t know where to start. Working with Wendy was the best business decision I have made. Not only did she guide me with the proper steps and tools needed to start a coaching business, but she also kept me accountable. I have saved so much time, money, and frustration by working with Wendy."

Aly B., Certified TNM Coach

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"Had this course been in place when I certified I'm sure I would not have wasted so much time and energy faffing about in an overwhelm of my own making. BBB is practical, clear & easily digestible. The coaching calls are a fantastic resource! It’s a great way to make sure you are on the right track with your business. ”

Susan Hodgson, TNM Certified Coach

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"Another vote for Wendy's awesome BBB...perfect way to work up to the more complicated business, marketing, or coaching ideas you might be tossing around! I've owned my own small biz for 20+ years but not a coaching biz and Wendy & BBB is perfect for putting coaching-specific business strategies into place.”

Carol Ray, TNM Certified Coach

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"I highly recommend Wendy's BBB program. It is very practical and has helped me in so many areas of my business. I love that it is tailored to the needs of the coaches in the program and Wendy continues to add resources in response to questions raised.”

Rachel Layton, TNM Certified Coach

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"I felt like I needed more guidance with my business as this was all very new to me and I found myself getting stuck in the weeds with all the advice and possible avenues. The BBB program and Wendy's coaching has really helped give me the direction (and accountability) that I need to get some momentum. If you're just starting out and feeling overwhelmed, I highly recommend taking advantage of this program!

Jenny Jones, TNM Certified Coach

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"Personally, I was overwhelmed after completing my TNMI Coaching Certification and I didn't know where to start, and this kept me stuck. With Wendy's program, I have reassurances that I'm doing what needs to be done, and I'm making the most of the limited time I do have. And her coaching on the Office Hours calls is fantastic. I learn so much even when I don't have my own questions. 

Amy-Melinda McDonnell, TNM Certified Coach

Here's what you get when you join:
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Access to the BBB Launch & Accelerator Library
(value = $2997)
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Lifetime Library Updates
(value = $997)

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Weekly Office Hours with Senior BBB Coach Wendy McCallum
(value = $997)

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6 Masterclasses with Industry Experts
(value = $1197)
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Time-Saving Templates, Checklists & Cheat Sheets
(value = $997)
When you add that all up, it comes out to a value of $7185,
but you can enroll today for just $2999!

Join us now in BBB!

$2999 USD

One Payment

Good, because there's something I need to tell you.

This is the exact course I wish I'd had when I was starting out.

I craved a community of peers and was desperate for guidance from a successful coach who'd already been there.

I knew there must be an easier way to build a business but I didn't have anyone to help me create efficient systems and shortcuts or to steer me away from time traps and money grabs. 

This program will pay for itself in no time! And if there's a topic within my scope that's missing, we'll add it! 

Frequently Asked Questions
Ready to build a business you can be proud of?
Let's go!

Join us now in BBB!

$2999 USD

One Payment


Take a Tour of BBB with Me

Here's a sneak peek at the amazing content library modules and a little more info on how the program works!

I'm ready to go, sign me up!