How to Nail Your Fall Coaching Course Idea (So It Practically Sells Itself)
If you’re like most coaches, you’ve probably said this at some point:
“I want to build a course… but I don’t know what to build. What if I pick the wrong idea?”
That uncertainty can stall you out before you even get started. And with fall — one of the BEST times of year to launch a course — just around the corner, you don’t want to stay stuck in idea overwhelm.
In this episode, I’m walking you through 5 clear, actionable strategies to finally nail your course idea — so you’re excited to build it AND your clients are excited to buy it.
Here’s what we cover:
- The one question that helps you pinpoint your client’s most urgent problem.
- How to mine your own story to create a powerful course framework.
- Simple ways to poll your audience and gather the actual language they use to describe the real problem they are struggling with.
- The key to meeting your clients exactly where they are (and not where you wish they were).
- How to craft a course title and hook that makes your offer feel ...
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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