Podcasts as a Coaching Business Builder with Anna Donaghey
Have you ever thought about launching a podcast but felt overwhelmed?
In this episode of The Coaching Edge, I sit down with The Big Drink Rethink host Anna Donaghey, who shares her journey to creating a powerful podcast that not only brought in coaching clients but also landed her a two-book publishing deal.
🎙️ Inside this episode, we cover:
âś… Why Anna pivoted away from paid ads and leaned into podcasting
âś… The behind-the-scenes of starting The Big Drink Rethink
âś… How her podcast became the biggest lead generator for her coaching business
âś… The unexpected media coverage that skyrocketed her brand visibility
âś… The key mistakes she made (so you don’t have to!)
âś… How podcasting builds trust with potential clients and makes selling effortless
Plus, Anna reveals the exact funnel that moves podcast listeners into her coaching programs—and why a podcast might be the missing piece in your business strategy.
🚀 Thinking of starting your own podcast? This episode is packed with insights that will inspire you to take action.
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Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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