If you're new(ish) to coaching, you probably have at least a dozen questions on your mind about how to build your business. Today, I'm sharing with you my TOP tip for business transformation... and it probably isn't what you'd think. 

In this episode, I discuss the life-changing concept of the "beta mindset" for your coaching businesses. We'll talk about the beauty of viewing your business as an experiment, where every new initiative is a beta test. This approach encourages flexibility, reduces the fear of perfectionism, and fosters a culture of continuous learning and adaptation.

I also share practical strategies for creating beta offers, testing niches, and gathering feedback, all while highlighting the detrimental effects of perfectionism on progress and profitability.

RESOURCES & NEXT STEPS

✨ Listen to the full episode here: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149007346
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Ready to make 2025 the year your coaching business truly thrives? Let's go!

This is my last episode of 2024 and we're finishing strong with two of my personal favorite topics- goal setting and revenue! In this episode of The Coaching Edge, I dive into the core strategies that will help you unlock your full potential and reach your revenue goals, without burning out. Let’s break down the key steps to help you scale your business and work smarter, not harder. I'm a BIG fan of that in case you haven't noticed. 

1. Goal Setting: Feeling-Based vs. Revenue-Based Goals
Goal setting isn’t just about numbers—it’s about the feeling behind those numbers. In this episode, we discuss the importance of setting both feeling-based goals and revenue-based goals. Feeling-based goals give you the motivation and vision, while revenue-based goals keep you grounded in measurable outcomes. We also talk about the crucial mindset shift: being stubborn with your goals but flexible with your methods. Business i...

In this episode of The Coaching Edge, I sat down with April Stroink, a Master Profit First Professional and Money Coach extraordinaire, to unravel the first steps to financial success for small businesses.

April and I talked about the importance of flipping the script on the old-school profit formula and explored the vital importance of setting up a few basic, but foolproof financial systems. Forget the outdated notion of sales minus expenses equals profit – we debunked this myth and introduced a ground-breaking approach: sales minus profit equals allowable expenses!

April outlined the profit rule that should be every entrepreneur's guiding star and emphasized the absolute necessity of keeping personal and business income streams distinct. This episode is a goldmine of insights for every solopreneur striving to pave the way for lasting financial success, which I believe is each and every one of my coach listeners!

Tune in and put in place the right systems and tools to steer your bu...