Building a Coaching Business From the Ground Up with Maureen Benkovich
Starting a coaching business can feel overwhelming—especially if you have no clue where to begin. But what if you could take it step by step and create a thriving business that actually works for you?
In this episode of The Coaching Edge, I sit down with Maureen Benkovich, a BBB member and sober fitness coach, who went from feeling completely lost after certification to building a successful coaching practice, launching a podcast, and creating an online course—all while maintaining a balanced life.
🎙️ Inside this episode, we cover:
âś… How Maureen overcame imposter syndrome & found her niche
âś… The process of creating her six-week alcohol reset course (and how she sells it in three different ways!)
âś… How she launched her podcast Sober Fit Life—despite major resistance
âś… The power of "talking about it before it's done" to create accountability & momentum
âś… Why small, consistent actions are the key to long-term business success
âś… The next big thing she’s working on (hint: it involves public speaking!)
Plus, Maureen shares how being part of a coaching community helped her navigate the ups and downs of building a business and why investing in the right support made all the difference.
🚀 Thinking of launching a podcast or an online course? This episode will inspire you to take action—even if you’re feeling stuck.
đź“Ś Follow Maureen
đź“Ś Listen to Sober Fit Life Podcast
đź“Ś Join the next BBB Open House and get live coaching, Happening March 20th at noon ET
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Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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