In this episode of The Coaching Edge, we’ll discuss the concept of back-end memberships as a way for coaches to create group coaching programs. Back-end memberships are small coaching groups sold to clients who have already completed a one-on-one program.
I’ll highlight the benefits of back-end memberships, such as selling to a warm audience and curating a community. I share my own experience of starting a back-end membership for coaching around alcohol and burnout. I provide practical advice on starting a waitlist, launching a beta program, and partnering with another coach.
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Tune in to the latest episode of The Coaching Edge podcast, where I have a dynamic chat with the incredible Becky Keen, a Master Coach and sales expert. Becky and I explore the secrets to selling your coaching services with ease. Unveiling the importance of believing wholeheartedly in the value of your coaching offer, we navigate through the nuances of transparent pricing, addressing the perennial dilemma of whether to display prices on your website.
We also discuss the difference between making an invitation versus a convincing sales pitch and share valuable insights on how to transition from “I hate sales” to “I love sales calls. Bring them on.”
From the dangers of underpricing to the myths surrounding high-ticket offers, we dismantle the traditional, pushy patriarchal sales model, paving the way for a more authentic, organic, and feminine approach that resonates not only with coaches but also with their clients.
If you've ever felt the discomfort...
Hey coaches, welcome back to another insightful episode of the Coaching Edge! In this edition, I dive into the world of coach collaborations, exploring key considerations before embarking on a joint coaching venture or program. Partnerships can be a fantastic way to amplify your impact and reach, but success and profit lie in careful planning and alignment.
Tune in as I break down essential questions to ask before entering a coaching partnership. From assessing compatibility in coaching styles and personal rapport to addressing content contribution, coaching time, platform hosting, and marketing strategies, I cover it all.
Learn about ownership of content, potential spinoff benefits, and how to navigate the financial aspects, ensuring a fair and harmonious collaboration. Whether you're a seasoned coach or just stepping into the world of partnerships, this episode is packed with practical insights to help you build successful and sustainable collaborations in the coaching...
In this episode, we'll explore a fundamental truth: as a solopreneur coach, YOU are your brand. In an era where authenticity is key, I break down the vital connection between personal trustworthiness and brand credibility. We'll delve into the nuances of articulating your brand and business values, emphasizing how they shape not only your coaching sessions but also your pricing strategies, paid and free content, programming, and social media presence.
I share invaluable insights on recognizing when your values are honored versus jeopardized, ensuring alignment between your personal ethos and your professional offerings. If you're a solopreneur coach striving to build trust and authenticity in your coaching practice, this episode is your guide to creating a brand that resonates deeply with your audience and feels right to you.
Tune in and learn how to navigate the delicate balance between personal authenticity and professional success, crafting a brand that truly reflects your values...