10 Web Design Mistakes Coaches Make
This week on The Coaching Edge, I share the ten common mistakes coaches make on their websites and how to avoid them.
We'll talk about the importance of clear messaging, effective use of website space, and building trust with potential clients through personal storytelling and quality visuals.
I encourage coaches to focus on their niche, use engaging language, and provide valuable free offers to attract clients and grow their businesses.
Listen to The Coaching Edge here 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
What to Do When You Feel Done With a Coaching Client
In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client.
I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources.
This conversation provides practical strategies for coaches to navigate these situations effectively.
Listen to The Coaching Edge here 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
How to Deal with a Disappointing Launch
I'm back with a new episode of The Coaching Edge!
This week on the podcast I'm sharing my tips to deal with a disappointing launch, yep- I've been there!
In this episode I stress the importance of reframing success and defining it based on factors within your control.
I also suggest polling your audience to gather feedback and make improvements to your program and messaging. I recommend having genuine excitement and belief in the program you are offering and highlights the value of a beta mindset in relaunching.
I conclude by reminding you that launching is an iterative process and encourage you to learn from each launch and make improvements for future success.
Want to work with me? Check out the resources I offer 👇
Listen to the episode here 🎧
The Business Building Bootcamp
Crafting Compelling Freebies: Boosting Opt-Ins and Building Trust
In this episode of The Coaching Edge, we'll delve into a crucial part of building your coaching business – offering high-value freebies. In an age where building genuine connections is key, I share the significance of providing very valuable free content to your audience. We'll talk about why a curated list of creative high-value freebie ideas, tailored to help you find the perfect match for your brand values and target audience.
I guide listeners through the process of assessing existing freebies and enhancing their value to ensure they resonate with your audience effectively. Addressing a common fear, we'll candidly discuss the misconception that giving too much away might devalue your services. Instead, we'll uncover the magic of building trust and credibility, showcasing how strategic freebies can significantly impact opt-in rates, email gathering, and audience growth.
Tune in to learn how to create freebies that not only attract your ideal clients but also foster a genuine sense...
The Importance of Small Talk with Coaching Clients
In my BBB business-building community for coaches, I recently had a member who was considering creating a package of 30-minute coaching sessions. She believed if she could cut the small talk, the sessions could be shorter and she could price them more affordably, and thereby serve her clients.
In this episode, I share how I helped this member see the many holes in her strategy, including a discussion about how pricing is about so much more than the physical time you spend with a client. But budgeting time for small talk can be really valuable and often leads to much more productive sessions. All that to say, less is not always more. And if you haven’t been coached in a while, we’ll talk about why it’s time to invest in yourself too. If you’re frustrated by clients who have a hard time getting to the point, or spend a lot of time on small talk, you won’t want to miss the learning in this episode!
Listen to the episode here! 🎧
Want to work with me? Check out the resources I offer 👇
...Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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