The Best Business Building Advice You'll Ever Get
If you're new(ish) to coaching, you probably have at least a dozen questions on your mind about how to build your business. Today, I'm sharing with you my TOP tip for business transformation... and it probably isn't what you'd think.
In this episode, I discuss the life-changing concept of the "beta mindset" for your coaching businesses. We'll talk about the beauty of viewing your business as an experiment, where every new initiative is a beta test. This approach encourages flexibility, reduces the fear of perfectionism, and fosters a culture of continuous learning and adaptation.
I also share practical strategies for creating beta offers, testing niches, and gathering feedback, all while highlighting the detrimental effects of perfectionism on progress and profitability.
RESOURCES & NEXT STEPS
✨ Listen to the full episode here: https://www.wendymccallum.com/podcasts/the-coaching-edge-a-business-building-podcast/episodes/2149007346
Share it with a coach who needs to hear it!
Ready to get...
Casey Davidson “Post-Alcohol Transformation”
Watch the podcast, above, or listen below.
Casey Davidson is a Professional Life Coach and host of the extremely popular “Hello Someday” podcast. She’s a wife and mom who spent 20 years climbing the corporate ladder while holding on tightly to her love of red wine. Like me, Casey specializes in working with women with full calendars and overflowing to-do lists, who are doing all the things and drinking to forget all the things.
Casey shares her own story of finding freedom from alcohol and all that was possible for her after she left wine behind. She explains how so many of the reasons she thought she needed to drink were just problems caused by the drinking itself.
Casey and I discuss our personal post-alcohol transformations and discuss why so many of our clients seem to embark on similar transformative journeys after alcohol -- including a newfound ability to live a life in accordance with their personal values and an incredible injection of energy and self-confidence.
T...
Author & Host
Wendy McCallum
Business Coach for Coaches, Burnout & Alcohol Coach for High Achievers
I’m Wendy McCallum — a coach, mentor, and former lawyer who’s spent the last 15 years helping people build lives and businesses they actually want to wake up to. When I first left law, I had no guidebook for how to do this coaching thing. I floundered — hard. I undercharged, overthought, and overinvested in shiny solutions that didn’t really move the needle. But every mistake taught me something, and eventually, I built the kind of coaching practice I once only dreamed about — one that’s profitable, sustainable, and full of work I truly love. Today, I coach two kinds of people: ✨ Busy professionals who are ready to make big, meaningful changes — whether that's finding balance, recovering from burnout, or rethinking their relationship with alcohol. ✨ And newer coaches who are building their businesses from the ground up and want a clear, sustainable path forward without all the gimmicks and noise. Whether I’m helping someone simplify their business or reclaim their personal life, the heart of my work is the same: giving smart, capable people the clarity, encouragement, and real-world tools they need to move forward — in a way that feels good, not overwhelming. If you’re ready for something better — in your work, your life, or your business — you’re in the right place. And I’m so glad you’re here. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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