In this episode of The Coaching Edge, we’ll discuss the concept of back-end memberships as a way for coaches to create group coaching programs. Back-end memberships are small coaching groups sold to clients who have already completed a one-on-one program.
I’ll highlight the benefits of back-end memberships, such as selling to a warm audience and curating a community. I share my own experience of starting a back-end membership for coaching around alcohol and burnout. I provide practical advice on starting a waitlist, launching a beta program, and partnering with another coach.
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In episode 101, I talk to Mary Byers, an author, speaker, and coach who helps organizations and individuals set priorities and develop winning focus. Mary shares her experience with her “One Word Year” experiment. She has let one word guide her each year for the last decade, and she explains how that’s helped her to concentrate on what’s most important, simplify her focus, and improve her life.
Mary and I discuss the power of this practice and Mary provides guidance on how to pick a word, how to let it guide you, and when to abandon it. I explain the impact of feelings-based goals v. behaviour-based goals and the importance of flexibility when it comes to permanently changing habits and thinking. I also share my “one word” for the new year and how it came to me after I became an empty nester earlier this fall.
The “One Word Year” is a wonderful alternative to making a laundry list...