If there’s one thing I’ve learned after more than 15 years of running a coaching business, it’s this: being yourself is not a nice-to-have. It’s the strategy.

And yet… even now, I still catch myself getting pulled toward polishing amd perfecting.

I look around at what other people are doing.
I see beautifully produced content, perfectly worded posts, slick frameworks.
And my very human brain thinks, “Maybe I should be doing it like that.”

That pull never really goes away.
It’s part shiny object syndrome, part comparison, part wanting to get it “right.”

This episode is my reminder — and hopefully yours — that Real Talk has always been part of my brand, and that every time I drift away from it, I feel less aligned, less grounded, and honestly… less effective.

This podcast itself is a perfect example.

If you’re here listening, it’s not because everything I say is perfectly packaged. It’s because the way I speak, teach, and show up works for you. It feels familiar. It feels honest. It f...

Let’s talk about that moment every coach hits at some point — when nothing is selling.

The launch flops.
The offer lands with a thud.
The inbox is quiet.

And suddenly your brain starts telling some very convincing (and very dangerous) stories about what that means.

In this episode of The Coaching Edge and the accompanying free Offer Diagnostic Worksheet (download HERE), I walk you through what to do before you panic, deep-six your offer, or decide you’re “just not cut out for this” and call it quits. Because when nothing is selling, the problem is almost never that you’re a bad coach — and believing that can send you straight into a spiral that’s hard to climb out of.

Instead, I share how I diagnose sales problems using my Business Compass model, how to identify what’s actually broken in your sales chain, and what to focus on first so you can get things moving again — calmly, strategically, and without burning your business down.

In this episode, I cover:

• The most dangerous assum
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Let me help you rethink goal-setting for 2026 by introducing a different kind of goal — one that makes your business more flexible, sustainable, and profitable.

Most coaches set behaviour-based goals:
• post 3x/week
• hit $10K/month
• grow the list by 1,000
• convert 60% of discovery calls

But here’s the truth: behaviour-based goals require perfection… and perfection is not a thing any of us are capable of maintaining.

Instead, I want to teach you how to set feeling-based goals — goals that clarify how you want to feel in your business: confident, grounded, spacious, consistent, organized, aligned.

These goals aren’t fluffy. They’re strategic.
They are what actually move the needle in your business.

When you feel more confident, you have more sales conversations.
When you feel more grounded, your messaging becomes clearer.
When you feel more organized, your systems improve — creating more capacity.
When you feel more aligned, you show up consistently — which leads to more clients and more...

This week on The Coaching Edge, I’m digging into one of the most important — and most misunderstood — pieces of building a profitable coaching business: conversations.

Not funnels.
Not fancy sales pages.
Not complicated campaigns.

Conversations.
Real ones.
The kind that create connection… and then, eventually, clients.

If you’re someone who has always felt a little allergic to anything that resembles “traditional sales” — the pushy, aggressive, talk-AT-people kind of sales — this episode will feel like a deep exhale. Because the truth is, you don’t need to be good at selling to grow your coaching business. You just need to get good at starting conversations.

Inside this episode, I break down:

• Why conversations are the foundation of my sales model — and why this approach works beautifully for coaches who want selling to feel natural, relational, and grounded in integrity.
• How connection (not conversion) is what actually leads to clients — and why focusing on the wrong thing in that
...

As we head into 2026, I want to talk about something that I believe is going to matter more than almost anything else in your coaching business this year: your ability to stay flexible and responsive.

Not reactive. Not panicked. Responsive.

In this episode, I’m unpacking why rigid business models are becoming harder to sustain — and why treating your business as an ongoing experiment is one of the smartest moves you can make right now. I talk a lot about what I call the beta mindset: the idea that your offers, pricing, content, and even your business model are all drafts. They’re meant to be tested, reviewed, adjusted, and improved based on real-time feedback — not locked in forever.

I also share a real example from my own business. For the past couple of years, the Business Building Bootcamp (BBB) has been offered as a one-year program. That structure made sense for a long time. Building a coaching business takes time, and meaningful support doesn’t happen overnight. But I’ve been ...

As we close out 2025, I’m inviting you to join me for a guided virtual business retreat using a structure I’ve been developing and refining for years — something I now call The Compass Framework for Your Business.

This simple, powerful framework breaks your coaching business into four key directions — North, East, South, and West — each representing a pillar of a sustainable, profitable coaching practice.
And in this episode, I walk you through each direction, help you identify where you're strong and where you're drifting, and guide you through a set of reflection questions to choose your focus for 2026.

To make this retreat as grounding and actionable as possible, I created a companion workbook:

→ Grab the free Compass Framework for Your Business Workbook HERE

You can listen to this episode two ways. If you’re out for a walk or driving, just take in the ideas and notice what resonates. And then come back later with the workbook in hand.
Or, if you have the space today, print it out...

I’m closing out 2025 with a candid reflection on the biggest lessons I’ve learned this year — about staying adaptable, protecting my freedom, and doubling down on what really matters in my coaching business.

From navigating the “trust recession” and experimenting with new offers, to taking almost two full months off this summer (without losing revenue), this episode is packed with the real-life insights that helped me keep my coaching business grounded and growing.

Here’s what I’m sharing:

• Why market shifts aren’t a reason to panic — they’re an invitation to get curious

• How going back to my beta mindset helped me test, tweak, and learn through uncertainty

• Why it’s not just okay to change your mind — it’s essential if you want a business that lasts

• What it actually took to step away for two months this summer while keeping revenue steady

• The single biggest constant in business: your funnel — and why it’s the thing to protect when everything else feels uncertai

  ...

If you’ve ever wondered how to stand out in a sea of other coaches who seem to offer what you do — this episode is for you.

Today on The Coaching Edge, I’m talking about your “special sauce” — the unique blend of experience, personality, and perspective that no one else can replicate. It’s the thing that makes your marketing feel effortless, your offers resonate deeply, and your right-fit clients say, “You’re exactly who I’ve been looking for.”

I’ll walk you through:

• What your special sauce actually is (and what it’s not)
• How my own mix of experiences — from 12 years as a lawyer to my burnout recovery and practical coaching approach — shapes my special sauce as a business coach
• The exact questions you can ask yourself to uncover what makes you uniquely qualified to do what you do
• Simple ways to gather feedback from clients that will help you articulate your uniqueness
• How to use your special sauce to design aligned offers and create marketing that feels 100% authentic

If yo...

Every coach has a story — and when you learn how to share yours intentionally, it becomes one of the most powerful marketing tools you have.

In this episode, I’m breaking down how story sells — not in a slick or salesy way, but in a deeply human, connection-building way. I’ll walk you through how I’ve used different parts of my own evolving story over the years to shape my brand, connect with my audience, and design offers that truly resonate.

You’ll hear about:

• The early days when I was coaching moms juggling work, kids, and identity
• How my story (and niche) naturally evolved as I entered midlife and perimenopause
• What happened when I quit drinking — and how that transparency attracted a whole new audience
• How I created programs around my own transitions, like supporting women through divorce
• And how the Business Building Bootcamp was born out of my story as an entrepreneur — sharing the lessons, mistakes, and tools I wish I’d had when I was starting out

We’ll also talk ab...

If I could only ask AI one question to help me grow my business, it would be this one.

In this episode, I’m walking you through the single most powerful question I asked ChatGPT about my audience — and how the answers revealed the exact topics my ideal clients are Googling, worrying about, and looking for help with right now.

I’ll share the five most-searched questions from that list, give you some insight around each, and connect you with the free and low-cost resources I’ve created to help you solve them — so you can see what an aligned, strategic offer suite looks like in real life.

Then, I’ll show you how to run this same exercise in your own niche to find out what your audience is asking (and how to use it to refine your content, offers, and messaging).

You’ll walk away with a replicable process you can use again and again — every time you need clarity, inspiration, or direction in your business.

💬 In This Episode, You’ll Learn:

• The one AI question every coach should ask b
...