The Coaching Edge Year-End Virtual Business Retreat 2025 (Includes Workbook)

As we close out 2025, I’m inviting you to join me for a guided virtual business retreat using a structure I’ve been developing and refining for years — something I now call The Compass Framework for Your Business.

This simple, powerful framework breaks your coaching business into four key directions — North, East, South, and West — each representing a pillar of a sustainable, profitable coaching practice.
And in this episode, I walk you through each direction, help you identify where you're strong and where you're drifting, and guide you through a set of reflection questions to choose your focus for 2026.

To make this retreat as grounding and actionable as possible, I created a companion workbook:

→ Grab the free Compass Framework for Your Business Workbook HERE

You can listen to this episode two ways. If you’re out for a walk or driving, just take in the ideas and notice what resonates. And then come back later with the workbook in hand.
Or, if you have the space today, print it out...

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The 3 (and a Half) Big Coaching Business Lessons 2025 Taught Me

I’m closing out 2025 with a candid reflection on the biggest lessons I’ve learned this year — about staying adaptable, protecting my freedom, and doubling down on what really matters in my coaching business.

From navigating the “trust recession” and experimenting with new offers, to taking almost two full months off this summer (without losing revenue), this episode is packed with the real-life insights that helped me keep my coaching business grounded and growing.

Here’s what I’m sharing:

  • Why market shifts aren’t a reason to panic — they’re an invitation to get curious

  • How going back to my beta mindset helped me test, tweak, and learn through uncertainty

  • Why it’s not just okay to change your mind — it’s essential if you want a business that lasts

  • What it actually took to step away for two months this summer while keeping revenue steady

  • The single biggest constant in business: your funnel — and why it’s the thing to protect when everything else feels uncertai

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Nail Your Special Sauce: Standing Out as a Coach in a Crowded Market

If you’ve ever wondered how to stand out in a sea of other coaches who seem to offer what you do — this episode is for you.

Today on The Coaching Edge, I’m talking about your “special sauce” — the unique blend of experience, personality, and perspective that no one else can replicate. It’s the thing that makes your marketing feel effortless, your offers resonate deeply, and your right-fit clients say, “You’re exactly who I’ve been looking for.”

I’ll walk you through:

  • What your special sauce actually is (and what it’s not)
  • How my own mix of experiences — from 12 years as a lawyer to my burnout recovery and practical coaching approach — shapes my special sauce as a business coach
  • The exact questions you can ask yourself to uncover what makes you uniquely qualified to do what you do
  • Simple ways to gather feedback from clients that will help you articulate your uniqueness
  • How to use your special sauce to design aligned offers and create marketing that feels 100% authentic

If yo...

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Your Story Sells: How to Share it Authentically in Your Coaching Business

Every coach has a story — and when you learn how to share yours intentionally, it becomes one of the most powerful marketing tools you have.

In this episode, I’m breaking down how story sells — not in a slick or salesy way, but in a deeply human, connection-building way. I’ll walk you through how I’ve used different parts of my own evolving story over the years to shape my brand, connect with my audience, and design offers that truly resonate.

You’ll hear about:

  • The early days when I was coaching moms juggling work, kids, and identity
  • How my story (and niche) naturally evolved as I entered midlife and perimenopause
  • What happened when I quit drinking — and how that transparency attracted a whole new audience
  • How I created programs around my own transitions, like supporting women through divorce
  • And how the Business Building Bootcamp was born out of my story as an entrepreneur — sharing the lessons, mistakes, and tools I wish I’d had when I was starting out

We’ll also talk ab...

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The One AI Question That Can Help You Reach More Coaching Clients (and Make More Sales)

If I could only ask AI one question to help me grow my business, it would be this one.

In this episode, I’m walking you through the single most powerful question I asked ChatGPT about my audience — and how the answers revealed the exact topics my ideal clients are Googling, worrying about, and looking for help with right now.

I’ll share the five most-searched questions from that list, give you some insight around each, and connect you with the free and low-cost resources I’ve created to help you solve them — so you can see what an aligned, strategic offer suite looks like in real life.

Then, I’ll show you how to run this same exercise in your own niche to find out what your audience is asking (and how to use it to refine your content, offers, and messaging).

You’ll walk away with a replicable process you can use again and again — every time you need clarity, inspiration, or direction in your business.

💬 In This Episode, You’ll Learn:

  • The one AI question every coach should ask b
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The Focus Formula: How to Build Your Coaching Business in Just 8 Hours a Week

Do you feel like you’re working all the time on your coaching business but still not seeing results? Or maybe you’re trying to grow your practice while balancing a 9–5, family, or other responsibilities — and it feels impossible to make progress with the hours you have?

Here’s the truth: you don’t need 40+ hours a week to build a profitable coaching business. What you need is focus.

In this episode of The Coaching Edge, I’m sharing my Focus Formula — a 4-step approach to growing your business in just 8 hours a week. Whether you’re a full-time coach who wants your life back, or a part-time coach who simply can’t commit full-time hours, this formula will help you work smarter, not harder.

We’ll cover:

  • The biggest myths about time and business growth.
  • What an “8-hour coaching business” can look like for both full-time and part-time coaches.
  • The difference between motion (busywork that feels safe) and action (the scary steps that create results).
  • How fear keeps us stuck in motion,
  • ...
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Is This Business Coaching Program Worth It? How to Decide Before You Buy

Are you wondering if that shiny new business coaching program is actually worth the price tag?

This week’s episode is Part 2 in our mini-series on coaching investments. Last week, we talked about the 3 pivotal times to invest in your business. Today, we’re tackling the next big question: How do you know if an investment is the right one for you?

I’m walking you through my 4-step framework for making smart business coaching investments:

  • How to identify the real gap you’re trying to fill (strategy, community, accountability, or skills)
  • The spectrum of options, from free resources to masterminds — and how to know what’s right for you now
  • How to calculate ROI (so you’re not just wishing, but making a clear plan to earn your money back)
  • Why alignment and energy matter as much as the math

Plus, I’ll share common mistakes coaches make when investing — and how to avoid them — along with some of my own lessons from the times I spent too much (or too soon). 

LISTEN TO THE FULL EPISOD...

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3 Pivotal Times to Invest in Your Coaching Business (And Why They Matter)

How do you know when it’s time to invest in your coaching business—and when it’s smarter to hold off?

In this week’s episode of The Coaching Edge, I’m breaking down three pivotal turning points in every coach’s business where the right kind of support can make all the difference.

Here’s what you’ll learn:

  • Why investing before your official launch can help you avoid wasted time and money.
  • How to recognize the “crisis of confidence” stage—and why outside support can stop you from quitting too soon.
  • What to do when you’re 3–5 years in, working hard, but still feeling capped and hustling for every client.
  • My own stories of investing at each of these points (from pricey 1:1 coaching to masterminds to skill-specific programs).
  • How to think about investment without pressure, and why the timing matters just as much as the investment itself.

This is part one of a two-part mini-series. Next week, I’ll dive into how to actually evaluate if a coaching investment is worth it—so you can ...

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How to Take December Off and Hit Your January Coaching Sales Goals

What if you could actually take December off — without tanking your coaching business?

That’s what today’s episode is all about.

I’m pulling back the curtain on how I’ve structured my own coaching business for years now: intentionally building in slower months (like December, July, and August) without sacrificing my bottom line. The truth is, the most sustainable and profitable coaching businesses don’t have identical revenue every month — they’re designed around what the coach actually wants their life to look like.

In this episode, I’ll show you:

  • Why January is one of the best months to sell coaching (and why December usually isn’t).
  • How to plan your business around seasons of revenue instead of chasing the same monthly number over and over.
  • The simple November tasks that set you up to truly rest in December and still have a killer January.
  • Why batching and automation aren’t just time-savers, they’re energy-savers — and how they’ve kept me sane through 15+ years of business.
  • ...
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Podcasting for Coaches: How to Attract Clients Without Relying on Social Media

Most new coaches start by throwing everything into social media—posting, tweaking, chasing the algorithm—hoping it leads to clients. But here’s the truth: social media is fleeting. A post lives for a few hours (maybe days). A podcast episode can work for you for years.

In this episode of The Coaching Edge, I’m sharing why I believe podcasting is the single most powerful top-of-funnel tool for coaches, and how it has worked for me in both my personal coaching practice (Bite-Sized Balance) and my business coaching work (The Coaching Edge).

I’ll walk you through five hidden benefits of podcasting most coaches don’t think about, from the fact that you own your podcast (no algorithm stress), to the way long-form audio builds real trust, to the evergreen power of episodes that continue to convert years later. (I still sign new 1:1 clients from Bite-Sized Balance—a podcast I wrapped up over two years ago.)

You’ll also get an inside look at my funnel model and how my podcast fits into it. E...

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